Factors Influencing Perception
Factors influencing perception in business include past experiences, cultural background, personal interests, and emotional state. These factors can shape how individuals interpret and make sense of information, which in turn influences their decision-making and behavior within the business environment. Understanding these factors is important for effective communication, conflict resolution, and building strong relationships within the business setting.
4 Key excerpts on "Factors Influencing Perception"
eBook - ePubApplied Organizational Communication
Theory and Practice in a Global Environment
- Thomas E. Harris, Mark D. Nelson(Authors)
- 2018(Publication Date)
- Routledge(Publisher)
...Hence, once the perceptual image has been formed, we interpret subsequent events in light of the original perception and not the newly available information. Our preconceived notion of reality becomes reality itself. Our perceptions are also a function of the availability of reinforcement. Events are judged as likely or unlikely depending on the readiness to which they come to our mind. A communication professor observes to a friend: “Did you ever notice how many communication professors are chosen as the outstanding teacher at their universities? I’ll bet it has to do with the way their background and education guide them in approaching their jobs.” In spite of the apparent desirability of this claim, the basis for this observation probably has more to do with the likelihood of hearing about and noticing this particular phenomenon more than the activities of other professors in other disciplines. Many of the concepts held by individuals of where minorities, women, and older people fit into the workplace are based on traditional biases, which are reinforced by selective perception (Morrison & Von Glinow, 1990). We make behavioral observations based on selecting information and cues that we have learned to pay attention to and use. Psychological Factors in Perception There are at least six psychological determinants of our perceptual abilities. In many cases, these categories influence each other and cross over. Attitude Set An attitude is a learned predisposition to respond favorably or unfavorably to some person, object, idea, or event. They are thoughts that you have accepted as true and that lead you to think, feel, or act positively or negatively toward a person, idea, or event” (Cherry, 2018). This reaction tends to create a bias, which can be carried to the extreme and results in tunnel vision, where we do not consider alternative viewpoints. In an organization, each of us has our own specialty that is more important to us than the others...
eBook - ePubInterpersonal Communication
Competence and Contexts
- Shelley D. Lane(Author)
- 2016(Publication Date)
- Routledge(Publisher)
...The interpretation of stimuli is influenced by both expectancy and familiarity. Perceptual biases, and how they affect communication Selectivity, confusing fact with inference, and faulty attributions are examples of perceptual bias. We may ignore parts of a message, perceive what we want to perceive, misinterpret a message, and make incorrect interpretations of someone’s personality and behavior when we communicate on the basis of perceptual bias. How contexts influence perception and communication Cultural and co-cultural groups teach us beliefs and values that influence how we perceive “reality.” The relationship context illustrates that perception is influenced by our friends, family, and occupational roles and power. The gender context illustrates that women and men tend to hold different perceptions of communication and how it functions...
eBook - ePubUnderstanding and Changing Your Management Style
Assessments and Tools for Self-Development
- Robert C. Benfari(Author)
- 2013(Publication Date)
- Jossey-Bass(Publisher)
...If I have been punished for bringing up problems in the past, I will overlook and deny problems that arise in the present. Life experiences and traditions in our culture can influence how we process information, particularly when we interact with others from a different culture. If I have been taught to maintain a respectable distance from another person when we're in conversation (in North American culture a foot and a half or greater), I may be put off when a South American stands much closer to me when we talk. I may retreat and focus on maintaining the appropriate distance, and lose sight of what is being said. The human brain is systematic and selective in the way it organizes the information it receives into a perceptual whole, what German psychologists of the 1920s and 1930s called a “gestalt” (or pattern of awareness) that is based on all sensory inputs that we take in when we are awake. We are constantly combining new information with previous assumptions and perceptions in an attempt to create a consistent and coherent pattern that makes sense to us. Each thought must fit within that pattern even if it is illogical or false. Consequently, perception becomes our own construction of what constitutes reality. Other major factors affect perception, including regional variation, climate, population density, population variety, nationality or ethnic background and allegiance, religious beliefs, educational level, emotional maturity or immaturity, social class, professional background, and gender. A person from New York may turn off a client from Augusta, Georgia, by his accent, and vice versa. Seeing Situations in New Ways: Functional Perception Perception plays a profound role in our organizational life: how we deal with conflict, handle gender differences, develop strategic plans for the future, implement procedures for daily operations, handle stress, motivate others, and use power...
eBook - ePubBranding & AI
Leveraging Technology to Generate Brand Revenue
- Chahat Aggarwal(Author)
- 2021(Publication Date)
- Business Expert Press(Publisher)
...Regardless of the strategy chosen, building a strong brand depends upon applying the appropriate model to your product category, the unique circumstances of your customers, and your market to build a perception that breeds loyal customers. Key Takeaways 1. Brand perception is something your consumer considers a product or service represents. It is not what the brand is saying it does. Brand perception originates from the consumers’ experience, usage, functionality, dependability, and word-of-mouth recommendation—online or offline. 2. A brand stimulates different senses to build a particular perception—sight, sound, smell, taste, and story. 3. Brand perception is essential to build up brand equity—and its impact on overall revenue, sales, and profits. 4. It is essential to manage and measure brand perception because, according to Yotpo, 60 percent of the consumers will tell their friends and family about the brands they’re loyal to. 5. Some brand expression tools to generate a perception are positioning, differentiation, personality, benefit and value, voice, messaging, stories, emotion, empathy, logos, typography, color, imagery, e-mails, offers, advertisements, articles, videos, and so on. 6. Buying behavior is the subconscious force that determines whether the consumer decides in favor of buying a product for their use or not. 7. Complex buying behavior is said to occur when an individual seeks a lot of information about a high-value branded product before purchasing it. 8. Habitual buying behavior is where the individual buys the product as a routine habit without giving the decision much thought. 9. Variety-seeking buying behavior is when the individual likes to shop around and experiment with different products. 10. A routine response behavior can be seen in play when a consumer is buying a frequently purchased low-cost good or service...
