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Yes, you can access Advertising Creative by Tom Altstiel,Jean Grow,Dan Augustine,Joanna L. Jenkins in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Communication Studies. We have over one million books available in our catalogue for you to explore.

Information

Publisher

SAGE Publications, Inc

Year

2022

ISBN

9781071846636

Edition

Topic

Languages & Linguistics

Subtopic

Communication Studies

Index

Languages & Linguistics

Cover
Endorsements
Half Title
Publisher Note
Title Page
Copyright Page
Brief Contents
Detailed Contents
Preface
Acknowledgments
Chapter 1 CreativityConcept Still Rules
Chapter 2 Strategy and Branding Putting a Face on a Product
Chapter 3 Ethical and Legal Issues Doing the Right Thing for the Right Reasons
Chapter 4 Diverse Audiences Not So General Anymore
Chapter 5 International Advertising It’s a Global Marketplace
Chapter 6 Ideation Some Thoughts on How to Think
Chapter 7 Design Fundamentals Not the How, the Why
Chapter 8 Streaming Media Creating and Controlling Content
Chapter 9 Web Strategy Copy, Content, and Design
Chapter 10 Social and Mobile Marketing You Can Take It With You
Chapter 11 Print Writing for Reading
Chapter 12 Support Media Everyone Out of the Box
Chapter 13 Direct Marketing Hitting the Bull’s-Eye
Chapter 14 Business-to-Business Selling Along the Supply Chain
Chapter 15 Campaigns Putting It All Together
Chapter 16 Survival Guide Landing or Creating Your First Job and Thriving
Appendix
Index