Business

Advertising

Showing 61 - 120 out of 704 books
Digital and Social Media Marketing_cover
Digital and Social Media MarketingAleksej Heinze, Gordon Fletcher, Ana Cruz, Alex Fenton
2024
Digital and Social Media Marketing
Digital and Social Media Marketing
Aleksej Heinze, Gordon Fletcher, Ana Cruz, Alex Fenton
2024
Consumer Behavior and Culture_cover
Consumer Behavior and CultureMarieke de Mooij
2019
Consumer Behavior and Culture
Consumer Behavior and Culture
Marieke de Mooij
2019
Fashion Brand Management_cover
Fashion Brand ManagementAlison Lowe
2023
Fashion Brand Management
Fashion Brand Management
Alison Lowe
2023
Universal Principles of Storytelling for Designers_cover
Universal Principles of Storytelling for DesignersLyle Sandler, George Bokhua, George Bokhua, Lyle H. Sandler
2025
Universal Principles of Storytelling for Designers
Universal Principles of Storytelling for Designers
Lyle Sandler, George Bokhua, George Bokhua, Lyle H. Sandler
2025
No B.S. Direct Marketing_cover
No B.S. Direct MarketingDan S. Kennedy, Marty Fort, Darcy Juarez
2024
No B.S. Direct Marketing
No B.S. Direct Marketing
Dan S. Kennedy, Marty Fort, Darcy Juarez
2024
Research Perspectives on Social Media Influencers and Brand Communication_cover
Research Perspectives on Social Media Influencers and Brand Communication
2020
Research Perspectives on Social Media Influencers and Brand Communication
Research Perspectives on Social Media Influencers and Brand Communication
2020
The Age of Influence_cover
The Age of InfluenceNeal Schaffer
2020
The Age of Influence
The Age of Influence
Neal Schaffer
2020
Personal Branding For Dummies_cover
Personal Branding For DummiesSusan Chritton
2014
Personal Branding For Dummies
Personal Branding For Dummies
Susan Chritton
2014
Loyalty Management_cover
Loyalty ManagementCristina Ziliani, Marco Ieva
2025
Loyalty Management
Loyalty Management
Cristina Ziliani, Marco Ieva
2025
Cashvertising Online_cover
Cashvertising OnlineDrew Eric Whitman
2023
Cashvertising Online
Cashvertising Online
Drew Eric Whitman
2023
The Digital Frontier_cover
The Digital FrontierAjay Sohoni
2021
The Digital Frontier
The Digital Frontier
Ajay Sohoni
2021
The Hero Trap_cover
The Hero TrapThomas Kolster
2020
The Hero Trap
The Hero Trap
Thomas Kolster
2020
Gambling Advertising_cover
Gambling AdvertisingBarrie Gunter
2019
Gambling Advertising
Gambling Advertising
Barrie Gunter
2019
Social Media Marketing_cover
Social Media MarketingSantiago Zuccherino
2021
Social Media Marketing
Social Media Marketing
Santiago Zuccherino
2021
Understanding Digital Marketing_cover
Understanding Digital MarketingDamian Ryan
2016
Understanding Digital Marketing
Understanding Digital Marketing
Damian Ryan
2016
Ultimate Guide to Influencer Marketing_cover
Ultimate Guide to Influencer MarketingEric Butow, Stephanie Garcia
2024
Ultimate Guide to Influencer Marketing
Ultimate Guide to Influencer Marketing
Eric Butow, Stephanie Garcia
2024
Guerrilla Marketing_cover
Guerrilla MarketingJason Myers, Jay Conrad Levinson, Merrilee Kimble
2022
Guerrilla Marketing
Guerrilla Marketing
Jason Myers, Jay Conrad Levinson, Merrilee Kimble
2022
Brand Vision_cover
Brand VisionJames Everhart
2022
Brand Vision
Brand Vision
James Everhart
2022
Advanced Introduction to Advertising_cover
Advanced Introduction to AdvertisingPatrick De Pelsmacker
2022
Advanced Introduction to Advertising
Advanced Introduction to Advertising
Patrick De Pelsmacker
2022
All about Flowers_cover
All about FlowersThomas J. Mickey
