Business

Marketing Research

Showing 61 - 120 out of 641 books
White Papers For Dummies_cover
White Papers For DummiesGordon Graham
2013
White Papers For Dummies
White Papers For Dummies
Gordon Graham
2013
Motorsport Going Global_cover
Motorsport Going GlobalN. Henry, T. Angus, M. Jenkins, C. Aylett
2007
Motorsport Going Global
Motorsport Going Global
N. Henry, T. Angus, M. Jenkins, C. Aylett
2007
Statistics for Marketing and Consumer Research_cover
Statistics for Marketing and Consumer ResearchMario Mazzocchi, Author
2008
Statistics for Marketing and Consumer Research
Statistics for Marketing and Consumer Research
Mario Mazzocchi, Author
2008
PR Technology, Data and Insights_cover
PR Technology, Data and InsightsMark Weiner
2021
PR Technology, Data and Insights
PR Technology, Data and Insights
Mark Weiner
2021
Interviewing Users_cover
Interviewing UsersSteve Portigal
2023
Interviewing Users
Interviewing Users
Steve Portigal
2023
Media Analytics_cover
Media AnalyticsC. Ann Hollifield, Amy Jo Coffey
2023
Media Analytics
Media Analytics
C. Ann Hollifield, Amy Jo Coffey
2023
The Consumer Insights Handbook_cover
The Consumer Insights HandbookDanielle Sarver Coombs
2021
The Consumer Insights Handbook
The Consumer Insights Handbook
Danielle Sarver Coombs
2021
The New Chameleons_cover
The New ChameleonsMichael R. Solomon
2021
The New Chameleons
The New Chameleons
Michael R. Solomon
2021
Inclusive Place Branding_cover
Inclusive Place BrandingMihalis Karavatzis, Massimo Giovanardi, Maria Lichrou
2017
Inclusive Place Branding
Inclusive Place Branding
Mihalis Karavatzis, Massimo Giovanardi, Maria Lichrou
2017
Advanced Customer Analytics_cover
Advanced Customer AnalyticsMike Grigsby
2016
Advanced Customer Analytics
Advanced Customer Analytics
Mike Grigsby
2016
Asking Questions_cover
Asking QuestionsNorman M. Bradburn, Seymour Sudman, Brian Wansink
2015
Asking Questions
Asking Questions
Norman M. Bradburn, Seymour Sudman, Brian Wansink
2015
Storytelling for User Experience_cover
Storytelling for User ExperienceWhitney Quesenbery, Kevin Brooks
2010
Storytelling for User Experience
Storytelling for User Experience
Whitney Quesenbery, Kevin Brooks
2010
Testing Business Ideas_cover
Testing Business IdeasDavid J. Bland, Alexander Osterwalder
2019
Testing Business Ideas
Testing Business Ideas
David J. Bland, Alexander Osterwalder
2019
Luxury Brand and Art Collaborations_cover
Luxury Brand and Art CollaborationsFederica Carlotto
2024
Luxury Brand and Art Collaborations
Luxury Brand and Art Collaborations
Federica Carlotto
2024
Advanced Research Methodologies and Practices_cover
Advanced Research Methodologies and PracticesDhananjay Mandlik, Parag Kalkar, Chandrani Singh
2025
Advanced Research Methodologies and Practices
Advanced Research Methodologies and Practices
Dhananjay Mandlik, Parag Kalkar, Chandrani Singh
2025
Winning Marketing Strategies Using Generative AI_cover
Winning Marketing Strategies Using Generative AIGary W. Randazzo
2024
Winning Marketing Strategies Using Generative AI
Winning Marketing Strategies Using Generative AI
Gary W. Randazzo
2024
Business Analytics_cover
Business AnalyticsArul Mishra, Himanshu Mishra
2024
Business Analytics
Business Analytics
Arul Mishra, Himanshu Mishra
2024
Organic Social Media_cover
Organic Social MediaJenny Li Fowler
2023
Organic Social Media
Organic Social Media
Jenny Li Fowler
2023
Digital Content Marketing_cover
Digital Content MarketingAgata Krowinska, Christof Backhaus, Benjamin Becker, Fabian Bosser
2023
Digital Content Marketing
Digital Content Marketing
Agata Krowinska, Christof Backhaus, Benjamin Becker, Fabian Bosser
2023
Digital Marketing Fundamentals_cover
