The Emerald Handbook of ICT in Tourism and Hospitality

Azizul Hassan, Anukrati Sharma, Azizul Hassan, Anukrati Sharma

• Editorial: Emerald Publishing Limited
• Año: 2020
• ISBN:
  9781839826900
• Categoría: Negocios y empresa
• Categoría: Hostelería, viajes y turismo

The Emerald Handbook of ICT in Tourism and Hospitality examines the immense, widespread and ongoing changes that digital technologies are having on the tourism and hospitality industries globally.
An international range of contributors present key research findings, in-depth case studies and discussion of the future implications stemming from technologies changes and developments across a number of core themes effecting these industries, including destination promotion, marketing contexts, service promotion and smart city involvement.
Chapters explore new developments on a wide range of contemporary issues, including: •ICT, sustainable development and implications for the tourism industry •the role of mobile technology for tourism development •influencer marketing for tourism and hospitality •online tracking•factors influencing Generation Y tourism choices •cross country cases of ICT application in tourism and hospitality.
The Emerald Handbook of ICT in Tourism and Hospitality is aimed primarily at global tourism academics and researchers, however graduate students of tourism and academics will also find this book to be of interest.

Índice

• Cover
• Title
• Introduction
• Part One: Technology in Tourism and Hospitality: Concepts and Applications
• Chapter 1  A Pragmatic Approach of Interaction between Technology and Tourism-Hospitality
• Part Two: Technology Application in the Tourism and Hospitality Industry: Service Promotion
• Chapter 2  Online Tracking Using Cookies and Similar Technologies: An Analysis of Hotel Company Practices
• Chapter 3  Factors Influencing Generation Y to Choose Airbnb
• Chapter 4  Integrated Marketing Approach in Hotel Management
• Chapter 5  The Impact of Online Marketing in Travel Agency
• Part Three: Technology Application in the Tourism and Hospitality Industry: Branding Aspects
• Chapter 6  Emotional Branding for Tourist Destinations: A Review of ICT Tools
• Part Four: Technology Application in the Tourism and Hospitality Industry: Consumption Behavior
• Chapter 7  Social Media Transforming Tourist Behavior
• Part Five: Technology Application in the Tourism and Hospitality Industry: Marketing Contexts
• Chapter 8  Influencer Marketing for Tourism and Hospitality
• Chapter 9  Internet Marketing Communication in Event Tourism Promotion
• Part Six: Technology Application in the Tourism and Hospitality Industry: Destination Promotion
• Chapter 10  New Product Design: Creating a Digital VR Game to Promote the Conservation of Nature-based Tourism Attractions
• Chapter 11  Development of a Destination Through eTourism: Experience and Creativity
• Chapter 12  Website Designing and Its Impact on Tourism Destinations
• Chapter 13  Changes in Tourism Destination Promotion with the Technological Innovation
• Chapter 14  Tourist Experience Exchange Through Blogs and Its Impact on Destination Promotion
• Part Seven: Technology Application in the Tourism and Hospitality Industry: Effects and Changes
• Chapter 15  Impact of Information Technology on Tourism
• Chapter 16  ICT and Sustainable Development: Implications for the Tourism Industry
• Chapter 17  Role of Mobile Technology for Tourism Development
• Part Eight: Technology Application in the Tourism and Hospitality Industry: Smart City Involvement
• Chapter 18  Smart Tourism: Issues, Challenges and Opportunities
• Part Nine: Technology Application in the Tourism and Hospitality Industry: Marketing and Profitability
• Chapter 19  ICT-based Marketing and Profitability in Tourism and Hospitality Organizations in Indian Scenario
• Part Ten: Technology Application in the Tourism and Hospitality Industry: Niche Tourism
• Chapter 20  Application of Tracking Tools in Tourism and Hospitality Management
• Chapter 21  Value of Technology Application at Cultural Heritage Sites: Insights from Italy
• Chapter 22  Sharing Economy and Villages’ Development Through the Application of Technology: The Italian Case
• Chapter 23  The Effects of Industry 4.0 in Tourism and Hospitality and Future Trends in Portugal
• Chapter 24  Link up with Technology Application in Literary Tourism
• Chapter 25  Smart Management Systems in Cities and Their Marketing: Case of the Waterloo City in Canada
• Chapter 26  The Innovative City Development through Place Marketing, Branding, Co-creation and Technology Application as New Perspectives for Slovakia
• Chapter 27  An Empirical Study on Cloud Computing Technology on Hotel Industry in Sri Lanka
• Chapter 28  e-HRM Application in Tourism and Hospitality in Sinai of Egypt
• Chapter 29  Digital Marketing for Religious Event of India for Tourism Sustainability and Promotion
• Part Eleven: Technology Application in the Tourism and Hospitality Industry: Economic Development
• Chapter 30  Technology-Driven Tourism and Hospitality Industry as a Tool for Economic Development: A Bibliometric Analysis
• Part Twelve: Technology Application in the Tourism and Hospitality Industry: The Future
• Chapter 31  The Future of Our Planet is Technology: Is it OK to Embrace the Change in Travel and Tourism Industry in the Developing World
• Index