Business

Media & Communications Industry

Showing 1 - 60 out of 636 books
Media Today_cover
Media TodayJoseph Turow
2022
Media Today
Media Today
Joseph Turow
2022
Advertising Account Planning_cover
Advertising Account PlanningSarah Turnbull, Larry Kelley, Donald Jugenheimer
2023
Advertising Account Planning
Advertising Account Planning
Sarah Turnbull, Larry Kelley, Donald Jugenheimer
2023
The Media Handbook_cover
The Media HandbookHelen Katz
2022
The Media Handbook
The Media Handbook
Helen Katz
2022
Thinking Through Communication_cover
Thinking Through CommunicationSarah Trenholm
2020
Thinking Through Communication
Thinking Through Communication
Sarah Trenholm
2020
Advertising Media Planning_cover
Advertising Media PlanningLarry D. Kelley, Kim Bartel Sheehan, Lisa Dobias, David E. Koranda, Donald W. Jugenheimer
2022
Advertising Media Planning
Advertising Media Planning
Larry D. Kelley, Kim Bartel Sheehan, Lisa Dobias, David E. Koranda, Donald W. Jugenheimer
2022
Media Management_cover
Media ManagementAnn Hollifield, Jan LeBlanc Wicks, George Sylvie, Wilson Lowrey
2015
Media Management
Media Management
Ann Hollifield, Jan LeBlanc Wicks, George Sylvie, Wilson Lowrey
2015
Reputation Management_cover
Reputation ManagementJohn Doorley, Helio Fred Garcia
2020
Reputation Management
Reputation Management
John Doorley, Helio Fred Garcia
2020
Managing Public Relations_cover
Managing Public RelationsPeter M. Smudde
2023
Managing Public Relations
Managing Public Relations
Peter M. Smudde
2023
All You Need to Know About the Music Business_cover
All You Need to Know About the Music BusinessDonald S. Passman
2023
All You Need to Know About the Music Business
All You Need to Know About the Music Business
Donald S. Passman
2023
The Media Handbook_cover
The Media HandbookHelen Katz
2025
The Media Handbook
The Media Handbook
Helen Katz
2025
May Contain Lies_cover
May Contain LiesAlex Edmans
2024
May Contain Lies
May Contain Lies
Alex Edmans
2024
Social Media Communication_cover
Social Media CommunicationBu Zhong
2021
Social Media Communication
Social Media Communication
Bu Zhong
2021
Media Selling_cover
Media SellingCharles Warner, William Lederer, Brian Moroz
2020
Media Selling
Media Selling
Charles Warner, William Lederer, Brian Moroz
2020
The Movie Business Book_cover
The Movie Business BookJason E Squire
2016
The Movie Business Book
The Movie Business Book
Jason E Squire
2016
Understanding Photojournalism_cover
Understanding PhotojournalismJennifer Good, Paul Lowe
2020
Understanding Photojournalism
Understanding Photojournalism
Jennifer Good, Paul Lowe
2020
Film Marketing_cover
Film MarketingFinola Kerrigan
2017
Film Marketing
Film Marketing
Finola Kerrigan
2017
Media Ethics_cover
Media EthicsCindy Kelley, Tony Peterson
2020
Media Ethics
Media Ethics
Cindy Kelley, Tony Peterson
2020
Events as a Strategic Marketing Tool_cover
Events as a Strategic Marketing ToolDorothé Gerritsen, Ronald van Olderen
2020
Events as a Strategic Marketing Tool
Events as a Strategic Marketing Tool
Dorothé Gerritsen, Ronald van Olderen
2020
We Are Data_cover
We Are DataJohn Cheney-Lippold
2017
We Are Data
We Are Data
John Cheney-Lippold
2017
Internal Communication in Times of Crisis_cover
Internal Communication in Times of CrisisAlison Arnot
2025
Internal Communication in Times of Crisis
Internal Communication in Times of Crisis
Alison Arnot
2025
Media Strategies_cover
Media StrategiesJane Johnston, Katie Rowney
2020
Media Strategies
Media Strategies
Jane Johnston, Katie Rowney
2020
The Quest for Attention_cover
The Quest for AttentionChao Guo, Gregory D. Saxton
2020
The Quest for Attention
The Quest for Attention
Chao Guo, Gregory D. Saxton
2020
Communication Technology Update and Fundamentals_cover
Communication Technology Update and FundamentalsAugust E. Grant, Jennifer Meadows
2020
Communication Technology Update and Fundamentals
Communication Technology Update and Fundamentals
August E. Grant, Jennifer Meadows
2020
Brand Storytelling_cover
Brand StorytellingMiri Rodriguez
2023
Brand Storytelling
Brand Storytelling
Miri Rodriguez
2023
The Business of Media Distribution_cover
The Business of Media DistributionJeffrey C. Ulin
2019
The Business of Media Distribution
The Business of Media Distribution
Jeffrey C. Ulin
2019
The Best Story Wins_cover
The Best Story WinsMatthew Luhn
2018
The Best Story Wins
The Best Story Wins
Matthew Luhn
2018
Public Sector Communication_cover
Public Sector CommunicationMaría José Canel, Vilma Luoma-aho
2018
Public Sector Communication
Public Sector Communication
María José Canel, Vilma Luoma-aho
2018
The Choice Factory_cover
The Choice FactoryRichard Shotton
2018
The Choice Factory
The Choice Factory
Richard Shotton
2018
Living in Information_cover
Living in InformationJorge Arango
2018
Living in Information
Living in Information
Jorge Arango
2018
Better Presentations_cover
Better PresentationsJonathan Schwabish
2016
Better Presentations
