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Brand Management_cover
Brand ManagementMichael Beverland
2021
Brand Management_cover
Brand Management
Michael Beverland
2021
Marketing Research Essentials_cover
Marketing Research EssentialsCarl McDaniel, Roger Gates, Subramanian Sivaramakrishnan, Kelley Main
2013
Marketing Research Essentials_cover
Marketing Research Essentials
Carl McDaniel, Roger Gates, Subramanian Sivaramakrishnan, Kelley Main
2013
Follow the Feeling_cover
Follow the FeelingKai D. Wright
2019
Follow the Feeling_cover
Follow the Feeling
Kai D. Wright
2019
Alchemy_cover
AlchemyRory Sutherland
2019
Alchemy_cover
Alchemy
Rory Sutherland
2019
Interviewing Users_cover
Interviewing UsersSteve Portigal
2013
Interviewing Users_cover
Interviewing Users
Steve Portigal
2013
Testing Business Ideas_cover
Testing Business IdeasDavid J. Bland, Alexander Osterwalder
2019
Testing Business Ideas_cover
Testing Business Ideas
David J. Bland, Alexander Osterwalder
2019
Fashion Brand Stories_cover
Fashion Brand StoriesJoseph H. Hancock
2022
Fashion Brand Stories_cover
Fashion Brand Stories
Joseph H. Hancock
2022
The User Experience Team of One_cover
The User Experience Team of OneLeah Buley
2013
The User Experience Team of One_cover
The User Experience Team of One
Leah Buley
2013
The 22 Immutable Laws of Branding_cover
The 22 Immutable Laws of BrandingAl Ries, Laura Ries
2009
The 22 Immutable Laws of Branding_cover
The 22 Immutable Laws of Branding
Al Ries, Laura Ries
2009
Star Brands_cover
Star BrandsCarolina Rogoll
2015
Star Brands_cover
Star Brands
Carolina Rogoll
2015
Emotional Branding_cover
Emotional BrandingMarc Gobe
2010
Emotional Branding_cover
Emotional Branding
Marc Gobe
2010
Relationship Marketing in the Digital Age_cover
Relationship Marketing in the Digital AgeRobert Palmatier, Lena Steinhoff
2019
Relationship Marketing in the Digital Age_cover
Relationship Marketing in the Digital Age
Robert Palmatier, Lena Steinhoff
2019
Organic Social Media_cover
Organic Social MediaJenny Li Fowler
2023
Organic Social Media_cover
Organic Social Media
Jenny Li Fowler
2023
Absolute Essentials of Marketing Research_cover
Absolute Essentials of Marketing ResearchBonita M. Kolb
2021
Absolute Essentials of Marketing Research_cover
Absolute Essentials of Marketing Research
Bonita M. Kolb
2021
Marketing Planning & Strategy_cover
Marketing Planning & StrategyJohn Dawes
2021
Marketing Planning & Strategy_cover
Marketing Planning & Strategy
John Dawes
2021
Marketing to Gen Z_cover
Marketing to Gen ZJeff Fromm, Angie Read
2018
Marketing to Gen Z_cover
Marketing to Gen Z
Jeff Fromm, Angie Read
2018
Neuromarketing_cover
NeuromarketingPatrick Renvoise, Christophe Morin
2007
Neuromarketing_cover
Neuromarketing
Patrick Renvoise, Christophe Morin
2007
Customer Engagement Marketing_cover
Customer Engagement MarketingRobert W. Palmatier, V. Kumar, Colleen M. Harmeling
2017
Customer Engagement Marketing_cover
Customer Engagement Marketing
Robert W. Palmatier, V. Kumar, Colleen M. Harmeling
2017
The Customer Marketing Method_cover
The Customer Marketing MethodAdam Curry, Jay Curry
2002
The Customer Marketing Method_cover
The Customer Marketing Method
Adam Curry, Jay Curry
2002
Visual Analytics with Tableau_cover
Visual Analytics with TableauAlexander Loth
2019
Visual Analytics with Tableau_cover
Visual Analytics with Tableau
Alexander Loth
2019
The Market Research Toolbox_cover
The Market Research ToolboxEdward F. (Francis) McQuarrie
2015
The Market Research Toolbox_cover
The Market Research Toolbox
Edward F. (Francis) McQuarrie
2015
