Business

Marketing Research

Showing 121 - 180 out of 641 books
Reasserting the Disney Brand in the Streaming Era_cover
Reasserting the Disney Brand in the Streaming EraRobert Alan Brookey, Jason Phillips, Timothy Pollard, Tim Pollard
2023
Reasserting the Disney Brand in the Streaming Era
Reasserting the Disney Brand in the Streaming Era
Robert Alan Brookey, Jason Phillips, Timothy Pollard, Tim Pollard
2023
Consumer Behavior on Online Grocery Shopping Adoption. A Quantitative Analysis in the Context of the COVID-19 Pandemic, Contrasting the Markets of Peru and Germany_cover
Consumer Behavior on Online Grocery Shopping Adoption. A Quantitative Analysis in the Context of the COVID-19 Pandemic, Contrasting the Markets of Peru and GermanyJosé Alonso Pisfil Manchego
2023
Consumer Behavior on Online Grocery Shopping Adoption. A Quantitative Analysis in the Context of the COVID-19 Pandemic, Contrasting the Markets of Peru and Germany
Consumer Behavior on Online Grocery Shopping Adoption. A Quantitative Analysis in the Context of the COVID-19 Pandemic, Contrasting the Markets of Peru and Germany
José Alonso Pisfil Manchego
2023
Value First, Then Price_cover
Value First, Then PriceAndreas Hinterhuber, Todd C. Snelgrove
2021
Value First, Then Price
Value First, Then Price
Andreas Hinterhuber, Todd C. Snelgrove
2021
Charity Marketing_cover
Charity MarketingFran Hyde, Sarah-Louise Mitchell
2021
Charity Marketing
Charity Marketing
Fran Hyde, Sarah-Louise Mitchell
2021
Brand Metrics_cover
Brand MetricsJacek Kall
2021
Brand Metrics
Brand Metrics
Jacek Kall
2021
Intercultural Marketing_cover
Intercultural MarketingIvana Beveridge
2020
Intercultural Marketing
Intercultural Marketing
Ivana Beveridge
2020
Systemic Innovation_cover
Systemic Innovation
2020
Systemic Innovation
Systemic Innovation
2020
Retail Futures_cover
Retail FuturesEleonora Pantano
2020
Retail Futures
Retail Futures
Eleonora Pantano
2020
Continuing to Broaden the Marketing Concept_cover
Continuing to Broaden the Marketing ConceptDawn Iacobucci
2020
Continuing to Broaden the Marketing Concept
Continuing to Broaden the Marketing Concept
Dawn Iacobucci
2020
Marketing einfach gemacht_cover
Marketing einfach gemachtStefano Calicchio
2020
Marketing einfach gemacht
Marketing einfach gemacht
Stefano Calicchio
2020
Absolute Essentials of Strategic Marketing_cover
Absolute Essentials of Strategic MarketingTony Proctor
2020
Absolute Essentials of Strategic Marketing
Absolute Essentials of Strategic Marketing
Tony Proctor
2020
Word of Mouth and Social Media_cover
Word of Mouth and Social Media
2016
Word of Mouth and Social Media
Word of Mouth and Social Media
2016
Focus Groups_cover
Focus GroupsChristine S. Davis
2016
Focus Groups
Focus Groups
Christine S. Davis
2016
Jobs to Be Done_cover
Jobs to Be DoneStephen Wunker, Jessica Wattman, David Farber
2016
Jobs to Be Done
Jobs to Be Done
Stephen Wunker, Jessica Wattman, David Farber
2016
Brand Meaning Management_cover
Brand Meaning ManagementDeborah MacInnis, C. Whan Park, Naresh K. Malhotra
2015
Brand Meaning Management
Brand Meaning Management
Deborah MacInnis, C. Whan Park, Naresh K. Malhotra
2015
Principles of Advertising_cover
Principles of AdvertisingMonle Lee, Carla Johnson
2013
Principles of Advertising
Principles of Advertising
Monle Lee, Carla Johnson
2013
Pricing_cover
PricingTudor Bodea
2012
Pricing
Pricing
Tudor Bodea
2012
Consuming Books_cover
Consuming Books
2006
Consuming Books
Consuming Books
2006
Management of Marketing_cover
Management of MarketingPaul Reynolds, Geoff Lancaster
2005
Management of Marketing
Management of Marketing
Paul Reynolds, Geoff Lancaster
2005
Using Semiotics in Marketing_cover
Using Semiotics in MarketingRachel Lawes
2023
Using Semiotics in Marketing
Using Semiotics in Marketing
Rachel Lawes
2023
Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations_cover
Digital Marketing and Social Media Strategies for Tourism and Hospitality OrganizationsAhmet Bulent Ozturk, Murat Hancer, Ahmet Ozturk
2022
Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations
Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations
Ahmet Bulent Ozturk, Murat Hancer, Ahmet Ozturk
2022
The Handbook of Global Outsourcing and Offshoring 3rd edition_cover
The Handbook of Global Outsourcing and Offshoring 3rd editionIlan Oshri, Julia Kotlarsky, Leslie P. Willcocks
2015
The Handbook of Global Outsourcing and Offshoring 3rd edition
The Handbook of Global Outsourcing and Offshoring 3rd edition
Ilan Oshri, Julia Kotlarsky, Leslie P. Willcocks
2015
Total Relationship Marketing_cover
Total Relationship MarketingEvert Gummesson
2011
Total Relationship Marketing
Total Relationship Marketing
Evert Gummesson
2011
Building Brand Authenticity_cover
Building Brand AuthenticityM. Beverland
2009
Building Brand Authenticity
Building Brand Authenticity
M. Beverland
2009
Applied Consumer Psychology_cover
Applied Consumer PsychologyGareth J Harvey
2025
Applied Consumer Psychology
Applied Consumer Psychology
Gareth J Harvey
2025
How to Write a Marketing Plan_cover
How to Write a Marketing PlanJohn Westwood
2025
How to Write a Marketing Plan
How to Write a Marketing Plan
John Westwood
2025
Consumer Behavior in Practice_cover
Consumer Behavior in PracticeEugene Y. Chan
2024
Consumer Behavior in Practice
Consumer Behavior in Practice
Eugene Y. Chan
2024
Place Branding and Marketing from a Policy Perspective_cover
Place Branding and Marketing from a Policy PerspectiveVincent Mabillard, Martial Pasquier, Renaud Vuignier
2023
Place Branding and Marketing from a Policy Perspective
Place Branding and Marketing from a Policy Perspective
Vincent Mabillard, Martial Pasquier, Renaud Vuignier
2023
Contemporary Issues in Luxury Brand Management_cover
Contemporary Issues in Luxury Brand ManagementSylvie Studente, Eleonora Cattaneo
2023
Contemporary Issues in Luxury Brand Management
Contemporary Issues in Luxury Brand Management
Sylvie Studente, Eleonora Cattaneo
2023
The Routledge Companion to Strategic Marketing_cover
The Routledge Companion to Strategic MarketingBodo B. Schlegelmilch, Russell S. Winer
2020
The Routledge Companion to Strategic Marketing
The Routledge Companion to Strategic Marketing
Bodo B. Schlegelmilch, Russell S. Winer
2020
Marketing Management_cover
Marketing ManagementLuca M. Visconti, Lisa Peñaloza, Nil Toulouse
2020
Marketing Management
Marketing Management
Luca M. Visconti, Lisa Peñaloza, Nil Toulouse
2020
Marketing in a Digital World_cover
Marketing in a Digital WorldAric Rindfleisch, Alan J. Malter
2019
Marketing in a Digital World
Marketing in a Digital World
Aric Rindfleisch, Alan J. Malter
2019
Consumer Culture Theory_cover
Consumer Culture TheoryDomen Bajde, Dannie Kjeldgaard, Russell W. Belk
2019
Consumer Culture Theory
Consumer Culture Theory
Domen Bajde, Dannie Kjeldgaard, Russell W. Belk
2019
Consumer Culture Theory_cover
Consumer Culture TheoryDomen Bajde, Dannie Kjeldgaard, Russell W. Belk
2019
Consumer Culture Theory
Consumer Culture Theory
Domen Bajde, Dannie Kjeldgaard, Russell W. Belk
2019
Strategic Brand Management in Higher Education_cover
Strategic Brand Management in Higher EducationBang Nguyen, T.C Melewar, Jane Hemsley-Brown
2019
Strategic Brand Management in Higher Education
Strategic Brand Management in Higher Education
Bang Nguyen, T.C Melewar, Jane Hemsley-Brown
2019
AI in Marketing, Sales and Service_cover
AI in Marketing, Sales and ServicePeter Gentsch
2018
AI in Marketing, Sales and Service
AI in Marketing, Sales and Service
Peter Gentsch
2018
Artificial Intelligence for Fashion Industry in the Big Data Era_cover
Artificial Intelligence for Fashion Industry in the Big Data Era
2018
Artificial Intelligence for Fashion Industry in the Big Data Era
Artificial Intelligence for Fashion Industry in the Big Data Era
2018
Qualitative Methodologies in Organization Studies_cover
Qualitative Methodologies in Organization StudiesMalgorzata Ciesielska, Dariusz Jemielniak
2017
Qualitative Methodologies in Organization Studies
Qualitative Methodologies in Organization Studies
Malgorzata Ciesielska, Dariusz Jemielniak
2017
Routledge Handbook of Hospitality Marketing_cover
Routledge Handbook of Hospitality MarketingDogan Gursoy
