Advertising

This I KnowTerry O'Reilly

Conversation Marketing

Kevin Lund

2018

Developing Insights on Branding in the B2B ContextNikolina Koporcic, Maria Ivanova-Gongne, Anna-Greta Nyström, Jan-Åke Törnroos

This I Know

Terry O'Reilly

2018

Developing Insights on Branding in the B2B Context_cover

Developing Insights on Branding in the B2B Context

Nikolina Koporcic, Maria Ivanova-Gongne, Anna-Greta Nyström, Jan-Åke Törnroos

2018

Growing GreatnessPepe Marais

Growing Greatness

Pepe Marais

2018

GoodsEmanuele Coccia

10 Ways To Screw Up An Ad CampaignBarry H Cohen

Goods

Emanuele Coccia

2018

10 Ways To Screw Up An Ad Campaign_cover

10 Ways To Screw Up An Ad Campaign

Barry H Cohen

2018

Visual Public RelationsSimon Collister, Sarah Roberts-Bowman

Let's Get FrankRobin Brunet

Visual Public Relations

Simon Collister, Sarah Roberts-Bowman

2018

Psychological Foundations of MarketingAllan J Kimmel, Allan J Kimmel

Let's Get Frank

Robin Brunet

2018

Psychological Foundations of Marketing_cover

Psychological Foundations of Marketing

Allan J Kimmel, Allan J Kimmel

2018

Capturing LoyaltyJohn A. Larson, Bennett E. McClellan

The Sale Begins When the Customer Says "No"Elmer G. Leterman

Capturing Loyalty

John A. Larson, Bennett E. McClellan

2017

The Sale Begins When the Customer Says "No"_cover

The Sale Begins When the Customer Says "No"

