PR- A Persuasive Industry?
eBook - PDF

PR- A Persuasive Industry?

Spin, Public Relations and the Shaping of the Modern Media

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

PR- A Persuasive Industry?

Spin, Public Relations and the Shaping of the Modern Media

Book details
Table of contents
Citations

About This Book

Public relations is a big and rapidly growing industry, with annual growth rates of 20-30%.It spans the worlds of business, politics and culture, sport and entertainment.PR is everywhere. And yet, though it is much talked about it is little analyzed.

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Yes, you can access PR- A Persuasive Industry? by T. Morris,S. Goldsworthy in PDF and/or ePUB format, as well as other popular books in Commerce & Marketing. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Palgrave Macmillan
Year
2016
ISBN
9780230594852
Topic
Commerce
Subtopic
Marketing
Index
Marketing

Table of contents

  1. Cover
  2. Contents
  3. Preface
  4. Acknowledgments
  5. 1 The allure of PR
  6. 2 Girls, gurus, gays, and diversity
  7. 3 PR and the media
  8. 4 The lying game
  9. 5 Portrait of an industry
  10. 6 The people in PR
  11. 7 From PR to propaganda
  12. 8 Professional, but never a profession
  13. 9 PR in the not-for-profit sector
  14. 10 Internal communications
  15. 11 PR and academia
  16. 12 Lobbying, public affairs, politics, and government PR
  17. 13 Does PR work and is it good for us?
  18. 14 The future of PR
  19. 15 In defence of PR
  20. Notes
  21. Some suggested reading and sources of information
  22. About the authors
  23. Index