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Consumer Economics_cover
Consumer EconomicsElizabeth B. Goldsmith
2021
Influence, New and Expanded_cover
Influence, New and ExpandedRobert B. Cialdini, PhD
2021
Customer Relationship Management_cover
Customer Relationship ManagementFrancis Buttle, Stan Maklan
2019
The Attention Merchants_cover
The Attention MerchantsTim Wu
2017
Using Behavioral Science in Marketing_cover
Using Behavioral Science in MarketingNancy Harhut
2022
This is Service Design Thinking_cover
This is Service Design ThinkingMarc Stickdorn, Jakob Schneider
2012
Sport Consumer Behaviour_cover
Sport Consumer BehaviourKostas Alexandris, Heath McDonald, Daniel C. Funk
2016
Contagious_cover
ContagiousJonah Berger
2013
Brand Management_cover
Brand ManagementMichael Beverland
2021
Foundations of Family Resource Management_cover
Foundations of Family Resource ManagementElizabeth B. Goldsmith
2022
The Psychology of Influence_cover
The Psychology of InfluenceJoop Pligt, Michael Vliek
2016
Pre-Suasion_cover
Pre-SuasionRobert Cialdini
2016
Good Services_cover
Good ServicesLou Downe
2020
Predictive Analytics_cover
Predictive AnalyticsEric Siegel
2016
Affluenza_cover
AffluenzaJohn de Graaf, David Wann, Thomas H. Naylor
2014
Consumer Culture Theory_cover
Consumer Culture Theory
2018
The New Marketing_cover
The New MarketingCheryl Burgess, Mark Burgess
2020
Managing Brand Equity_cover
Managing Brand EquityDavid A. Aaker
2009
Guerrilla Marketing, 4th Edition_cover
Guerrilla Marketing, 4th EditionJay Conrad Levinson
2007
Loyalty Management_cover
Loyalty ManagementCristina Ziliani, Marco Ieva
2019
Designing for the Circular Economy_cover
Designing for the Circular EconomyMartin Charter
2018
The Supply Chain Revolution_cover
The Supply Chain RevolutionSuman Sarkar
2017
Empire of Things_cover
Empire of ThingsFrank Trentmann
2016
Audience_cover
AudienceJeffrey K. Rohrs
2013
Social Media Marketing, Second Edition_cover
Social Media Marketing, Second EditionEmi Moriuchi
2019
Qualitative Marketing Research_cover
Qualitative Marketing ResearchDominika Maison
2018
Big Data in Practice_cover
Big Data in PracticeBernard Marr
2016
Consumer Culture Theory_cover
Consumer Culture Theory
2023
Economic Psychology_cover
Economic PsychologyRob Ranyard
2017
COMPORTAMIENTO DEL CONSUMIDOR_cover
COMPORTAMIENTO DEL CONSUMIDORWayne D. Hoyer, Deborah J. MacInnis, Rik Pieters
2018
The Experience Maker_cover
The Experience MakerDan Gingiss
2021
Binge Times_cover
Binge TimesDade Hayes, Dawn Chmielewski
2022
Accelerating Sustainability in Fashion, Clothing and Textiles_cover
Accelerating Sustainability in Fashion, Clothing and TextilesMartin Charter, Bernice Pan, Sandy Black
2023
Humanocracia_cover
HumanocraciaGary Hamel, Michele Zanini
2022
Marketing Aesthetics_cover
Marketing AestheticsAlex Simonson, Bernd H. Schmitt
1997
Follow the Feeling_cover
Follow the FeelingKai D. Wright
2019
The Customer-Base Audit_cover
The Customer-Base AuditPeter Fader, Bruce G. S. Hardie, Michael Ross
2022
R.E.D. Marketing_cover
R.E.D. MarketingGreg Creed, Ken Muench
2021
B2B Customer Experience_cover
B2B Customer ExperiencePaul Hague, Nicholas Hague
2018
Social Preferences_cover
Social PreferencesMichalis Drouvelis
2021
The Age of Addiction_cover
The Age of AddictionDavid T. Courtwright
2019
Psychological Foundations of Marketing_cover
Psychological Foundations of MarketingAllan Kimmel, Allan J Kimmel
2018
Experiential Marketing_cover
Experiential MarketingShirra Smilansky
2017
Star Brands_cover
Star BrandsCarolina Rogoll
2015
Consumer Behavior in Action_cover
Consumer Behavior in ActionGeoffrey Paul Lantos
2015
Emotional Branding_cover
Emotional BrandingMarc Gobe
2010
Heart and Sell_cover
Heart and SellShari Levitin
2017
Relationship Marketing in the Digital Age_cover
Relationship Marketing in the Digital AgeRobert Palmatier, Lena Steinhoff
2019
Customer Experience 3.0_cover
Customer Experience 3.0John Goodman
2014
Marketing Analytics_cover
Marketing AnalyticsMike Grigsby
2018
Culture and Commerce_cover
Culture and CommerceMukti Khaire
2017
Green Giants_cover
Green GiantsE. Williams
2015
Oversubscribed_cover
OversubscribedDaniel Priestley
2020
Hispanic Market Power_cover
Hispanic Market PowerIsaac Mizrahi
2023
The Transformational Consumer_cover
The Transformational ConsumerTara-Nicholle Nelson
2017
Decoded_cover
DecodedPhil Barden
2022
Brand Naming_cover
Brand NamingRob Meyerson
2021
The Business of Aspiration_cover
The Business of AspirationAna Andjelic
2020
The Neuro-Consumer_cover
The Neuro-ConsumerAnne-Sophie Bayle-Tourtoulou, Michel Badoc
2020
Brand Psychology_cover
Brand PsychologyJonathan Gabay
2015