Business

Consumer Behaviour

Showing 1 - 60 out of 806 books
Consumer Economics_cover
Consumer EconomicsElizabeth B. Goldsmith
2021
Consumer Economics
Consumer Economics
Elizabeth B. Goldsmith
2021
Consumer Culture Theory_cover
Consumer Culture TheoryEric J. Arnould, Craig J. Thompson, David Crockett, Michelle F. Weinberger
2023
Consumer Culture Theory
Consumer Culture Theory
Eric J. Arnould, Craig J. Thompson, David Crockett, Michelle F. Weinberger
2023
Influence, New and Expanded_cover
Influence, New and ExpandedRobert B. Cialdini, PhD
2021
Influence, New and Expanded
Influence, New and Expanded
Robert B. Cialdini, PhD
2021
Influence_cover
InfluenceRobert B. Cialdini, PhD
2009
Influence
Influence
Robert B. Cialdini, PhD
2009
Foundations of Family Resource Management_cover
Foundations of Family Resource ManagementElizabeth B. Goldsmith
2022
Foundations of Family Resource Management
Foundations of Family Resource Management
Elizabeth B. Goldsmith
2022
Brand Management_cover
Brand ManagementMichael Beverland
2021
Brand Management
Brand Management
Michael Beverland
2021
Customer Relationship Management_cover
Customer Relationship ManagementDaniel D. Prior, Francis Buttle, Stan Maklan
2024
Customer Relationship Management
Customer Relationship Management
Daniel D. Prior, Francis Buttle, Stan Maklan
2024
Why We Buy_cover
Why We BuyPaco Underhill
2000
Why We Buy
Why We Buy
Paco Underhill
2000
Alchemy_cover
AlchemyRory Sutherland
2019
Alchemy
Alchemy
Rory Sutherland
2019
Pre-Suasion_cover
Pre-SuasionRobert Cialdini
2016
Pre-Suasion
Pre-Suasion
Robert Cialdini
2016
Day Trading Attention_cover
Day Trading AttentionGary Vaynerchuk
2024
Day Trading Attention
Day Trading Attention
Gary Vaynerchuk
2024
Marketing 6.0_cover
Marketing 6.0Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2023
Marketing 6.0
Marketing 6.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2023
Marketing Analytics_cover
Marketing AnalyticsMike Grigsby
2022
Marketing Analytics
Marketing Analytics
Mike Grigsby
2022
Predictive Analytics_cover
Predictive AnalyticsEric Siegel
2016
Predictive Analytics
Predictive Analytics
Eric Siegel
2016
Ice to the Eskimos_cover
Ice to the EskimosJon Spoelstra
2009
Ice to the Eskimos
Ice to the Eskimos
Jon Spoelstra
2009
R.E.D. Marketing_cover
R.E.D. MarketingGreg Creed, Ken Muench
2021
R.E.D. Marketing
R.E.D. Marketing
Greg Creed, Ken Muench
2021
Marketing_cover
MarketingRosalind Masterson, Nichola Phillips, David Pickton
2021
Marketing
Marketing
Rosalind Masterson, Nichola Phillips, David Pickton
2021
The Psychology of Influence_cover
The Psychology of InfluenceJoop van der Pligt, Michael Vliek, Joop Pligt
2016
The Psychology of Influence
The Psychology of Influence
Joop van der Pligt, Michael Vliek, Joop Pligt
2016
Star Brands_cover
Star BrandsCarolina Rogoll
2015
Star Brands
Star Brands
Carolina Rogoll
2015
The 1% Windfall_cover
The 1% WindfallRafi Mohammed
2010
The 1% Windfall
The 1% Windfall
Rafi Mohammed
2010
The Attention Merchants_cover
The Attention MerchantsTim Wu
2017
The Attention Merchants
The Attention Merchants
Tim Wu
2017
This Is Strategy_cover
This Is StrategySeth Godin
2024
This Is Strategy
This Is Strategy
Seth Godin
2024
Running with Purpose_cover
Running with PurposeJim Weber
2022
Running with Purpose
Running with Purpose
Jim Weber
2022
Questions that Sell_cover
Questions that SellPaul Cherry
2017
Questions that Sell
Questions that Sell
Paul Cherry
2017
Managing Brand Equity_cover
Managing Brand EquityDavid A. Aaker
2009
Managing Brand Equity
Managing Brand Equity
David A. Aaker
2009
The Psychology of Selling_cover
The Psychology of SellingBrian Tracy
2006
The Psychology of Selling
The Psychology of Selling
Brian Tracy
2006
Marketing Analytics_cover
Marketing AnalyticsMike Grigsby
2018
Marketing Analytics
Marketing Analytics
Mike Grigsby
2018
Data-Driven Personalization_cover
Data-Driven PersonalizationZontee Hou
2024
Data-Driven Personalization
Data-Driven Personalization
Zontee Hou
2024
The Digital-First Customer Experience_cover
The Digital-First Customer ExperienceJoe Wheeler
2023
The Digital-First Customer Experience
The Digital-First Customer Experience
Joe Wheeler
2023
Emotional Branding_cover
Emotional BrandingMarc Gobe
2010
Emotional Branding
Emotional Branding
Marc Gobe
2010
Marketing 6.0_cover
Marketing 6.0Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2023
Marketing 6.0
Marketing 6.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2023
Attitudes and Opinions_cover
Attitudes and OpinionsStuart Oskamp, P. Wesley Schultz
