Skip to main content
Browse
Institutions
Learners
Login
Sign up to read
WEBSITE LANGUAGE
Deutsch - DE
English - EN
selected language
Español - ES
Français - FR
Italiano - IT
Your selection
will not affect books.
Website language selection impacts menus and navigation.
globe icon
close
WEBSITE LANGUAGE
Deutsch - DE
English - EN
selected language
Español - ES
Français - FR
Italiano - IT
Your selection
will not affect books.
Website language selection impacts menus and navigation.
globe icon
English
close
Browse by topic
Architecture
Art
Biological Sciences
Business
Computer Science
Design
Economics
Education
History
Languages & Linguistics
Law
Literature
Mathematics
Media & Performing Arts
Medicine
Personal Development
Philosophy
Physical Sciences
Politics & International Relations
Psychology
Social Sciences
Study Aids
Technology & Engineering
Theology & Religion
Or browse by
Subtopics
Publishers
Index
Browse study resources
Knowledge Base
Study Guides
Essay Writing Guides
Home
Browse
Business
Advertising
Business
Advertising
Explore
Books
Related topics
English
open
Most popular
open
Showing 241 - 300 out of 538 books
Admen, Mad Men, and the Real World of Advertising
Dave Marinaccio
2015
Sign up to read
Admen, Mad Men, and the Real World of Advertising
Dave Marinaccio
2015
Leadership
Ronald R. Sims, Scott A. Quatro
2015
Sign up to read
Leadership
Ronald R. Sims, Scott A. Quatro
2015
Digital Privacy in the Marketplace
George Milne
2015
Sign up to read
Digital Privacy in the Marketplace
George Milne
2015
Summary: Contagious
BusinessNews Publishing
2014
Sign up to read
Summary: Contagious
BusinessNews Publishing
2014
Summary: Money-Making Secrets of Marketing Genius Jay Abraham and Other Marketing Wizards
BusinessNews Publishing
2014
Sign up to read
Summary: Money-Making Secrets of Marketing Genius Jay Abraham and Other Marketing Wizards
BusinessNews Publishing
2014
The Advertising Agency
Floyd Y. Keeler, Albert E. Haase
2014
Sign up to read
The Advertising Agency
Floyd Y. Keeler, Albert E. Haase
2014
Viral Marketing within Social Networking Sites: The creation of an effective Viral Marketing Campaign
Sven Wilde
2014
Sign up to read
Viral Marketing within Social Networking Sites: The creation of an effective Viral Marketing Campaign
Sven Wilde
2014
No B. S. Guide to Brand-Building by Direct Response
Dan S. Kennedy, Forrest Walden, Jim Cavale
2014
Sign up to read
No B. S. Guide to Brand-Building by Direct Response
Dan S. Kennedy, Forrest Walden, Jim Cavale
2014
We Are What We Sell
Danielle Sarver Coombs, Bob Batchelor
2014
Sign up to read
We Are What We Sell
Danielle Sarver Coombs, Bob Batchelor
2014
The Dynamics of Advertising
Jackie Botterill, Iain MacRury, Barry Richards
2013
Sign up to read
The Dynamics of Advertising
Jackie Botterill, Iain MacRury, Barry Richards
2013
Branding to Differ
Jean-Luc Ambrosi
2013
Sign up to read
Branding to Differ
Jean-Luc Ambrosi
2013
Outdoor Advertising
Richard Nelson, Anthony Sykes
2013
Sign up to read
Outdoor Advertising
Richard Nelson, Anthony Sykes
2013
Advertising and Psychology
Leslie Gill
2013
Sign up to read
Advertising and Psychology
Leslie Gill
2013
Summary: Buzzmarketing
BusinessNews Publishing
2013
Sign up to read
Summary: Buzzmarketing
BusinessNews Publishing
2013
Summary: Experiential Marketing
BusinessNews Publishing
2013
Sign up to read
Summary: Experiential Marketing
BusinessNews Publishing
2013
Summary: Differentiate or Die
BusinessNews Publishing
2013
Sign up to read
Summary: Differentiate or Die
BusinessNews Publishing
2013
Advertising as Culture
Chris Wharton
2013
Sign up to read
Advertising as Culture
Chris Wharton
2013
The History of Media and Communication
Inger L Stole
2012
Sign up to read
The History of Media and Communication
Inger L Stole
2012
Billion-Dollar Branding
Honey Parker, Blaine Parker
2012
Sign up to read
Billion-Dollar Branding
Honey Parker, Blaine Parker
2012
The Sounds of Capitalism
Timothy D. Taylor
2012
Sign up to read
The Sounds of Capitalism
Timothy D. Taylor
2012
Advertising, the Media and Globalisation
John Sinclair
2012
Sign up to read
Advertising, the Media and Globalisation
John Sinclair
2012
The Holiday Makers
Richard K. Popp
2012
Sign up to read
The Holiday Makers
Richard K. Popp
2012
Art and Advertising
Joan Gibbons
2011
Sign up to read
Art and Advertising
Joan Gibbons
2011
Brand Success
Matt Haig
2011
Sign up to read
Brand Success
Matt Haig
2011
The History of Media and Communication
Inger L. Stole
2010
Sign up to read
The History of Media and Communication
Inger L. Stole
2010
The AdSense Code
Joel Comm
2010
Sign up to read
The AdSense Code
Joel Comm
2010
Behavioural Targeting: An Online Analysis for Efficient Media Planning?