Qualitative Consumer and Marketing Research_cover
Qualitative Consumer and Marketing ResearchRussell Belk, Eileen Fischer, Robert V Kozinets
2012
Qualitative Consumer and Marketing Research_cover
Qualitative Consumer and Marketing Research
Russell Belk, Eileen Fischer, Robert V Kozinets
2012
Marketing Analytics_cover
Marketing AnalyticsMike Grigsby
2018
Marketing Analytics_cover
Marketing Analytics
Mike Grigsby
2018
Cashvertising Online_cover
Cashvertising OnlineDrew Eric Whitman
2023
Cashvertising Online_cover
Cashvertising Online
Drew Eric Whitman
2023
Why We Buy_cover
Why We BuyPaco Underhill
2000
Why We Buy_cover
Why We Buy
Paco Underhill
2000
The Art of Successful Brand Collaborations_cover
The Art of Successful Brand CollaborationsGéraldine Michel, Reine Willing
2020
The Art of Successful Brand Collaborations_cover
The Art of Successful Brand Collaborations
Géraldine Michel, Reine Willing
2020
The Big Data-Driven Business_cover
The Big Data-Driven BusinessRussell Glass, Sean Callahan
2014
The Big Data-Driven Business_cover
The Big Data-Driven Business
Russell Glass, Sean Callahan
2014
Luxury Brand and Art Collaborations_cover
Luxury Brand and Art CollaborationsFederica Carlotto
2024
Luxury Brand and Art Collaborations_cover
Luxury Brand and Art Collaborations
Federica Carlotto
2024
Cultural Intelligence for Marketers_cover
Cultural Intelligence for MarketersAnastasia Karklina Gabriel
2024
Cultural Intelligence for Marketers_cover
Cultural Intelligence for Marketers
Anastasia Karklina Gabriel
2024
Using Semiotics in Marketing_cover
Using Semiotics in MarketingRachel Lawes
2020
Using Semiotics in Marketing_cover
Using Semiotics in Marketing
Rachel Lawes
2020
No B.S. Marketing to the Affluent_cover
No B.S. Marketing to the AffluentDan S. Kennedy
2019
No B.S. Marketing to the Affluent_cover
No B.S. Marketing to the Affluent
Dan S. Kennedy
2019
Measuring Customer Experience_cover
Measuring Customer ExperiencePhilipp Klaus
2014
Measuring Customer Experience_cover
Measuring Customer Experience
Philipp Klaus
2014
Launching & Building a Brand For Dummies_cover
Launching & Building a Brand For DummiesAmy Will
2021
Launching & Building a Brand For Dummies_cover
Launching & Building a Brand For Dummies
Amy Will
2021
Deploy Empathy_cover
Deploy EmpathyMichele Hansen
2021
Deploy Empathy_cover
Deploy Empathy
Michele Hansen
2021
Machine Learning and Artificial Intelligence in Marketing and Sales_cover
Machine Learning and Artificial Intelligence in Marketing and SalesNiladri Syam, Rajeeve Kaul
2021
Machine Learning and Artificial Intelligence in Marketing and Sales_cover
Machine Learning and Artificial Intelligence in Marketing and Sales
Niladri Syam, Rajeeve Kaul
2021
Sustainable Branding_cover
Sustainable BrandingPantea Foroudi, Maria Palazzo
2021
Sustainable Branding_cover
Sustainable Branding
Pantea Foroudi, Maria Palazzo
2021
Engaging Brands_cover
Engaging BrandsMichela Addis
2020
Engaging Brands_cover
Engaging Brands
Michela Addis
2020
Hello, My Name Is Awesome_cover
Hello, My Name Is AwesomeAlexandra Watkins
2019
Hello, My Name Is Awesome_cover
Hello, My Name Is Awesome
Alexandra Watkins
2019
Strategy in Airline Loyalty_cover
Strategy in Airline LoyaltyEvert R. de Boer
2017
Strategy in Airline Loyalty_cover
Strategy in Airline Loyalty
Evert R. de Boer
2017
Word of Mouth and Social Media_cover
Word of Mouth and Social Media
2016
Word of Mouth and Social Media_cover
Word of Mouth and Social Media
2016
Data Mining for Managers_cover
Data Mining for ManagersR. Boire
2014
Data Mining for Managers_cover
Data Mining for Managers
R. Boire
2014
What Kids Buy_cover