Digital Marketing FundamentalsGreg Jarboe, Matt Bailey, Michael Stebbins
2023
Digital Marketing Fundamentals
Digital Marketing Fundamentals
Greg Jarboe, Matt Bailey, Michael Stebbins
2023
Assemblage_cover
AssemblageEmmanuel Probst
2023
Assemblage
Assemblage
Emmanuel Probst
2023
The Future of Purpose-Driven Branding_cover
The Future of Purpose-Driven BrandingDavid Aaker
2022
The Future of Purpose-Driven Branding
The Future of Purpose-Driven Branding
David Aaker
2022
Basic and Advanced Focus Groups_cover
Basic and Advanced Focus GroupsDavid L. Morgan
2018
Basic and Advanced Focus Groups
Basic and Advanced Focus Groups
David L. Morgan
2018
Marketing Research_cover
Marketing ResearchBonita Kolb
2017
Marketing Research
Marketing Research
Bonita Kolb
2017
Qualitative Research in Digital Environments_cover
Qualitative Research in Digital EnvironmentsAlessandro Caliandro, Alessandro Gandini
2016
Qualitative Research in Digital Environments
Qualitative Research in Digital Environments
Alessandro Caliandro, Alessandro Gandini
2016
The Routledge Companion to Marketing History_cover
The Routledge Companion to Marketing HistoryD.G. Brian Jones, Mark Tadajewski
2016
The Routledge Companion to Marketing History
The Routledge Companion to Marketing History
D.G. Brian Jones, Mark Tadajewski
2016
Marketing Analytics_cover
Marketing AnalyticsAshok Charan
2015
Marketing Analytics
Marketing Analytics
Ashok Charan
2015
Why People Buy_cover
Why People BuyAmitav Chakravarti, Manoj Thomas
2015
Why People Buy
Why People Buy
Amitav Chakravarti, Manoj Thomas
2015
The Market Research Toolbox_cover
The Market Research ToolboxEdward F. McQuarrie
2015
The Market Research Toolbox
The Market Research Toolbox
Edward F. McQuarrie
2015
Ratings Analysis_cover
Ratings AnalysisJames Webster, Patricia Phalen, Lawrence Lichty, Patricia F. Phalen, Lawrence W. Lichty
2013
Ratings Analysis
Ratings Analysis
James Webster, Patricia Phalen, Lawrence Lichty, Patricia F. Phalen, Lawrence W. Lichty
2013
Consuming Experience_cover
Consuming Experience
2013
Consuming Experience
Consuming Experience
2013
Understanding Business Research_cover
Understanding Business ResearchBart L. Weathington, Christopher J. L. Cunningham, David J. Pittenger
2012
Understanding Business Research
Understanding Business Research
Bart L. Weathington, Christopher J. L. Cunningham, David J. Pittenger
2012
Using Qualitative Research in Advertising_cover
Using Qualitative Research in AdvertisingMargaret A. Morrison, Eric Haley, Kim Bartel Sheehan, Ronald E. Taylor
2011
Using Qualitative Research in Advertising
Using Qualitative Research in Advertising
Margaret A. Morrison, Eric Haley, Kim Bartel Sheehan, Ronald E. Taylor
2011
Eating the Big Fish_cover
Eating the Big FishAdam Morgan
2009
Eating the Big Fish
Eating the Big Fish
Adam Morgan
2009
Qualitative Marketing Research_cover
Qualitative Marketing ResearchJohanna Moisander, Anu Valtonen
2006
Qualitative Marketing Research
Qualitative Marketing Research
Johanna Moisander, Anu Valtonen
2006
Bayesian Statistics and Marketing_cover
Bayesian Statistics and MarketingPeter E. Rossi, Greg M. Allenby, Sanjog Misra
2024
Bayesian Statistics and Marketing
Bayesian Statistics and Marketing
Peter E. Rossi, Greg M. Allenby, Sanjog Misra
2024
Follow the Feeling_cover
Follow the FeelingKai D. Wright
2019
Follow the Feeling
Follow the Feeling
Kai D. Wright
2019
Big Shifts Ahead_cover
Big Shifts AheadJohn Burns, Chris Porter
2016
Big Shifts Ahead
Big Shifts Ahead
John Burns, Chris Porter
2016
Explaining Inequality_cover
Explaining InequalityMaurizio Franzini, Mario Pianta
2015
Explaining Inequality
Explaining Inequality
Maurizio Franzini, Mario Pianta
