Business

Advertising

Showing 1 - 60 out of 89 books
The Luxury Strategy_cover
The Luxury StrategyJean-Noël Kapferer, Vincent Bastien
2025
The Luxury Strategy
The Luxury Strategy
Jean-Noël Kapferer, Vincent Bastien
2025
The Media Handbook_cover
The Media HandbookHelen Katz
2025
The Media Handbook
The Media Handbook
Helen Katz
2025
Influencer Marketing_cover
Influencer Marketing
2025
Influencer Marketing
Influencer Marketing
2025
Universal Principles of Storytelling for Designers_cover
Universal Principles of Storytelling for DesignersLyle Sandler, George Bokhua, George Bokhua, Lyle H. Sandler
2025
Universal Principles of Storytelling for Designers
Universal Principles of Storytelling for Designers
Lyle Sandler, George Bokhua, George Bokhua, Lyle H. Sandler
2025
Research Perspectives on Social Media Influencers and Brand Communication_cover
Research Perspectives on Social Media Influencers and Brand Communication
2020
Research Perspectives on Social Media Influencers and Brand Communication
Research Perspectives on Social Media Influencers and Brand Communication
2020
Loyalty Management_cover
Loyalty ManagementCristina Ziliani, Marco Ieva
2025
Loyalty Management
Loyalty Management
Cristina Ziliani, Marco Ieva
2025
The Brains Behind Great Ad Campaigns_cover
The Brains Behind Great Ad CampaignsMargo Berman, Robyn Blakeman
2009
The Brains Behind Great Ad Campaigns
The Brains Behind Great Ad Campaigns
Margo Berman, Robyn Blakeman
2009
Aaker on Branding_cover
Aaker on BrandingDavid Aaker
2025
Aaker on Branding
Aaker on Branding
David Aaker
2025
Advertising in the Digital Age_cover
Advertising in the Digital AgeSevil Yesiloglu, Joyce Costello
2024
Advertising in the Digital Age
Advertising in the Digital Age
Sevil Yesiloglu, Joyce Costello
2024
Hitmakers_cover
HitmakersAna Andjelic
2024
Hitmakers
Hitmakers
Ana Andjelic
2024
Strategic Copywriting_cover
Strategic CopywritingEdd Applegate
2025
Strategic Copywriting
Strategic Copywriting
Edd Applegate
2025
Advertising Account Planning_cover
Advertising Account PlanningKelli S. Boling, Carol J. Pardun, Beth E. Barnes, Sheri J. Broyles
2025
Advertising Account Planning
Advertising Account Planning
Kelli S. Boling, Carol J. Pardun, Beth E. Barnes, Sheri J. Broyles
2025
The Social Impact of Advertising_cover
The Social Impact of AdvertisingTony Kelso
2018
The Social Impact of Advertising
The Social Impact of Advertising
Tony Kelso
2018
Think Like a Marketer, Train Like an L&D Pro_cover
Think Like a Marketer, Train Like an L&D ProBianca Baumann, Mike Taylor
2025
Think Like a Marketer, Train Like an L&D Pro
Think Like a Marketer, Train Like an L&D Pro
Bianca Baumann, Mike Taylor
2025
Generation AI_cover
Generation AIMatt Britton
2025
Generation AI
Generation AI
Matt Britton
2025
Using Creativity and Data in Marketing_cover
Using Creativity and Data in MarketingTom Ollerton
2025
Using Creativity and Data in Marketing
Using Creativity and Data in Marketing
Tom Ollerton
2025
All Change! Marketing and Consuming the Menopause Transition_cover
All Change! Marketing and Consuming the Menopause Transition
2025
All Change! Marketing and Consuming the Menopause Transition
All Change! Marketing and Consuming the Menopause Transition
2025
Hoodwinked_cover
HoodwinkedMara Einstein
2025
Hoodwinked
Hoodwinked
Mara Einstein
2025
A Philosophy of Communication of Social Media Influencer Marketing_cover
A Philosophy of Communication of Social Media Influencer MarketingKati E. Sudnick
2023
A Philosophy of Communication of Social Media Influencer Marketing
A Philosophy of Communication of Social Media Influencer Marketing
Kati E. Sudnick
2023