What Kids BuyRobert H Reiher, Daniel Acuff
2008
What Kids Buy_cover
What Kids Buy
Robert H Reiher, Daniel Acuff
2008
Digital Marketing Fundamentals_cover
Digital Marketing FundamentalsGreg Jarboe, Matt Bailey, Michael Stebbins
2023
Digital Marketing Fundamentals_cover
Digital Marketing Fundamentals
Greg Jarboe, Matt Bailey, Michael Stebbins
2023
Marketing Analytics_cover
Marketing AnalyticsMike Grigsby
2022
Marketing Analytics_cover
Marketing Analytics
Mike Grigsby
2022
Customer Insight Strategies_cover
Customer Insight StrategiesChristine Bailey
2020
Customer Insight Strategies_cover
Customer Insight Strategies
Christine Bailey
2020
The Organic Growth Playbook_cover
The Organic Growth PlaybookBernard Jaworski, Bob Lurie
2020
The Organic Growth Playbook_cover
The Organic Growth Playbook
Bernard Jaworski, Bob Lurie
2020
AI in Marketing, Sales and Service_cover
AI in Marketing, Sales and ServicePeter Gentsch
2018
AI in Marketing, Sales and Service_cover
AI in Marketing, Sales and Service
Peter Gentsch
2018
Advanced Customer Analytics_cover
Advanced Customer AnalyticsMike Grigsby
2016
Advanced Customer Analytics_cover
Advanced Customer Analytics
Mike Grigsby
2016
The Marketing Mix_cover
The Marketing Mix50minutes
2015
The Marketing Mix_cover
The Marketing Mix
50minutes
2015
Building Corporate Identity, Image and Reputation in the Digital Era_cover
Building Corporate Identity, Image and Reputation in the Digital EraT C Melewar, Charles Dennis, Pantea Foroudi
2021
Building Corporate Identity, Image and Reputation in the Digital Era_cover
Building Corporate Identity, Image and Reputation in the Digital Era
T C Melewar, Charles Dennis, Pantea Foroudi
2021
R.E.D. Marketing_cover
R.E.D. MarketingGreg Creed, Ken Muench
2021
R.E.D. Marketing_cover
R.E.D. Marketing
Greg Creed, Ken Muench
2021
Measuring Marketing_cover
Measuring MarketingJohn Davis
2017
Measuring Marketing_cover
Measuring Marketing
John Davis
2017
The Handbook of Brand Management Scales_cover
The Handbook of Brand Management ScalesLia Zarantonello, Véronique Pauwels-Delassus
2015
The Handbook of Brand Management Scales_cover
The Handbook of Brand Management Scales
Lia Zarantonello, Véronique Pauwels-Delassus
2015
The Psychology of Design_cover
The Psychology of DesignRajeev Batra, Colleen Seifert, Diann Brei
2015
The Psychology of Design_cover
The Psychology of Design
Rajeev Batra, Colleen Seifert, Diann Brei
2015
Research Design_cover
Research DesignPatricia Leavy
2022
Research Design_cover
Research Design
Patricia Leavy
2022
Statistics for Marketing and Consumer Research_cover
Statistics for Marketing and Consumer ResearchMario Mazzocchi
2008
Statistics for Marketing and Consumer Research_cover
Statistics for Marketing and Consumer Research
Mario Mazzocchi
2008
Qualitative Research in Digital Environments_cover
Qualitative Research in Digital EnvironmentsAlessandro Caliandro, Alessandro Gandini
2016
Qualitative Research in Digital Environments_cover
Qualitative Research in Digital Environments
Alessandro Caliandro, Alessandro Gandini
2016
Absolute Value_cover
Absolute ValueItamar Simonson, Emanuel Rosen
2014
Absolute Value_cover
Absolute Value
Itamar Simonson, Emanuel Rosen
2014
Methodology in the Social Sciences Series_cover
Methodology in the Social Sciences SeriesJames Jaccard, Jacob Jacoby
2019
Methodology in the Social Sciences Series_cover
Methodology in the Social Sciences Series
James Jaccard, Jacob Jacoby
2019
Tableau For Dummies_cover
Tableau For DummiesMolly Monsey, Paul Sochan
2015
Tableau For Dummies_cover
Tableau For Dummies
Molly Monsey, Paul Sochan
2015