The Do-It-Yourself Lobotomy
eBook - PDF

The Do-It-Yourself Lobotomy

Open Your Mind to Greater Creative Thinking

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

The Do-It-Yourself Lobotomy

Open Your Mind to Greater Creative Thinking

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About This Book

An Adweek Book
Master the techniques that top companies use to spark creativity
In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahan's experience of using these methods at A-list client companies.

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Information

Publisher
Wiley
Year
2002
ISBN
9780471263753
Edition
1
Topic
Business
Subtopic
Advertising
Index
Business
Cheat Notes for Chapter 19:  Storming the Brain  • Allow enough time to get beyond the surface in your thinking.  • Shoot for 20 to 30 participants total. A large (but not too  large) group yields more ideas.  • Divide this group into teams of four to six people for more  diverse thought and to dilute the impact of those who “know all  the answers.”  • Invite a wide variety of people to participate, and go outside the  core group.  • Do a warm-up mental exercise to break the ice.  • Brainstorm in bursts; people are much better in many small  sprints than in one long marathon.  • Have everyone jot down their own ideas on sticky notes.  • Ask people to stand while they are ideating.  • Keep pushing for quantity, and quality will surface.  • Distill the output periodically. Don’t wait until the end. 

Table of contents

  1. THE DO-IT-YOURSELF LOBOTOMY