Showing 61 - 120 out of 408 books
Qualitative Research Methods in Public Relations and Marketing Communications
Christine Daymon, Immy Holloway
2010
Understanding Business Research
Bart L. Weathington, Christopher J. L. Cunningham, David J. Pittenger
2012
Understanding Business Research
Bart L. Weathington, Christopher J. L. Cunningham, David J. Pittenger
2012
Creating Value with Data Analytics in Marketing
Peter C. Verhoef, Edwin Kooge, Natasha Walk, Jaap E. Wieringa
2021
The Machine Age of Customer Insight
Martin Einhorn, Michael Löffler, Emanuel de Bellis, Andreas Herrmann, Pia Burghartz
2021
The Routledge Companion to Contemporary Brand Management
Francesca Dall'Olmo Riley, Jaywant Singh, Charles Blankson
2016
The Essentials of Marketing Research
Lawrence Silver, Robert E. Stevens, Bruce Wrenn, David L. Loudon
2012