Elmer G. Leterman

2017

Boomers 3.0Lawrence R. Samuel

The People BusinessAnnabel Dunstan, Imogen Osborne

Boomers 3.0

Lawrence R. Samuel

2017

How Managers Make Things HappenDr. George S. Odiorne

The People Business

Annabel Dunstan, Imogen Osborne

2017

How Managers Make Things Happen

Dr. George S. Odiorne

2017

World Media EthicsRobert S. Fortner, P. Mark Fackler

Build a Better BusinessHoyt (Larry) H Larison

World Media Ethics

Robert S. Fortner, P. Mark Fackler

2017

Partnerships for Smart GrowthWim Wiewel, Gerrit Knaap

Build a Better Business

Hoyt (Larry) H Larison

2017

Partnerships for Smart Growth

Wim Wiewel, Gerrit Knaap

2017

Summary: The Myth of the Rational Voter_cover

Summary: The Myth of the Rational VoterBusinessNews Publishing

Summary: The Myth of the Rational Voter

BusinessNews Publishing

2017

Present Like a ProCarl Hausman

Present Like a Pro

Carl Hausman

2017

Agile PRMarian Salzman

How to Talk Your Way to SuccessHarry Simmons

Agile PR

Marian Salzman

2017

How to Talk Your Way to Success

Harry Simmons

2017

Pioneering African-American Women in the Advertising Business_cover

Pioneering African-American Women in the Advertising BusinessJudy Davis

Pioneering African-American Women in the Advertising Business

Judy Davis

2016

Explorations in Critical Studies of Advertising

Explorations in Critical Studies of Advertising

2016

It Only Takes OneJohn Emmerling

It Only Takes One

John Emmerling

2016

India Briefing

Your Brand as a Patient: Malpractice in MarketingWolfgang Frick

India Briefing

2016

Your Brand as a Patient: Malpractice in Marketing

Wolfgang Frick

2016

Marketing Tactics that SellAnthony Ekanem

Marketing Tactics that Sell

Anthony Ekanem

2016

The Secrets of Successful Copywriting_cover

The Secrets of Successful CopywritingPatrick J. Quinn

The Secrets of Successful Copywriting

Patrick J. Quinn

2016

Environmental Advertising in China and the USA_cover

Environmental Advertising in China and the USAXinghua Li

Environmental Advertising in China and the USA

Xinghua Li

2016

Consumer Culture, Branding and Identity in the New Russia_cover

Consumer Culture, Branding and Identity in the New RussiaGraham Roberts

Consumer Culture, Branding and Identity in the New Russia

Graham Roberts

2016

Optimizing AdWordsPaige Miller

Advertising in Developing and Emerging Countries

Optimizing AdWords

Paige Miller

2016

Advertising in Developing and Emerging Countries

2016

Branding MasculinityElizabeth Hirschman

Summary: Turn Clicks into CustomersBusinessNews Publishing

Branding Masculinity

Elizabeth Hirschman

2016

Summary: Turn Clicks into Customers_cover

Summary: Turn Clicks into Customers

BusinessNews Publishing

2016

The Connected ConsumerDinesh Kumar

Drink and Culture in Nineteenth-century IrelandBradley Kadel

The Connected Consumer

Dinesh Kumar

2015

Drink and Culture in Nineteenth-century Ireland_cover

Drink and Culture in Nineteenth-century Ireland

Bradley Kadel

2015

The Male Body as Advertisement

The Male Body as Advertisement

2015

Kill your agency - English Version_cover

Kill your agency - English VersionLukas-Pierre Bessis

Kill your agency - English Version

Lukas-Pierre Bessis

2015

Summary: The One Week Marketing Plan_cover

Summary: The One Week Marketing PlanBusinessNews Publishing

Summary: The One Week Marketing Plan

BusinessNews Publishing

2015

YouthNationMatt Britton

International Dictionary of Public Management and GovernanceGambhir Bhatta

YouthNation

Matt Britton

2015

International Dictionary of Public Management and Governance_cover

International Dictionary of Public Management and Governance

Gambhir Bhatta

2015

Macroeconomic Issues TodayRobert B. Carson, Wade L. Thomas, Jason Hecht

Macroeconomic Issues Today

Robert B. Carson, Wade L. Thomas, Jason Hecht

2015

American Foreign Policy Since the Vietnam War_cover

American Foreign Policy Since the Vietnam WarRichard A Melanson

American Foreign Policy Since the Vietnam War

Richard A Melanson

2015

Public Administration and LawJulia Beckett, Heidi O. Koenig

Public Administration and Law

Julia Beckett, Heidi O. Koenig

2015

The Elements of International English Style_cover

The Elements of International English StyleEdmond H. Weiss

The Elements of International English Style

Edmond H. Weiss

2015

Social Content Marketing for Entrepreneurs_cover

Social Content Marketing for EntrepreneursJames M. Barry

Social Content Marketing for Entrepreneurs

James M. Barry

2014

Advertising and ViolenceNora J. Rifon, Marla Royne, Les Carlson

Summary: Pop!BusinessNews Publishing

Advertising and Violence

Nora J. Rifon, Marla Royne, Les Carlson

2014

Summary: Unleashing the IdeavirusBusinessNews Publishing

Summary: Pop!

BusinessNews Publishing

2014

Summary: Unleashing the Ideavirus

BusinessNews Publishing

2014

Ultimate Guide to Facebook Advertising_cover

Ultimate Guide to Facebook AdvertisingPerry Marshall, Keith Krance, Thomas Meloche

Ultimate Guide to Facebook Advertising

Perry Marshall, Keith Krance, Thomas Meloche

2014

Summary: The Referral EngineBusinessNews Publishing

Summary: The Referral Engine

BusinessNews Publishing

2014

Summary: LeapBusinessNews Publishing

Summary: Marketing OutrageouslyBusinessNews Publishing

Summary: Leap

BusinessNews Publishing

2014

Summary: Marketing Outrageously

BusinessNews Publishing

2014

Summary: What Were They Thinking?BusinessNews Publishing

Summary: What Were They Thinking?

BusinessNews Publishing

2014

Summary: Ultimate Selling PowerBusinessNews Publishing

Summary: Ultimate Selling Power

BusinessNews Publishing

2014

Summary: Secret FormulaBusinessNews Publishing

Summary: Secret Formula

BusinessNews Publishing

2014

SpinClive Veroni

Spin

Clive Veroni

2014

The Hard SellDee Madigan

Herding CatsAndrew Rohm, Michael Weiss

The Hard Sell

Dee Madigan

2014