2015
Agent-Powered Growth_cover
Agent-Powered GrowthStu Sjouwerman
2025
Agent-Powered Growth
Agent-Powered Growth
Stu Sjouwerman
2025
Davos Man_cover
Davos ManPeter S. Goodman
2022
Davos Man
Davos Man
Peter S. Goodman
2022
Money and Marketing in the Art World_cover
Money and Marketing in the Art WorldHenrik Hagtvedt
2024
Money and Marketing in the Art World
Money and Marketing in the Art World
Henrik Hagtvedt
2024
Strategic Communication Research in the Age of AI_cover
Strategic Communication Research in the Age of AIYoung Joon Lim
2024
Strategic Communication Research in the Age of AI
Strategic Communication Research in the Age of AI
Young Joon Lim
2024
Luxury Selling_cover
Luxury SellingFrancis Srun
2017
Luxury Selling
Luxury Selling
Francis Srun
2017
Consumer Behaviour_cover
Consumer BehaviourGordon Foxall
2014
Consumer Behaviour
Consumer Behaviour
Gordon Foxall
2014
How to Do More with Less_cover
How to Do More with LessSharon Gai
2026
How to Do More with Less
How to Do More with Less
Sharon Gai
2026
Luxury Marketing_cover
Luxury MarketingKent Le
2026
Luxury Marketing
Luxury Marketing
Kent Le
2026
User Research_cover
User ResearchStephanie Marsh
2025
User Research
User Research
Stephanie Marsh
2025
Robot as a Colleague? No Fear of Job Loss_cover
Robot as a Colleague? No Fear of Job LossSimone Janson
2025
Robot as a Colleague? No Fear of Job Loss
Robot as a Colleague? No Fear of Job Loss
Simone Janson
2025
KasiNomics Unleashed_cover
KasiNomics UnleashedGG Alcock
2025
KasiNomics Unleashed
KasiNomics Unleashed
GG Alcock
2025
International Marketing in a Changing World_cover
International Marketing in a Changing WorldM. Billur Akdeniz, Sebastian van der Vegt, S. Tamer Cavusgil
2025
International Marketing in a Changing World
International Marketing in a Changing World
M. Billur Akdeniz, Sebastian van der Vegt, S. Tamer Cavusgil
2025
Marketing Effectiveness_cover
Marketing EffectivenessSorin Patilinet
2025
Marketing Effectiveness
Marketing Effectiveness
Sorin Patilinet
2025
Brand Desire_cover
Brand DesireKevin Perlmutter
2025
Brand Desire
Brand Desire
Kevin Perlmutter
2025
Social Network Analysis and Text Mining for Big Data_cover
Social Network Analysis and Text Mining for Big DataAndrea Fronzetti Colladon, Roberto Vestrelli
2025
Social Network Analysis and Text Mining for Big Data
Social Network Analysis and Text Mining for Big Data
Andrea Fronzetti Colladon, Roberto Vestrelli
2025
Becoming The Experience Maker_cover
Becoming The Experience MakerDan Gingiss
2025
Becoming The Experience Maker
Becoming The Experience Maker
Dan Gingiss
2025
Consumer Engagement in the Cultural Sector_cover
Consumer Engagement in the Cultural SectorMagdalena Kosiada-Sylburska, Paweł Bryła
2025
Consumer Engagement in the Cultural Sector
Consumer Engagement in the Cultural Sector
Magdalena Kosiada-Sylburska, Paweł Bryła
2025
Sexuality in Marketing and Consumption_cover
Sexuality in Marketing and ConsumptionAthanasia Daskalopoulou, Daniela Pirani, Jacob Ostberg
2024
Sexuality in Marketing and Consumption
Sexuality in Marketing and Consumption
Athanasia Daskalopoulou, Daniela Pirani, Jacob Ostberg
2024
International Marketing Research_cover
International Marketing ResearchV. Kumar
2024
International Marketing Research
International Marketing Research
V. Kumar
2024
Winning Through Platforms_cover
Winning Through PlatformsTed Moser, Charlotte Bloom, Omar Akhtar
2023
Winning Through Platforms
Winning Through Platforms
Ted Moser, Charlotte Bloom, Omar Akhtar
2023
Consuming Atmospheres_cover
Consuming AtmospheresChloe Steadman, Jack Coffin
2023
Consuming Atmospheres
Consuming Atmospheres
Chloe Steadman, Jack Coffin
2023