Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.

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Yes, you can access Customer Experience by C. Shaw,Q. Dibeehi,S. Walden in PDF and/or ePUB format, as well as other popular books in Negocios y empresa & Estrategia empresarial. We have over one million books available in our catalogue for you to explore.

Information

Publisher

Palgrave Macmillan

Year

2010

ISBN

9780230291775

Topic

Negocios y empresa

Subtopic

Estrategia empresarial

Cover
Contents
List of figures and tables
Foreword by Hanne B. Sorensen
Acknowledgements
About the authors
1 Reflections of the authors, Colin, Qaalfa and Steven …
2 Experience psychology: the new field and the end of the marketing Four Ps
3 Experience psychology research
4 Community marketing
5 Social media: the birth of a new channel to market
6 The human social media experience
7 What drives or destroys a social media experience
8 The brain’s experience – opening the black box
9 A neuroexperience safari – approaching the tipping point
10 The black box in action
11 And so in summary…
References
Index