2021
All about Flowers
All about Flowers
Thomas J. Mickey
2021
Fashion Promotion_cover
Fashion PromotionGwyneth Moore
2021
Fashion Promotion
Fashion Promotion
Gwyneth Moore
2021
Public Relations as Emotional Labour_cover
Public Relations as Emotional LabourLiz Yeomans
2019
Public Relations as Emotional Labour
Public Relations as Emotional Labour
Liz Yeomans
2019
Digital PR_cover
Digital PRDanny Whatmough
2018
Digital PR
Digital PR
Danny Whatmough
2018
Marketing to Gen Z_cover
Marketing to Gen ZJeff Fromm, Angie Read
2018
Marketing to Gen Z
Marketing to Gen Z
Jeff Fromm, Angie Read
2018
The Advertising Solution_cover
The Advertising SolutionCraig Simpson, Brian Kurtz
2016
The Advertising Solution
The Advertising Solution
Craig Simpson, Brian Kurtz
2016
Rethinking Prestige Branding_cover
Rethinking Prestige BrandingWolfgang Schaefer, JP Kuehlwein
2015
Rethinking Prestige Branding
Rethinking Prestige Branding
Wolfgang Schaefer, JP Kuehlwein
2015
Viral Marketing within Social Networking Sites: The creation of an effective Viral Marketing Campaign_cover
Viral Marketing within Social Networking Sites: The creation of an effective Viral Marketing CampaignSven Wilde
2014
Viral Marketing within Social Networking Sites: The creation of an effective Viral Marketing Campaign
Viral Marketing within Social Networking Sites: The creation of an effective Viral Marketing Campaign
Sven Wilde
2014
Shopper Marketing_cover
Shopper MarketingMarkus Ståhlberg, Ville Maila
2012
Shopper Marketing
Shopper Marketing
Markus Ståhlberg, Ville Maila
2012
Brand New China_cover
Brand New ChinaJing Wang
2009
Brand New China
Brand New China
Jing Wang
2009
Outrageous Advertising That's Outrageously Successful_cover
Outrageous Advertising That's Outrageously SuccessfulBill Glazer
2009
Outrageous Advertising That's Outrageously Successful
Outrageous Advertising That's Outrageously Successful
Bill Glazer
2009
The Brains Behind Great Ad Campaigns_cover
The Brains Behind Great Ad CampaignsMargo Berman, Robyn Blakeman
2009
The Brains Behind Great Ad Campaigns
The Brains Behind Great Ad Campaigns
Margo Berman, Robyn Blakeman
2009
Living the Brand_cover
Living the BrandNicholas Ind
2007
Living the Brand
Living the Brand
Nicholas Ind
2007
Yes!_cover
Yes!Noah J. Goldstein, Steve J. Martin, Robert Cialdini
2008
Yes!
Yes!
Noah J. Goldstein, Steve J. Martin, Robert Cialdini
2008
Strategic Social Media_cover
Strategic Social MediaL. Meghan Mahoney, Tang Tang
2016
Strategic Social Media
Strategic Social Media
L. Meghan Mahoney, Tang Tang
2016
The 22 Immutable Laws of Marketing_cover
The 22 Immutable Laws of MarketingAl Ries, Jack Trout
2009
The 22 Immutable Laws of Marketing
The 22 Immutable Laws of Marketing
Al Ries, Jack Trout
2009
Search Marketing_cover
Search MarketingKelly Cutler
2023
Search Marketing
Search Marketing
Kelly Cutler
2023
Digital Analytics for Marketing_cover
Digital Analytics for MarketingA. Karim Feroz, Gohar F. Khan, Marshall Sponder
2024
Digital Analytics for Marketing
Digital Analytics for Marketing
A. Karim Feroz, Gohar F. Khan, Marshall Sponder
2024
Strategic Integrated Marketing Communications_cover
Strategic Integrated Marketing CommunicationsLarry Percy
2023
Strategic Integrated Marketing Communications
Strategic Integrated Marketing Communications
Larry Percy
2023
Guerrilla Marketing_cover
Guerrilla MarketingJay Conrad Levinson, Jason Myers, Merrilee Kimble
2021
Guerrilla Marketing
Guerrilla Marketing
Jay Conrad Levinson, Jason Myers, Merrilee Kimble