2017
Routledge Handbook of Hospitality Marketing
Routledge Handbook of Hospitality Marketing
Dogan Gursoy
2017
Consumer Behavior in Tourism and Hospitality Research_cover
Consumer Behavior in Tourism and Hospitality ResearchAlain Decrop, Arch G. Woodside
2017
Consumer Behavior in Tourism and Hospitality Research
Consumer Behavior in Tourism and Hospitality Research
Alain Decrop, Arch G. Woodside
2017
Validating Product Ideas_cover
Validating Product IdeasTomer Sharon
2016
Validating Product Ideas
Validating Product Ideas
Tomer Sharon
2016
The Psychology of Design_cover
The Psychology of DesignRajeev Batra, Colleen Seifert, Diann Brei
2015
The Psychology of Design
The Psychology of Design
Rajeev Batra, Colleen Seifert, Diann Brei
2015
Handbook of Market Segmentation_cover
Handbook of Market SegmentationArt Weinstein
2013
Handbook of Market Segmentation
Handbook of Market Segmentation
Art Weinstein
2013
Kellogg on Branding_cover
Kellogg on BrandingAlice M. Tybout, Tim Calkins
2011
Kellogg on Branding
Kellogg on Branding
Alice M. Tybout, Tim Calkins
2011
Visual Consumption_cover
Visual ConsumptionJonathan Schroeder
2002
Visual Consumption
Visual Consumption
Jonathan Schroeder
2002
Educate Your Bosses & Colleagues_cover
Educate Your Bosses & ColleaguesSimone Janson
2026
Educate Your Bosses & Colleagues
Educate Your Bosses & Colleagues
Simone Janson
2026
Hustling - The Smart Way to Achieve Goals_cover
Hustling - The Smart Way to Achieve GoalsSimone Janson
2026
Hustling - The Smart Way to Achieve Goals
Hustling - The Smart Way to Achieve Goals
Simone Janson
2026
Be Digitally Visible & Convince your Audience_cover
Be Digitally Visible & Convince your AudienceSimone Janson
2026
Be Digitally Visible & Convince your Audience
Be Digitally Visible & Convince your Audience
Simone Janson
2026
How to Write a Job Application_cover
How to Write a Job ApplicationSimone Janson
2026
How to Write a Job Application
How to Write a Job Application
Simone Janson
2026
Eye-Catching Applications for Job Search in Difficult Cases_cover
Eye-Catching Applications for Job Search in Difficult CasesSimone Janson
2026
Eye-Catching Applications for Job Search in Difficult Cases
Eye-Catching Applications for Job Search in Difficult Cases
Simone Janson
2026
eCommerce - Opportunity for Companies_cover
eCommerce - Opportunity for CompaniesSimone Janson
2026
eCommerce - Opportunity for Companies
eCommerce - Opportunity for Companies
Simone Janson
2026
Digitalization & Change Management_cover
Digitalization & Change ManagementSimone Janson
2026
Digitalization & Change Management
Digitalization & Change Management
Simone Janson
2026
The Pricing Playbook_cover
The Pricing PlaybookIngo Reinhardt
2026
The Pricing Playbook
The Pricing Playbook
Ingo Reinhardt
2026
Strategic Marketing Management in Asia_cover
Strategic Marketing Management in Asia
2026
Strategic Marketing Management in Asia
Strategic Marketing Management in Asia
2026
The Pineapple Strategy - Networking for every Type of Person_cover
The Pineapple Strategy - Networking for every Type of PersonSimone Janson
2026
The Pineapple Strategy - Networking for every Type of Person
The Pineapple Strategy - Networking for every Type of Person
Simone Janson
2026
Strategy Power Success_cover
Strategy Power SuccessSimone Janson
2026
Strategy Power Success
Strategy Power Success
Simone Janson
2026
Solve Team Conflicts with Mindfulness_cover
Solve Team Conflicts with MindfulnessSimone Janson
2026
Solve Team Conflicts with Mindfulness
Solve Team Conflicts with Mindfulness
Simone Janson
2026
Plan & Increase Productivity_cover
Plan & Increase ProductivitySimone Janson
2026
Plan & Increase Productivity
Plan & Increase Productivity
Simone Janson
2026
Myth of Motivation. New Ways to Reach Goals_cover
Myth of Motivation. New Ways to Reach GoalsSimone Janson
2026
Myth of Motivation. New Ways to Reach Goals
Myth of Motivation. New Ways to Reach Goals
Simone Janson
2026
Work more Efficiently & Win_cover
Work more Efficiently & WinSimone Janson
2026
Work more Efficiently & Win
Work more Efficiently & Win
Simone Janson
2026