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The Emerald Handbook of ICT in Tourism and Hospitality
Azizul Hassan, Anukrati Sharma, Azizul Hassan, Anukrati Sharma
- 660 pages
- English
- ePUB (adapté aux mobiles)
- Disponible sur iOS et Android
The Emerald Handbook of ICT in Tourism and Hospitality
Azizul Hassan, Anukrati Sharma, Azizul Hassan, Anukrati Sharma
Ă propos de ce livre
The Emerald Handbook of ICT in Tourism and Hospitality examines the immense, widespread and ongoing changes that digital technologies are having on the tourism and hospitality industries globally.
An international range of contributors present key research findings, in-depth case studies and discussion of the future implications stemming from technologies changes and developments across a number of core themes effecting these industries, including destination promotion, marketing contexts, service promotion and smart city involvement.
Chapters explore new developments on a wide range of contemporary issues, including: âąICT, sustainable development and implications for the tourism industry âąthe role of mobile technology for tourism development âąinfluencer marketing for tourism and hospitality âąonline trackingâąfactors influencing Generation Y tourism choices âącross country cases of ICT application in tourism and hospitality.
The Emerald Handbook of ICT in Tourism and Hospitality is aimed primarily at global tourism academics and researchers, however graduate students of tourism and academics will also find this book to be of interest.
Foire aux questions
Informations
Table des matiĂšres
- Cover
- Title
- Introduction
- Part One: Technology in Tourism and Hospitality: Concepts and Applications
- Chapter 1Â Â A Pragmatic Approach of Interaction between Technology and Tourism-Hospitality
- Part Two: Technology Application in the Tourism and Hospitality Industry: Service Promotion
- Chapter 2Â Â Online Tracking Using Cookies and Similar Technologies: An Analysis of Hotel Company Practices
- Chapter 3Â Â Factors Influencing Generation Y to Choose Airbnb
- Chapter 4Â Â Integrated Marketing Approach in Hotel Management
- Chapter 5Â Â The Impact of Online Marketing in Travel Agency
- Part Three: Technology Application in the Tourism and Hospitality Industry: Branding Aspects
- Chapter 6Â Â Emotional Branding for Tourist Destinations: A Review of ICT Tools
- Part Four: Technology Application in the Tourism and Hospitality Industry: Consumption Behavior
- Chapter 7Â Â Social Media Transforming Tourist Behavior
- Part Five: Technology Application in the Tourism and Hospitality Industry: Marketing Contexts
- Chapter 8Â Â Influencer Marketing for Tourism and Hospitality
- Chapter 9Â Â Internet Marketing Communication in Event Tourism Promotion
- Part Six: Technology Application in the Tourism and Hospitality Industry: Destination Promotion
- Chapter 10Â Â New Product Design: Creating a Digital VR Game to Promote the Conservation of Nature-based Tourism Attractions
- Chapter 11Â Â Development of a Destination Through eTourism: Experience and Creativity
- Chapter 12Â Â Website Designing and Its Impact on Tourism Destinations
- Chapter 13Â Â Changes in Tourism Destination Promotion with the Technological Innovation
- Chapter 14Â Â Tourist Experience Exchange Through Blogs and Its Impact on Destination Promotion
- Part Seven: Technology Application in the Tourism and Hospitality Industry: Effects and Changes
- Chapter 15Â Â Impact of Information Technology on Tourism
- Chapter 16Â Â ICT and Sustainable Development: Implications for the Tourism Industry
- Chapter 17Â Â Role of Mobile Technology for Tourism Development
- Part Eight: Technology Application in the Tourism and Hospitality Industry: Smart City Involvement
- Chapter 18Â Â Smart Tourism: Issues, Challenges and Opportunities
- Part Nine: Technology Application in the Tourism and Hospitality Industry: Marketing and Profitability
- Chapter 19Â Â ICT-based Marketing and Profitability in Tourism and Hospitality Organizations in Indian Scenario
- Part Ten: Technology Application in the Tourism and Hospitality Industry: Niche Tourism
- Chapter 20Â Â Application of Tracking Tools in Tourism and Hospitality Management
- Chapter 21Â Â Value of Technology Application at Cultural Heritage Sites: Insights from Italy
- Chapter 22Â Â Sharing Economy and Villagesâ Development Through the Application of Technology: The Italian Case
- Chapter 23Â Â The Effects of Industry 4.0 in Tourism and Hospitality and Future Trends in Portugal
- Chapter 24Â Â Link up with Technology Application in Literary Tourism
- Chapter 25Â Â Smart Management Systems in Cities and Their Marketing: Case of the Waterloo City in Canada
- Chapter 26Â Â The Innovative City Development through Place Marketing, Branding, Co-creation and Technology Application as New Perspectives for Slovakia
- Chapter 27Â Â An Empirical Study on Cloud Computing Technology on Hotel Industry in Sri Lanka
- Chapter 28Â Â e-HRM Application in Tourism and Hospitality in Sinai of Egypt
- Chapter 29Â Â Digital Marketing for Religious Event of India for Tourism Sustainability and Promotion
- Part Eleven: Technology Application in the Tourism and Hospitality Industry: Economic Development
- Chapter 30Â Â Technology-Driven Tourism and Hospitality Industry as a Tool for Economic Development: A Bibliometric Analysis
- Part Twelve: Technology Application in the Tourism and Hospitality Industry: The Future
- Chapter 31Â Â The Future of Our Planet is Technology: Is it OK to Embrace the Change in Travel and Tourism Industry in the Developing World
- Index