2005
Attitudes and Opinions
Attitudes and Opinions
Stuart Oskamp, P. Wesley Schultz
2005
Contagious_cover
ContagiousJonah Berger
2013
Contagious
Contagious
Jonah Berger
2013
Brand Storytelling_cover
Brand StorytellingMiri Rodriguez
2023
Brand Storytelling
Brand Storytelling
Miri Rodriguez
2023
Decoded_cover
DecodedPhil Barden
2022
Decoded
Decoded
Phil Barden
2022
The Age of Addiction_cover
The Age of AddictionDavid T. Courtwright
2019
The Age of Addiction
The Age of Addiction
David T. Courtwright
2019
Qualitative Marketing Research_cover
Qualitative Marketing ResearchDominika Maison
2018
Qualitative Marketing Research
Qualitative Marketing Research
Dominika Maison
2018
Next Generation Retail_cover
Next Generation RetailDeborah Weinswig, Renee Hartmann
2023
Next Generation Retail
Next Generation Retail
Deborah Weinswig, Renee Hartmann
2023
The New Marketing_cover
The New MarketingCheryl Burgess, Mark Burgess
2020
The New Marketing
The New Marketing
Cheryl Burgess, Mark Burgess
2020
The Business of Aspiration_cover
The Business of AspirationAna Andjelic
2020
The Business of Aspiration
The Business of Aspiration
Ana Andjelic
2020
Good Services_cover
Good ServicesLou Downe
2020
Good Services
Good Services
Lou Downe
2020
Scientific Advertising_cover
Scientific AdvertisingClaude C. Hopkins
2019
Scientific Advertising
Scientific Advertising
Claude C. Hopkins
2019
Psychological Foundations of Marketing_cover
Psychological Foundations of MarketingAllan Kimmel, Allan J Kimmel
2018
Psychological Foundations of Marketing
Psychological Foundations of Marketing
Allan Kimmel, Allan J Kimmel
2018
Branded Content and Entertainment in Advertising_cover
Branded Content and Entertainment in AdvertisingMaría Rodríguez-Rabadán Benito
2023
Branded Content and Entertainment in Advertising
Branded Content and Entertainment in Advertising
María Rodríguez-Rabadán Benito
2023
Arriving Today_cover
Arriving TodayChristopher Mims
2021
Arriving Today
Arriving Today
Christopher Mims
2021
7 Secrets of Persuasion_cover
7 Secrets of PersuasionJames C. Crimmins
2016
7 Secrets of Persuasion
7 Secrets of Persuasion
James C. Crimmins
2016
Where am I Wearing?_cover
Where am I Wearing?Kelsey Timmerman
2012
Where am I Wearing?
Where am I Wearing?
Kelsey Timmerman
2012
The Consumer Society Reader_cover
The Consumer Society Reader
2011
The Consumer Society Reader
The Consumer Society Reader
2011
Social Preferences_cover
Social PreferencesMichalis Drouvelis
2021
Social Preferences
Social Preferences
Michalis Drouvelis
2021
Exceptional Service, Exceptional Profit_cover
Exceptional Service, Exceptional ProfitLeonardo Inghilleri, Micah Solomon
2010
Exceptional Service, Exceptional Profit
Exceptional Service, Exceptional Profit
Leonardo Inghilleri, Micah Solomon
2010
Oversubscribed_cover
OversubscribedDaniel Priestley
2020
Oversubscribed
Oversubscribed
Daniel Priestley
2020
The Psychology of Advertising_cover
The Psychology of AdvertisingBob M Fennis, Wolfgang Stroebe
2025
The Psychology of Advertising
The Psychology of Advertising
Bob M Fennis, Wolfgang Stroebe
2025
Transformative Marketing_cover
Transformative MarketingV. Kumar, Philip Kotler
2024
Transformative Marketing
Transformative Marketing
V. Kumar, Philip Kotler
2024
Transport for Humans_cover
Transport for HumansPete Dyson, Rory Sutherland
2021
Transport for Humans
Transport for Humans
Pete Dyson, Rory Sutherland
2021
Grand Designs_cover
Grand DesignsAneta Podkalicka, Esther Milne, Jenny Kennedy
2018
Grand Designs
Grand Designs
Aneta Podkalicka, Esther Milne, Jenny Kennedy
2018
The Language of Branding_cover
The Language of BrandingDawn Lerman, Robert J. Morais, David Luna
2017
The Language of Branding
The Language of Branding
Dawn Lerman, Robert J. Morais, David Luna
2017
Consumer Behavior and Culture_cover
Consumer Behavior and CultureMarieke de Mooij
2019
Consumer Behavior and Culture
Consumer Behavior and Culture
Marieke de Mooij
2019
Relationship Marketing in the Digital Age_cover
Relationship Marketing in the Digital AgeRobert Palmatier, Lena Steinhoff, Robert W. Palmatier
2019
Relationship Marketing in the Digital Age
Relationship Marketing in the Digital Age
Robert Palmatier, Lena Steinhoff, Robert W. Palmatier
2019
This is Service Design Thinking_cover
This is Service Design ThinkingMarc Stickdorn, Jakob Schneider
2012
This is Service Design Thinking
This is Service Design Thinking
Marc Stickdorn, Jakob Schneider
2012
Brand Psychology_cover
Brand PsychologyLaura Busche
2023
Brand Psychology
Brand Psychology
Laura Busche
2023