Business Experimentation

A Practical Guide for Driving Innovation and Performance in Your Business

Rob James, Jules Goddard

• Éditeur: Kogan Page
• Année: 2021
• ISBN:
  9781398601680
• Édition: 1
• Sujet: Business
• Sous-sujet: Business Strategy

Business experimentation can not only create measurable value for organizations, it can provide the inspiration to break with the habits of the past by dealing with challenges and exploiting opportunities. This book is a step-by-step, practical guide to the six-stage business experiment process, from understanding the problem or opportunity to creating a hypothesis, planning the experiment and analysing the findings. It explores the top design criteria for successful and impactful business experiments and includes valuable case studies covering problem solving, performance improvement and strategic innovation. To support the process, Business Experimentation also includes downloadable, editable templates, worksheets and activities for use in ideation and planning sessions. This business experiment methodology can be used to support a one-off initiative or to underpin desired behaviours as part of a wider organizational change programme, as experimentation encourages people to be bold, take risks and seek new ways of doing things. Based on programmes the authors have run with a variety of leading organizations and with astonishing results, this practical guide provides businesses with the confidence to get started with experimentation and the tools to succeed.

Table des matières

• Foreword
• Acknowledgements
• Introduction
• 01 The spirit of experimentation
• 02 What exactly is an experiment?
• 03 The case for experimentation
• 04 Now is the time
• 05 The experimentalist: Intrapreneurs and entrepreneurs
• 06 The experimentalist: Attitudes and assumptions
• 07 Exploring opportunities and creating choices
• 08 Experiment process
• 09 Accelerating the change: The experimentalist
• 10 What characterizes an experimental organization?
• 11 Building an experimental culture
• 12 Experimentation: A catalyst for change
• Afterword
• Appendix A: The science of business experimentation
• Appendix B: Case study: Learning from others
• Appendix C: People experiments
• Appendix D: Where do game-changing ideas come from?
• Appendix E: Case study: Pay what you want
• Appendix F: The internal market as a choice architecture
• Appendix G: Case study: Making the top–down approach work
• Index