Better Presentations
Jonathan Schwabish
2016
The Music Business and Recording Industry_cover
The Music Business and Recording IndustryGeoffrey P Hull, Geoffrey Hull, Thomas Hutchison, Richard Strasser
2011
The Music Business and Recording Industry
The Music Business and Recording Industry
Geoffrey P Hull, Geoffrey Hull, Thomas Hutchison, Richard Strasser
2011
Live Sports Media_cover
Live Sports MediaDennis Deninger
2022
Live Sports Media
Live Sports Media
Dennis Deninger
2022
Advertising Management in a Digital Environment_cover
Advertising Management in a Digital EnvironmentLarry D. Kelley, Kim Bartel Sheehan
2021
Advertising Management in a Digital Environment
Advertising Management in a Digital Environment
Larry D. Kelley, Kim Bartel Sheehan
2021
Playbooks and Checkbooks_cover
Playbooks and CheckbooksStefan Szymanski
2009
Playbooks and Checkbooks
Playbooks and Checkbooks
Stefan Szymanski
2009
Management of Cultural Firms_cover
Management of Cultural FirmsPaola Dubini, Fabrizio Montanari, Armando Cirrincione
2021
Management of Cultural Firms
Management of Cultural Firms
Paola Dubini, Fabrizio Montanari, Armando Cirrincione
2021
The Language of Branding_cover
The Language of BrandingDawn Lerman, Robert J. Morais, David Luna
2017
The Language of Branding
The Language of Branding
Dawn Lerman, Robert J. Morais, David Luna
2017
Influencer Marketing_cover
Influencer Marketing
2025
Influencer Marketing
Influencer Marketing
2025
Copywriting Secrets_cover
Copywriting SecretsJim Edwards
2019
Copywriting Secrets
Copywriting Secrets
Jim Edwards
2019
Journalism_cover
JournalismTony Harcup
2021
Journalism
Journalism
Tony Harcup
2021
Personal Branding for Entrepreneurial Journalists and Creative Professionals_cover
Personal Branding for Entrepreneurial Journalists and Creative ProfessionalsSara Kelly
2017
Personal Branding for Entrepreneurial Journalists and Creative Professionals
Personal Branding for Entrepreneurial Journalists and Creative Professionals
Sara Kelly
2017
Programmatic Advertising_cover
Programmatic AdvertisingOliver Busch
2015
Programmatic Advertising
Programmatic Advertising
Oliver Busch
2015
Streaming Wars_cover
Streaming WarsCharlotte Henry
2025
Streaming Wars
Streaming Wars
Charlotte Henry
2025
The Jobs To Be Done Playbook_cover
The Jobs To Be Done PlaybookJim Kalbach, Michael Tanamachi
2020
The Jobs To Be Done Playbook
The Jobs To Be Done Playbook
Jim Kalbach, Michael Tanamachi
2020
In the News, 3rd edition_cover
In the News, 3rd editionWilliam Wray Carney, Colin Babiuk, Mark Hunter LaVigne
2019
In the News, 3rd edition
In the News, 3rd edition
William Wray Carney, Colin Babiuk, Mark Hunter LaVigne
2019
Understanding Media Culture_cover
Understanding Media CultureJostein Gripsrud
2017
Understanding Media Culture
Understanding Media Culture
Jostein Gripsrud
2017
Augmenting Public Relations_cover
Augmenting Public RelationsDavid Phillips
2024
Augmenting Public Relations
Augmenting Public Relations
David Phillips
2024
Strategic Communication_cover
Strategic CommunicationJane Johnston, Leanne Glenny
2020
Strategic Communication
Strategic Communication
Jane Johnston, Leanne Glenny
2020
Artist Development Essentials_cover
Artist Development EssentialsHristo Penchev
2019
Artist Development Essentials
Artist Development Essentials
Hristo Penchev
2019
Making Media Work_cover
Making Media Work
2014
Making Media Work
Making Media Work
2014
Viral Video_cover
Viral VideoCaiazzo, Febbraio, Lisiero
2013
Viral Video
Viral Video
Caiazzo, Febbraio, Lisiero
2013
Propaganda_cover
PropagandaLouis Bernays
2013
Propaganda
Propaganda
Louis Bernays
2013
The Master Switch_cover
The Master SwitchTim Wu
2010
The Master Switch
The Master Switch
Tim Wu
2010
Strategic Integrated Marketing Communications_cover
Strategic Integrated Marketing CommunicationsLarry Percy
2023
Strategic Integrated Marketing Communications
Strategic Integrated Marketing Communications
Larry Percy
2023
Technology, Media and Social Movements_cover
Technology, Media and Social MovementsCristina Flesher Fominaya, Kevin Gillan
2020
Technology, Media and Social Movements
Technology, Media and Social Movements
Cristina Flesher Fominaya, Kevin Gillan
2020
Persuasive Copywriting_cover
Persuasive CopywritingAndy Maslen
2019
Persuasive Copywriting
Persuasive Copywriting
Andy Maslen
2019
Crime, Media and Culture_cover
Crime, Media and CultureGreg Martin
2018
Crime, Media and Culture
Crime, Media and Culture
Greg Martin
2018
News Revolution_cover
News RevolutionUmberto Lisiero
2013
News Revolution
News Revolution
Umberto Lisiero
2013
Playing to the Crowd_cover
Playing to the CrowdNancy K. Baym
2018
Playing to the Crowd
Playing to the Crowd
Nancy K. Baym
2018
ChatGPT For Dummies_cover
ChatGPT For DummiesPam Baker
2025
ChatGPT For Dummies
ChatGPT For Dummies
Pam Baker
2025
The Economics of Music_cover
The Economics of MusicPeter Tschmuck
2021
The Economics of Music
The Economics of Music
Peter Tschmuck
2021