Advertising

Handbook of Financial Public Relations

2014

Financial Public RelationsPat Bowman, Richard Bing

Financial Public Relations

Pat Bowman, Richard Bing

2014

Easy Marketing Step-By-StepMassimo D'Amico

Easy Marketing Step-By-Step

Massimo D'Amico

2014

The Convergence CrisisJoanna L. Jenkins

PR for AnyoneChristina Daves

The Convergence Crisis

Joanna L. Jenkins

2014

Key Message. DeliveredWolfgang Hackenberg, Carsten Leminsky, Eibo Schulz-Wolfgramm

PR for Anyone

Christina Daves

2014

DemarketingNigel Bradley, Jim Blythe

Key Message. Delivered

Wolfgang Hackenberg, Carsten Leminsky, Eibo Schulz-Wolfgramm

2013

Demarketing

Nigel Bradley, Jim Blythe

2013

Sex in Consumer Culture

How Contemporary Publishers Reach Out to Their Customers: Transition from B2B to B2C Marketing in the Publishing IndustryKim Maya Sutton

Sex in Consumer Culture

2013

How Contemporary Publishers Reach Out to Their Customers: Transition from B2B to B2C Marketing in the Publishing Industry_cover

How Contemporary Publishers Reach Out to Their Customers: Transition from B2B to B2C Marketing in the Publishing Industry

Kim Maya Sutton

2013

Advertising A New ApproachWalter Taplin

Advertising A New Approach

Walter Taplin

2013

Commercial AdvertisingThomas Russell

Coupon CrazyMary Potter Kenyon

Commercial Advertising

Thomas Russell

2013

Advertising ExplainedDennis Caton

Coupon Crazy

Mary Potter Kenyon

2013

The Economics of AdvertisingFrederic Taylor

Advertising Explained

Dennis Caton

2013

The Economics of Advertising

Frederic Taylor

2013

The Business of AdvertisingClarence Moran

The Business of Advertising

Clarence Moran

2013

Advertising Today and TomorrowW.A. Evans

Advertising Today and Tomorrow

W.A. Evans

2013

Branding for BloggersZach Heller

Guerilla Marketing for SpasJay Conrad Levinson

Branding for Bloggers

Zach Heller

2013

Guerilla Marketing for Spas

Jay Conrad Levinson

2013

Summary: EnchantmentBusinessNews Publishing

Summary: Don't Just Relate - AdvocateBusinessNews Publishing

Summary: Enchantment

BusinessNews Publishing

2013

Summary: Don't Just Relate - Advocate_cover

Summary: Don't Just Relate - Advocate

BusinessNews Publishing

2013

Summary: Clued InBusinessNews Publishing

Summary: Guerrilla Marketing on the InternetBusinessNews Publishing

Summary: Clued In

BusinessNews Publishing

2013

Summary: Guerrilla Marketing on the Internet_cover

Summary: Guerrilla Marketing on the Internet

BusinessNews Publishing

2013

Summary: BlockbustersBusinessNews Publishing

Summary: Changing the ChannelBusinessNews Publishing

Summary: Blockbusters

BusinessNews Publishing

2013

Summary: Changing the Channel

BusinessNews Publishing

2013

Summary: Guerrilla Marketing Goes Green_cover

Summary: Guerrilla Marketing Goes GreenBusinessNews Publishing

Summary: Guerrilla Marketing Goes Green

BusinessNews Publishing

2013

Consumption and SpiritualityDiego Rinallo, Linda Scott, Pauline Maclaran

Consumption and Spirituality

Diego Rinallo, Linda Scott, Pauline Maclaran

2012

Imaging in AdvertisingFern L. Johnson

50 Top Tech Tools and TipsDavid Sandy

Imaging in Advertising

Fern L. Johnson

2012

50 Top Tech Tools and Tips

David Sandy

2012

Reason-Oriented Marketing: A Generic Marketing Approach for reasonable Products and Services_cover

Reason-Oriented Marketing: A Generic Marketing Approach for reasonable Products and ServicesMartin Masuch

Reason-Oriented Marketing: A Generic Marketing Approach for reasonable Products and Services

Martin Masuch

2012

Corporate Management, Corporate Social Responsibility and Customers: An Empirical Investigation_cover

Corporate Management, Corporate Social Responsibility and Customers: An Empirical InvestigationHeike Löber

Corporate Management, Corporate Social Responsibility and Customers: An Empirical Investigation

Heike Löber

2012

Neuromarketing in the B-to-B-Sector: Importance, potential and its implications for Brand ManagementFriedrich Gentner

Neuromarketing in the B-to-B-Sector: Importance, potential and its implications for Brand Management

Friedrich Gentner

2012

Managing Creative PeopleGordon Torr

2011

Managing Creative People

Gordon Torr

2011

About FaceDan Hill

2010

About Face

Dan Hill

2010

Brand New WorldMax Lenderman

2010

Brand New World

Max Lenderman

2010

Interactive MarketingChristopher Miles

2010

Interactive Marketing

Christopher Miles

2010

The Entrepreneur's Guide to Advertising_cover

The Entrepreneur's Guide to AdvertisingJames R. Ogden, Scott Rarick

The Entrepreneur's Guide to Advertising

James R. Ogden, Scott Rarick

2009

Secrets to Free Advertising on the Internet_cover

Secrets to Free Advertising on the InternetRobert Noll, Anne Brashier

Secrets to Free Advertising on the Internet

Robert Noll, Anne Brashier

2009

AdvertisingAndy Tibbs

Excellence in AdvertisingLeslie Butterfield

Advertising

Andy Tibbs

2009

Excellence in Advertising

Leslie Butterfield

2009

Parental Decisions on Processed Snack Choices_cover

Parental Decisions on Processed Snack ChoicesAndreas Senkbeil

Parental Decisions on Processed Snack Choices

Andreas Senkbeil

2009

Brand New ChinaJing Wang

Marketing in Developing CountriesEmmanuel C. Alozie

Brand New China

Jing Wang

2009

Marketing in Developing Countries

Emmanuel C. Alozie

2009

Outrageous Advertising That's Outrageously Successful_cover

Outrageous Advertising That's Outrageously SuccessfulBill Glazer

Outrageous Advertising That's Outrageously Successful

Bill Glazer

2009

Branding Cities