PrestaShop 1.5 Beginner's Guide

Jose A. Tizon, John Horton

• Editorial: Packt Publishing
• Año: 2013
• ISBN:
  9781782161066
• Edición: 1
• Categoría: Computer Science
• Categoría: Web Development

In Detail

PrestaShop is an open source, e-commerce solution which allows you to build a highly functional, flexible, and attractive online store.

In"PrestaShop 1.5 Beginner's Guide" you will learn how to set up, extend, and personalize your own online shop. Newly updated to focus on PrestaShop 1.5, this book features descriptive and practical tutorials on everything you need to make a splash in the world of e-commerce.

If you want to start selling your products online but are a bit daunted about shipping, tax, and designing your online presence, then this is the book for you.

This practical book starts by showing you how to download, install, and configure your own shop. Using a step-by-step approach, this book takes you through the processes required to create a fully functioning online shop with the potential to make you serious money.

With distinct chapters on the methods required to make your products stand out to your customers better, this title will enable you to create and customize a vivid, online presence to get people visiting your store and buying your goods.

Targeting further sales, this book then shows you how to develop a targeted search engine optimization campaign to get new customers and keep existing customers returning. From here you will learn how to tackle complicated tax rates and shipping costs efficiently and with less hassle to ensure your customers are satisfied with your service.

If you want to start your own e-commerce business using PrestaShop, then this book will show you how.

Approach

This book is written in a friendly voice with lots of tips, tricks, and screenshots to help you set up, extend, and personalize your own online shop. If you want to start your own e-commerce business, then this book will help you do that.

Who this book is for

This book is for people who are interested in creating an online shop. Basic HTML and CSS skills would be beneficial but are not required as we will provide you with all the code and know-how you need.

PrestaShop 1.5 Beginner's Guide

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Table of Contents

PrestaShop 1.5 Beginner's Guide

Credits

About the Authors

About the Reviewers

www.PacktPub.com

Support files, eBooks, discount offers and more

Why Subscribe?

Free Access for Packt account holders

Preface

What this book covers

What you need for this book

Who this book is for

Conventions

Time for action – heading

What just happened?

Pop quiz – heading

Have a go hero – heading

Reader feedback

Customer support

Errata

Piracy

Questions

1. Getting Started

Know your business

Downloading PrestaShop

Technical requirements

Time for action – transferring files to your web host

What just happened?

Making a database

Time for action – creating a database

What just happened?

How to install PrestaShop

Time for action – the PrestaShop auto-installer

What just happened?

Post-install security

Deleting the install folder

Time for action – how to delete the install folder

What just happened?

Renaming the admin folder

Time for action – renaming the admin folder

What just happened?

Your shop front explained

Your shop-back explained

Time for action – logging in to your PrestaShop control panel

What just happened?

Control panel guided tour

Have a go hero – hunt the PrestaShop thimble

Before we continue

Pop quiz – a few questions about Chapter 1

Summary

2. Back Office

Dashboard

Catalog

Orders

Customers

Price rules

Shipping and localization

Modules

Arranging key modules

Cart block

Time for action – installing the shopping cart module

What just happened?

What goes on your home page?

Unique Selling Proposition (USP)

Time for action – how to add your content to your home page

What just happened?

Secure payment

Time for action – using the content management system

What just happened?

Moving modules around

Time for action – moving modules

What just happened?

Preferences

Time for action – changing the default image size

What just happened?

PrestaShop themes

Finding themes

Choosing a great theme

Installing the themes

Time for action – installing a PrestaShop theme

What just happened?

Pop quiz – themes and things

Customizing your template

Important preliminary point

Time for action – creating a new template

What just happened?

Editing your CSS file

Background color

Font size

Themes summary

Time for action – uploading your company/store logo

What just happened?

Advanced parameters and administration

Time for action – making a customer account

What just happened?

Permanent links block

Stats

Creating the “must have” pages

Delivery

Legal notice

Terms and conditions

About us

Contacting your store

Contacts

Time for action – creating departments to contact

What just happened?

Multistore feature

Downloadable products

Are you an existing user of osCommerce? Let’s import it to PrestaShop

Summary

3. Merchandising for Success

Shop categories

Planning your category structure

Creating your categories

Time for action – how to create product categories

What just happened?

Creating content for your categories and subcategories

Time for action – adding category descriptions

What just happened?

Adding products

Product descriptions that sell

Actually selling the product

Ask for the sale

Create some images with GIMP

Time for action – how to add a product to PrestaShop

What just happened?

Highlighting products

New products

Time for action – how to highlight your newest products

What just happened?

Specials

Time for action – creating a special offer

What just happened?

Recently viewed

Best sellers

Accessories

Time for action – creating an accessory

What just happened?

Features

Time for action – using PrestaShop's features

What just happened?

Attributes

Time for action – an attributes example

What just happened?

Have a go hero – the combinations generator

Customizing

Time for action – allowing your customers to customize

What just happened?

Product mania!

Pop quiz – a few product marketing questions

Summary

4. Getting More Customers

SEO: Search Engine Optimization

Which keywords should we use?

Discovering the value of keywords

Meta tags

Types of meta tags

Time for action – PrestaShop meta tags

What just happened?

Tag clouds

Time for action – creating a tag cloud

What just happened?

Friendly URLs

Time for action – how to get search-friendly URLs

What just happened?

Canonical URLs

Time for action – choosing your canonical URL

What just happened?

Writing and displaying articles

Good ideas when writing articles

Make your articles easy to read

Think about your audience

Sell, but sell subtly

Page formatting and keyword density

How many times should the keywords/phrases be used?

Quick tips

Writing the summary

Using the CMS

Time for action – creating the article

What just happened?

robots.txt

Time for action – creating robots.txt

What just happened?

Helping Google with sitemaps

Time for action – Google sitemaps tutorial

What just happened?

PrestaShop search weightings

Switching languages

Time for action – enabling a second language

What just happened?

Creating translations

Time for action – translating product descriptions

What just happened?

Time for action – translating your whole ...

Índice

• PrestaShop 1.5 Beginner's Guide