2021
Building Brand Communities_cover
Building Brand CommunitiesCarrie Melissa Jones, Charles Vogl
2020
Building Brand Communities
Building Brand Communities
Carrie Melissa Jones, Charles Vogl
2020
Crystallizing Public Opinion_cover
Crystallizing Public OpinionEdward Bernays
2019
Crystallizing Public Opinion
Crystallizing Public Opinion
Edward Bernays
2019
Aaker on Branding_cover
Aaker on BrandingDavid Aaker
2025
Aaker on Branding
Aaker on Branding
David Aaker
2025
Assemblage_cover
AssemblageEmmanuel Probst
2023
Assemblage
Assemblage
Emmanuel Probst
2023
Global and Multicultural Public Relations_cover
Global and Multicultural Public RelationsJuan-Carlos Molleda, Sarab Kochhar, Juan-Carlos Molleda
2019
Global and Multicultural Public Relations
Global and Multicultural Public Relations
Juan-Carlos Molleda, Sarab Kochhar, Juan-Carlos Molleda
2019
Advertising Theory_cover
Advertising TheoryShelly Rodgers, Esther Thorson
2019
Advertising Theory
Advertising Theory
Shelly Rodgers, Esther Thorson
2019
Persuasive Copywriting_cover
Persuasive CopywritingAndy Maslen
2019
Persuasive Copywriting
Persuasive Copywriting
Andy Maslen
2019
What is a 21st Century Brand?_cover
What is a 21st Century Brand?Nick Kendall
2015
What is a 21st Century Brand?
What is a 21st Century Brand?
Nick Kendall
2015
Werbesprache_cover
WerbespracheNina Janich
2013
Werbesprache
Werbesprache
Nina Janich
2013
News Revolution_cover
News RevolutionUmberto Lisiero
2013
News Revolution
News Revolution
Umberto Lisiero
2013
The 22 Immutable Laws of Branding_cover
The 22 Immutable Laws of BrandingAl Ries, Laura Ries
2009
The 22 Immutable Laws of Branding
The 22 Immutable Laws of Branding
Al Ries, Laura Ries
2009
Strategic Sport Communication_cover
Strategic Sport CommunicationW. Timothy Coombs, Jennifer L. Harker
2021
Strategic Sport Communication
Strategic Sport Communication
W. Timothy Coombs, Jennifer L. Harker
2021
Business Psychology and Organizational Behaviour_cover
Business Psychology and Organizational BehaviourEugene McKenna
2020
Business Psychology and Organizational Behaviour
Business Psychology and Organizational Behaviour
Eugene McKenna
2020
Advertising in the Digital Age_cover
Advertising in the Digital AgeSevil Yesiloglu, Joyce Costello
2024
Advertising in the Digital Age
Advertising in the Digital Age
Sevil Yesiloglu, Joyce Costello
2024
Social Media Campaigns_cover
Social Media CampaignsCarolyn Mae Kim
2016
Social Media Campaigns
Social Media Campaigns
Carolyn Mae Kim
2016
Planning and Managing Public Relations Campaigns_cover
Planning and Managing Public Relations CampaignsAnne Gregory
2015
Planning and Managing Public Relations Campaigns
Planning and Managing Public Relations Campaigns
Anne Gregory
2015
Hitmakers_cover
HitmakersAna Andjelic
2024
Hitmakers
Hitmakers
Ana Andjelic
2024
A Technique for Producing Ideas_cover
A Technique for Producing IdeasJames Webb Young
2024
A Technique for Producing Ideas
A Technique for Producing Ideas
James Webb Young
2024
The Anti-Capitalist Book of Fashion_cover
The Anti-Capitalist Book of FashionTansy E. Hoskins
2022
The Anti-Capitalist Book of Fashion
The Anti-Capitalist Book of Fashion
Tansy E. Hoskins
2022
Covert Cows and Chick-fil-A_cover
Covert Cows and Chick-fil-ASteve Robinson
2019
Covert Cows and Chick-fil-A
Covert Cows and Chick-fil-A
Steve Robinson
2019
How to Write Copy That Sells_cover
How to Write Copy That SellsRay Edwards
2016
How to Write Copy That Sells
How to Write Copy That Sells
Ray Edwards
2016