Social Media Marketing: Building Your Personal Brand in the Age of Social Media_cover
Social Media Marketing: Building Your Personal Brand in the Age of Social MediaWilliam Underwood
2025
Social Media Marketing: Building Your Personal Brand in the Age of Social Media
Social Media Marketing: Building Your Personal Brand in the Age of Social Media
William Underwood
2025
Ogilvy on Advertising_cover
Ogilvy on AdvertisingDavid Ogilvy
2023
Ogilvy on Advertising
Ogilvy on Advertising
David Ogilvy
2023
Food and Sustainability_cover
Food and Sustainability
2026
Food and Sustainability
Food and Sustainability
2026
Inside Digital Advertising_cover
Inside Digital AdvertisingDonald MacKenzie, Koray Caliskan
2025
Inside Digital Advertising
Inside Digital Advertising
Donald MacKenzie, Koray Caliskan
2025
Creativity in PR and Communications_cover
Creativity in PR and CommunicationsJon Cope, Stuart Mayell
2025
Creativity in PR and Communications
Creativity in PR and Communications
Jon Cope, Stuart Mayell
2025
The Strategic Enemy_cover
The Strategic EnemyLaura Ries
2025
The Strategic Enemy
The Strategic Enemy
Laura Ries
2025
How To Become An Advertising Man_cover
How To Become An Advertising ManJames Webb Young
2025
How To Become An Advertising Man
How To Become An Advertising Man
James Webb Young
2025
The Pocket Universal Principles of Branding_cover
The Pocket Universal Principles of BrandingMark Kingsley
2025
The Pocket Universal Principles of Branding
The Pocket Universal Principles of Branding
Mark Kingsley
2025
Managing Brand Crises_cover
Managing Brand CrisesEugene Y. Chan
2025
Managing Brand Crises
Managing Brand Crises
Eugene Y. Chan
2025
Raising Creative Teams_cover
Raising Creative TeamsKevin Frank
2025
Raising Creative Teams
Raising Creative Teams
Kevin Frank
2025
The Routledge Handbook of Identity and Consumption_cover
The Routledge Handbook of Identity and Consumption
2025
The Routledge Handbook of Identity and Consumption
The Routledge Handbook of Identity and Consumption
2025
The Shape of Taste_cover
The Shape of TasteChris Lukehurst
2025
The Shape of Taste
The Shape of Taste
Chris Lukehurst
2025
The Complete Copywriter_cover
The Complete CopywriterAlan Barker
2025
The Complete Copywriter
The Complete Copywriter
Alan Barker
2025
“Happy Eating” and Food Addiction in American Advertising_cover
“Happy Eating” and Food Addiction in American AdvertisingDebbie Danowski
2023
“Happy Eating” and Food Addiction in American Advertising
“Happy Eating” and Food Addiction in American Advertising
Debbie Danowski
2023
A History of Advertising_cover
A History of AdvertisingJef I Richards
2022
A History of Advertising
A History of Advertising
Jef I Richards
2022
Feminist Perspectives on Advertising_cover
Feminist Perspectives on Advertising
2018
Feminist Perspectives on Advertising
Feminist Perspectives on Advertising
2018
Feminists, Feminisms, and Advertising_cover
Feminists, Feminisms, and Advertising
2017
Feminists, Feminisms, and Advertising
Feminists, Feminisms, and Advertising
2017
Literary Advertising and the Shaping of British Romanticism_cover
Literary Advertising and the Shaping of British RomanticismNicholas Mason
2013
Literary Advertising and the Shaping of British Romanticism
Literary Advertising and the Shaping of British Romanticism
Nicholas Mason
2013
The Rise of Advertising in the United States_cover
The Rise of Advertising in the United StatesEdd Applegate
2012
The Rise of Advertising in the United States
The Rise of Advertising in the United States
Edd Applegate
2012
The Bare Bones Introduction to Integrated Marketing Communication_cover
The Bare Bones Introduction to Integrated Marketing CommunicationRobyn Blakeman
