Sensory Marketing
eBook - ePub

Sensory Marketing

Research on the Sensuality of Products

  1. 422 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Sensory Marketing

Research on the Sensuality of Products

Book details
Book preview
Table of contents
Citations

About This Book

What is sensory marketing and why is it interesting and also important? Krishna defines it as marketing that engages the consumers' senses and affects their behaviors. In this edited book, the authors discuss how sensory aspects of products, i.e., the touch, taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product's or service's appeal. The book provides an overview of sensory marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used for research or in academic classrooms.

Frequently asked questions

Simply head over to the account section in settings and click on ā€œCancel Subscriptionā€ - itā€™s as simple as that. After you cancel, your membership will stay active for the remainder of the time youā€™ve paid for. Learn more here.
At the moment all of our mobile-responsive ePub books are available to download via the app. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Learn more here.
Both plans give you full access to the library and all of Perlegoā€™s features. The only differences are the price and subscription period: With the annual plan youā€™ll save around 30% compared to 12 months on the monthly plan.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, weā€™ve got you covered! Learn more here.
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Yes, you can access Sensory Marketing by Aradhna Krishna, Aradhna Krishna in PDF and/or ePUB format, as well as other popular books in Business & Consumer Behaviour. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Routledge
Year
2011
ISBN
9781135429959
Edition
1
Topic
Business
Subtopic
Consumer Behaviour
Index
Business

Author Index

A

  • Aaker, J. L. 250
  • Aalst, M. 149
  • Abramov, I. 236
  • Ackerman, D. 17
  • Adams, A. 246
  • Adams, F. M. 219, 223, 242
  • Addington, D. W., 1878
  • Aframian, D. 82ā€“83
  • Agarwal, S. 151
  • Aggleton, J. P. 81, 90
  • Ahluwalia, R. 144
  • Alaoui-Ismaili, O. 91
  • Alba, J. 49
  • Alba, J. W. 206, 284, 285, 345, 362, 368, 370, 371
  • Alesandrini, K. 361
  • Alinder, M. S. 246
  • Allison, R. I. 285, 370
  • Allport, G. 178
  • Altsech, M. B. 128
  • Alwitt, L. F. 172
  • Anand, P. 147, 260, 361
  • Anderson, A. E. 75
  • Anderson, N. H. 271, 289
  • Andrews, J. C. 326
  • Angyl, A. 52, 53, 58
  • Antick, J. R. 221
  • Antonides, G. 149
  • Apena, F. 75
  • Appadurai, A. 307
  • Apple, W. 169, 170, 177
  • Apterm M. J. 226
  • Areni, C. S. 162
  • Argo, J. J. 25, 52, 53, 54, 55
  • Ariely, D. 294, 312, 370
  • Arkes, H. R. 323, 327
  • Arnett, J. J. 318
  • Arnheim, R. 265, 271, 275
  • Aronov, E. V. 101
  • Aronovitch, C. D. 178
  • Asch, S. 312
  • Ashmore, M. 323
  • Attila, G. 90
  • Avanzini, F. 158
  • Axel, R. 75
  • Aydinoglu, N. 291
  • Azzalina, J. D. 82

B

  • Babinsky, R. 90
  • Baeyens, F. 315...

Table of contents

  1. Cover Page
  2. Half Title Page
  3. Fulltitle Page
  4. Copyright Page
  5. Dedication
  6. Table of Contents
  7. Preface and Acknowledgements
  8. About the Editor
  9. Contributors
  10. SECTION I Haptics
  11. SECTION II Olfaction
  12. SECTION III Audition
  13. SECTION IV Vision
  14. SECTION V Taste
  15. Section VI The Future
  16. Author Index
  17. Subject Index