Alice Klever
2009
Sign up to read
Behavioural Targeting: An Online Analysis for Efficient Media Planning?
Alice Klever
2009
Philosophy of Leadership - Driving Employee Engagement in integrated management systems
Wolfram Klussmann
2009
Sign up to read
Philosophy of Leadership - Driving Employee Engagement in integrated management systems
Wolfram Klussmann
2009
Cross-Cultural Destination Image Assessment: Cultural segmentation versus the global tourist
Wassim El Kadhi
2009
Sign up to read
Cross-Cultural Destination Image Assessment: Cultural segmentation versus the global tourist
Wassim El Kadhi
2009
Brought to You By
Lawrence R. Samuel
2009
Sign up to read
Brought to You By
Lawrence R. Samuel
2009
Global Advertising in a Cultural Context
Mirjana Milenkovic
2009
Sign up to read
Global Advertising in a Cultural Context
Mirjana Milenkovic
2009
Scoring Points
Clive Humby, Terry Hunt, Tim Phillips
2008
Sign up to read
Scoring Points
Clive Humby, Terry Hunt, Tim Phillips
2008
Living the Brand
Nicholas Ind
2007
Sign up to read
Living the Brand
Nicholas Ind
2007
Learning From Winners
Raymond Pettit
2007
Sign up to read
Learning From Winners
Raymond Pettit
2007
The Online Advertising Playbook
Joe Plummer, Stephen D. Rappaport, Taddy Hall, Robert Barocci
2007
Sign up to read
The Online Advertising Playbook
Joe Plummer, Stephen D. Rappaport, Taddy Hall, Robert Barocci
2007
Creating Passion Brands
Helen Edwards, Derek Day
2005
Sign up to read
Creating Passion Brands
Helen Edwards, Derek Day
2005
Branding Unbound
Rick MathiesonR
2005
Sign up to read
Branding Unbound
Rick MathiesonR
2005
Diversity in Advertising
Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt
2004
Sign up to read
Diversity in Advertising
Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt
2004
Advertising
Liz McFall
2004
Sign up to read
Advertising
Liz McFall
2004
Shoveling Smoke
William Mazzarella
2003
Sign up to read
Shoveling Smoke
William Mazzarella
2003
Persuasive Imagery
Linda M. Scott, Rajeev Batra
2003
Sign up to read
Persuasive Imagery
Linda M. Scott, Rajeev Batra
2003
New Americanists
Simone Weil Davis
2000
Sign up to read
New Americanists
Simone Weil Davis
2000
International Advertising
1999
Sign up to read
International Advertising
1999
Digital Analytics for Marketing
A. Karim Feroz, Gohar F. Khan, Marshall Sponder
2024
Sign up to read
Digital Analytics for Marketing
A. Karim Feroz, Gohar F. Khan, Marshall Sponder
2024
The Fundamentals of Fashion Filmmaking
Nilgin Yusuf
2023
Sign up to read
The Fundamentals of Fashion Filmmaking
Nilgin Yusuf
2023
A Marketer's Guide to Digital Advertising
Shailin Dhar, Scott Thomson
2023
Sign up to read
A Marketer's Guide to Digital Advertising
Shailin Dhar, Scott Thomson
2023
The Routledge Handbook of Digital Consumption
Rosa Llamas, Russell Belk
2022
Sign up to read
The Routledge Handbook of Digital Consumption
Rosa Llamas, Russell Belk
2022
Celebrity 2.0
Stacy Landreth Grau
2022
Sign up to read
Celebrity 2.0
Stacy Landreth Grau
2022
The Gen Z Frequency
Gregg L. Witt, Derek E. Baird
2018
Sign up to read
The Gen Z Frequency
Gregg L. Witt, Derek E. Baird
2018
Social Media Marketing
Alan Charlesworth
2017
Sign up to read
Social Media Marketing
Alan Charlesworth
2017
Book Review: The Tipping Point by Malcolm Gladwell
50minutes
2017
Sign up to read
Book Review: The Tipping Point by Malcolm Gladwell
50minutes
2017
Consumer Psychology in a Social Media World
2015
Sign up to read
Consumer Psychology in a Social Media World
2015
Effective Advertising
Gerard J. Tellis
2003
Sign up to read
Effective Advertising
Gerard J. Tellis
2003
Crystallizing Public Opinion
Edward L. Bernays
Sign up to read
Crystallizing Public Opinion
Edward L. Bernays
The Data Deluge
Arun C. Kumar
2024
Sign up to read
The Data Deluge
Arun C. Kumar
2024
Organizational Reputation Management
Alexander V. Laskin
2024
Sign up to read
Organizational Reputation Management
Alexander V. Laskin
2024
Building Better Brands
Elton Mayfield
2024
Sign up to read
Building Better Brands
Elton Mayfield
2024
Winning With Strategic Marketing
David Altounian, Mike Cronin
2023
Sign up to read
Winning With Strategic Marketing
David Altounian, Mike Cronin
2023
Integrated Advertising, Promotion, and Marketing
Anubhav Mishra, Tata Sai Vijay
2023
Sign up to read
Integrated Advertising, Promotion, and Marketing
Anubhav Mishra, Tata Sai Vijay
2023
Beautiful PR
Sophie Attwood
2023
Sign up to read
Beautiful PR
Sophie Attwood
2023
1
...
4
5
6
7