2008
The Bare Bones Introduction to Integrated Marketing Communication
The Bare Bones Introduction to Integrated Marketing Communication
Robyn Blakeman
2008
The Bare Bones of Advertising Print Design_cover
The Bare Bones of Advertising Print DesignRobyn Blakeman
2004
The Bare Bones of Advertising Print Design
The Bare Bones of Advertising Print Design
Robyn Blakeman
2004
Visual Merchandising_cover
Visual MerchandisingKarin Zaghi
2018
Visual Merchandising
Visual Merchandising
Karin Zaghi
2018
TikTok Ads in 2025_cover
TikTok Ads in 2025Peter Thompson
2025
TikTok Ads in 2025
TikTok Ads in 2025
Peter Thompson
2025
Advanced Facebook Advertisement_cover
Advanced Facebook AdvertisementAzhar ul Haque Sario
2025
Advanced Facebook Advertisement
Advanced Facebook Advertisement
Azhar ul Haque Sario
2025
Advanced YouTube Advertising_cover
Advanced YouTube AdvertisingAzhar ul Haque Sario
2025
Advanced YouTube Advertising
Advanced YouTube Advertising
Azhar ul Haque Sario
2025
Brand Thinking_cover
Brand ThinkingAllison J. Steinke, Haseon Park
2025
Brand Thinking
Brand Thinking
Allison J. Steinke, Haseon Park
2025
Selling to Skeptics_cover
Selling to SkepticsRuss Reynolds
2025
Selling to Skeptics
Selling to Skeptics
Russ Reynolds
2025
The Global Architecture of Influence Monetization 2025_cover
The Global Architecture of Influence Monetization 2025Azhar ul Haque Sario
2025
The Global Architecture of Influence Monetization 2025
The Global Architecture of Influence Monetization 2025
Azhar ul Haque Sario
2025
John Law of Lauriston_cover
John Law of LauristonA. W. Wiston-Glynn
2025
John Law of Lauriston
John Law of Lauriston
A. W. Wiston-Glynn
2025
Poster advertising_cover
Poster advertisingHawkins
2025
Poster advertising
Poster advertising
Hawkins
2025
The clock that had no hands, and nineteen other essays about advertising_cover
The clock that had no hands, and nineteen other essays about advertisingKaufman
2025
The clock that had no hands, and nineteen other essays about advertising
The clock that had no hands, and nineteen other essays about advertising
Kaufman
2025
Advertising by motion pictures_cover
Advertising by motion picturesDench
2025
Advertising by motion pictures
Advertising by motion pictures
Dench
2025
From Out of the Smokies_cover
From Out of the SmokiesCharlie Tombras
2025
From Out of the Smokies
From Out of the Smokies
Charlie Tombras
2025
Thoughts on Salesmanship_cover
Thoughts on SalesmanshipJames T Mangan
2025
Thoughts on Salesmanship
Thoughts on Salesmanship
James T Mangan
2025
The Knack of Selling Yourself_cover
The Knack of Selling YourselfJames T Mangan
2025
The Knack of Selling Yourself
The Knack of Selling Yourself
James T Mangan
2025
Market of One_cover
Market of OneRobin Bonn
2025
Market of One
Market of One
Robin Bonn
2025
Finding Your Creative DNA_cover
Finding Your Creative DNALinda Conway Correll George, Arpan Yagnik
2025
Finding Your Creative DNA
Finding Your Creative DNA
Linda Conway Correll George, Arpan Yagnik
2025
The Marketing of Debt_cover
The Marketing of DebtJohn B. Dinsmore
2025
The Marketing of Debt
The Marketing of Debt
John B. Dinsmore
2025
The New Rules of the Road_cover
The New Rules of the RoadDan Kahn
2025
The New Rules of the Road
The New Rules of the Road
Dan Kahn
2025
The Book Every Marketer Should Read_cover
The Book Every Marketer Should Read50 Authors
2024
The Book Every Marketer Should Read
The Book Every Marketer Should Read
50 Authors
2024
Your Call Is Very Important to Us_cover
Your Call Is Very Important to UsRichard Hardack
2023
Your Call Is Very Important to Us
Your Call Is Very Important to Us
Richard Hardack
2023