Diplomica Verlag

Viral Marketing within Social Networking Sites: The creation of an effective Viral Marketing Campaign

American Consumer Culture and its Society: From F. Scott Fitzgerald`s 1920s Modernism to Bret Easton Ellis`1980s Blank Fiction

Telepresence: A modern way for collaborative work

Global Advertising in a Cultural Context

The Embodiment of Evil in Children’s Literature. How Villainy and Adulthood are Interconnected in Children’s Stories

Historical Consciousness in the Israeli-Palestinian Conflict: How the Construction of Conflict Narratives Deepens Existing Fault Lines

How Contemporary Publishers Reach Out to Their Customers: Transition from B2B to B2C Marketing in the Publishing Industry

Listed Private Equity: Investment Strategies and Returns

Reason-Oriented Marketing: A Generic Marketing Approach for reasonable Products and Services

Corporate Management, Corporate Social Responsibility and Customers: An Empirical Investigation

Classroom discourse in EFL teaching: A cross-cultural perspective

Strategic Management in Crisis Communication - A Multinational Approach

A Strategic Analysis of the Construction Industry in the United Arab Emirates

Apple's Secret Of Success - Traditional Marketing Vs. Cult Marketing

CAN and FPGA Communication Engineering: Implementation of a CAN Bus based Measurement System on an FPGA Development Kit

Financial Risk Management: Management of Interest Risk from a Corporate Treasury Perspective in a Service Enterprise

Human Resource Management in Indonesia

Parental Decisions on Processed Snack Choices

Behavioural Targeting: An Online Analysis for Efficient Media Planning?

United under SAP

Plea Bargaining and Agreement in the Criminal Process

Quasi-Monte Carlo Methods in Finance

Feasibility Study and Future Projections of Suborbital Space Tourism at the Example of Virgin Galactic

Heinrich Mann: Mirror and Antagonist of his time

Facility Management

Colombia and the European Union as key partners for peace. Successes and shortcomings of the EU peacebuilding strategy in Colombia in the post-conflict scenario

Demand for Cryptocurrencies: Economic, Financial and Psychological Determinants

CLO Liquidity Provision and the Volcker Rule: Implications on the Corporate Bond Market

Price formation in the cryptocurrency market. A hypotheses driven econometric analysis of cryptocurrency price determinants

Life cycle and cost-benefit analysis of industrial packaging material. A full evaluation of the environmental costs

DESIGNOLOGY. A Designer is a Scientist who creates an Emotional Connection between a Brand and its Audiences

Big Data Investments: Effects of Internet Search Queries on German Stocks

Private Equity Minority Investments: An Attractive Financing Alternative for Family Firms

Companies and Environmental Impact: Identification and Visualization of Key Ecological Indicators

Behind the Curve: An Analysis of the Investment Behavior of Private Equity Funds

Mobile Telecommunication Customer Loyalty in Nigeria: Determining factors

Shareholder Activism by Hedge Funds: Motivations and Market's Perceptions of Hedge Fund Interventions

PIPE Investments of Private Equity Funds: The temptation of public equity investments to private equity firms

Windfall Profit in Portfolio Diversification?: An Empirical Analysis of the Potential Benefits of Renewable Energy Investments

Governing IT Outsourcing Relationships: The roles of contract, control, and relational norms

Cultural Diversity Management in Organizations: The Role of Psychological Variables in Diversity Initiatives

M&A versus Alliances: The Impact of Partner-specific Alliance Experience on Governance Choice

Cultural tourism: Case study Portugal

Variables Influencing the Severity of IPO Underpricing: An Empirical Analysis of the German Market

Managing reverse logistics using system dynamics: A generic end-to-end approach

International strategic alliances and cultural diversity - German companies getting involved in Iran, India and China

The International Climate Regime and its Driving-Forces: Obstacles and Chances on the Way to a Global Response to the Problem of Climate Change

Mapping the Modern Mind: Virginia Woolf’s parodic approach to the art of fiction in "Jacob’s Room"

The August War in Georgia: Foreign Media Coverage

Seven simple tools to build a motivating work environment

Threats and Opportunities for European Pharmaceutical Wholesalers in a Changing Healthcare Environment

The Global Player: How to become "the logistics company for the world"

Globalization: A Threat to Cultural Diversity in Southern Ethiopia?

Neuromarketing in the B-to-B-Sector: Importance, potential and its implications for Brand Management

Work-life balance among cruise ship crews

Event Management: How to Apply Best Practices to Small Scale Events

Optimum Currency Areas: A Monetary Union for Southern Africa

From an Affluent Society to a Happy Society: Vital Signs Promising a Change and the Impacts on Industries

The Fight Against Poverty – Policy Options and Reality

Success Factors of Virtual Teams in the Conflict of Cross-Cultural Team Structures