eBook - ePub
PrestaShop 1.5 Beginner's Guide
Jose A. Tizon, John Horton
This is a test
- 260 pagine
- English
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eBook - ePub
PrestaShop 1.5 Beginner's Guide
Jose A. Tizon, John Horton
Dettagli del libro
Anteprima del libro
Indice dei contenuti
Citazioni
Informazioni sul libro
In Detail
PrestaShop is an open source, e-commerce solution which allows you to build a highly functional, flexible, and attractive online store.
In"PrestaShop 1.5 Beginner's Guide" you will learn how to set up, extend, and personalize your own online shop. Newly updated to focus on PrestaShop 1.5, this book features descriptive and practical tutorials on everything you need to make a splash in the world of e-commerce.
If you want to start selling your products online but are a bit daunted about shipping, tax, and designing your online presence, then this is the book for you.
This practical book starts by showing you how to download, install, and configure your own shop. Using a step-by-step approach, this book takes you through the processes required to create a fully functioning online shop with the potential to make you serious money.
With distinct chapters on the methods required to make your products stand out to your customers better, this title will enable you to create and customize a vivid, online presence to get people visiting your store and buying your goods.
Targeting further sales, this book then shows you how to develop a targeted search engine optimization campaign to get new customers and keep existing customers returning. From here you will learn how to tackle complicated tax rates and shipping costs efficiently and with less hassle to ensure your customers are satisfied with your service.
If you want to start your own e-commerce business using PrestaShop, then this book will show you how.
Approach
This book is written in a friendly voice with lots of tips, tricks, and screenshots to help you set up, extend, and personalize your own online shop. If you want to start your own e-commerce business, then this book will help you do that.
Who this book is for
This book is for people who are interested in creating an online shop. Basic HTML and CSS skills would be beneficial but are not required as we will provide you with all the code and know-how you need.
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Informazioni
PrestaShop 1.5 Beginner's Guide
Table of Contents
PrestaShop 1.5 Beginner's Guide
Credits
About the Authors
About the Reviewers
www.PacktPub.com
Support files, eBooks, discount offers and more
Why Subscribe?
Free Access for Packt account holders
Preface
What this book covers
What you need for this book
Who this book is for
Conventions
Time for action – heading
What just happened?
Pop quiz – heading
Have a go hero – heading
Reader feedback
Customer support
Errata
Piracy
Questions
1. Getting Started
Know your business
Downloading PrestaShop
Technical requirements
Time for action – transferring files to your web host
What just happened?
Making a database
Time for action – creating a database
What just happened?
How to install PrestaShop
Time for action – the PrestaShop auto-installer
What just happened?
Post-install security
Deleting the install folder
Time for action – how to delete the install folder
What just happened?
Renaming the admin folder
Time for action – renaming the admin folder
What just happened?
Your shop front explained
Your shop-back explained
Time for action – logging in to your PrestaShop control panel
What just happened?
Control panel guided tour
Have a go hero – hunt the PrestaShop thimble
Before we continue
Pop quiz – a few questions about Chapter 1
Summary
2. Back Office
Dashboard
Catalog
Orders
Customers
Price rules
Shipping and localization
Modules
Arranging key modules
Cart block
Time for action – installing the shopping cart module
What just happened?
What goes on your home page?
Unique Selling Proposition (USP)
Time for action – how to add your content to your home page
What just happened?
Secure payment
Time for action – using the content management system
What just happened?
Moving modules around
Time for action – moving modules
What just happened?
Preferences
Time for action – changing the default image size
What just happened?
PrestaShop themes
Finding themes
Choosing a great theme
Installing the themes
Time for action – installing a PrestaShop theme
What just happened?
Pop quiz – themes and things
Customizing your template
Important preliminary point
Time for action – creating a new template
What just happened?
Editing your CSS file
Background color
Font size
Themes summary
Time for action – uploading your company/store logo
What just happened?
Advanced parameters and administration
Time for action – making a customer account
What just happened?
Permanent links block
Stats
Creating the “must have” pages
Delivery
Legal notice
Terms and conditions
About us
Contacting your store
Contacts
Time for action – creating departments to contact
What just happened?
Multistore feature
Downloadable products
Are you an existing user of osCommerce? Let’s import it to PrestaShop
Summary
3. Merchandising for Success
Shop categories
Planning your category structure
Creating your categories
Time for action – how to create product categories
What just happened?
Creating content for your categories and subcategories
Time for action – adding category descriptions
What just happened?
Adding products
Product descriptions that sell
Actually selling the product
Ask for the sale
Create some images with GIMP
Time for action – how to add a product to PrestaShop
What just happened?
Highlighting products
New products
Time for action – how to highlight your newest products
What just happened?
Specials
Time for action – creating a special offer
What just happened?
Recently viewed
Best sellers
Accessories
Time for action – creating an accessory
What just happened?
Features
Time for action – using PrestaShop's features
What just happened?
Attributes
Time for action – an attributes example
What just happened?
Have a go hero – the combinations generator
Customizing
Time for action – allowing your customers to customize
What just happened?
Product mania!
Pop quiz – a few product marketing questions
Summary
4. Getting More Customers
SEO: Search Engine Optimization
Which keywords should we use?
Discovering the value of keywords
Meta tags
Types of meta tags
Time for action – PrestaShop meta tags
What just happened?
Tag clouds
Time for action – creating a tag cloud
What just happened?
Friendly URLs
Time for action – how to get search-friendly URLs
What just happened?
Canonical URLs
Time for action – choosing your canonical URL
What just happened?
Writing and displaying articles
Good ideas when writing articles
Make your articles easy to read
Think about your audience
Sell, but sell subtly
Page formatting and keyword density
How many times should the keywords/phrases be used?
Quick tips
Writing the summary
Using the CMS
Time for action – creating the article
What just happened?
robots.txt
Time for action – creating robots.txt
What just happened?
Helping Google with sitemaps
Time for action – Google sitemaps tutorial
What just happened?
PrestaShop search weightings
Switching languages
Time for action – enabling a second language
What just happened?
Creating translations
Time for action – translating product descriptions
What just happened?
Time for action – translating your whole ...
Indice dei contenuti
- PrestaShop 1.5 Beginner's Guide
Stili delle citazioni per PrestaShop 1.5 Beginner's Guide
APA 6 Citation
Tizon, J., & Horton, J. (2013). PrestaShop 1.5 Beginner’s Guide (1st ed.). Packt Publishing. Retrieved from https://www.perlego.com/book/390497/prestashop-15-beginners-guide-pdf (Original work published 2013)
Chicago Citation
Tizon, Jose, and John Horton. (2013) 2013. PrestaShop 1.5 Beginner’s Guide. 1st ed. Packt Publishing. https://www.perlego.com/book/390497/prestashop-15-beginners-guide-pdf.
Harvard Citation
Tizon, J. and Horton, J. (2013) PrestaShop 1.5 Beginner’s Guide. 1st edn. Packt Publishing. Available at: https://www.perlego.com/book/390497/prestashop-15-beginners-guide-pdf (Accessed: 14 October 2022).
MLA 7 Citation
Tizon, Jose, and John Horton. PrestaShop 1.5 Beginner’s Guide. 1st ed. Packt Publishing, 2013. Web. 14 Oct. 2022.