Business

Consumer Behaviour

Showing 61 - 120 out of 806 books
Consumer Psychology_cover
Consumer PsychologyHazel Huang
2023
Consumer Psychology
Consumer Psychology
Hazel Huang
2023
Brand Global, Adapt Local_cover
Brand Global, Adapt LocalKatherine Melchior Ray, Nataly Kelly
2025
Brand Global, Adapt Local
Brand Global, Adapt Local
Katherine Melchior Ray, Nataly Kelly
2025
Loyalty Management_cover
Loyalty ManagementCristina Ziliani, Marco Ieva
2025
Loyalty Management
Loyalty Management
Cristina Ziliani, Marco Ieva
2025
Redefining Retail_cover
Redefining RetailPhilip Kotler, Giuseppe Stigliano
2024
Redefining Retail
Redefining Retail
Philip Kotler, Giuseppe Stigliano
2024
Cashvertising Online_cover
Cashvertising OnlineDrew Eric Whitman
2023
Cashvertising Online
Cashvertising Online
Drew Eric Whitman
2023
Accelerating Sustainability in Fashion, Clothing and Textiles_cover
Accelerating Sustainability in Fashion, Clothing and TextilesMartin Charter, Bernice Pan, Sandy Black
2023
Accelerating Sustainability in Fashion, Clothing and Textiles
Accelerating Sustainability in Fashion, Clothing and Textiles
Martin Charter, Bernice Pan, Sandy Black
2023
Decoding Branding_cover
Decoding BrandingRoyce Yuen
2021
Decoding Branding
Decoding Branding
Royce Yuen
2021
The Digital Frontier_cover
The Digital FrontierAjay Sohoni
2021
The Digital Frontier
The Digital Frontier
Ajay Sohoni
2021
Time for Things_cover
Time for ThingsStephen D. Rosenberg
2021
Time for Things
Time for Things
Stephen D. Rosenberg
2021
The Jobs To Be Done Playbook_cover
The Jobs To Be Done PlaybookJim Kalbach, Michael Tanamachi
2020
The Jobs To Be Done Playbook
The Jobs To Be Done Playbook
Jim Kalbach, Michael Tanamachi
2020
Gambling Advertising_cover
Gambling AdvertisingBarrie Gunter
2019
Gambling Advertising
Gambling Advertising
Barrie Gunter
2019
The Unmanageable Consumer_cover
The Unmanageable ConsumerYiannis Gabriel, Tim Lang, Author
2015
The Unmanageable Consumer
The Unmanageable Consumer
Yiannis Gabriel, Tim Lang, Author
2015
Non-Obvious 2018 Edition_cover
Non-Obvious 2018 EditionRohit Bhargava
Non-Obvious 2018 Edition
Non-Obvious 2018 Edition
Rohit Bhargava
Social Choice and Individual Values_cover
Social Choice and Individual ValuesKenneth J. Arrow
2012
Social Choice and Individual Values
Social Choice and Individual Values
Kenneth J. Arrow
2012
BRAND sense_cover
BRAND senseMartin Lindstrom
2008
BRAND sense
BRAND sense
Martin Lindstrom
2008
Using Semiotics in Marketing_cover
Using Semiotics in MarketingRachel Lawes
2020
Using Semiotics in Marketing
Using Semiotics in Marketing
Rachel Lawes
2020
Design for Wellbeing_cover
Design for WellbeingAnn Petermans, Rebecca Cain
2019
Design for Wellbeing
Design for Wellbeing
Ann Petermans, Rebecca Cain
2019
B2B Customer Experience_cover
B2B Customer ExperiencePaul Hague, Nicholas Hague
2018
B2B Customer Experience
B2B Customer Experience
Paul Hague, Nicholas Hague
2018
Debt's Grip_cover
Debt's GripPamela Foohey
2025
Debt's Grip
Debt's Grip
Pamela Foohey
2025
Sustainable Marketing Planning_cover
Sustainable Marketing PlanningNeil Richardson
2024
Sustainable Marketing Planning
Sustainable Marketing Planning
Neil Richardson
2024
Internet of Things in the Food Industry_cover
Internet of Things in the Food Industry
2024
Internet of Things in the Food Industry
Internet of Things in the Food Industry
2024
Luxury Marketing, Sustainability and Technology_cover
Luxury Marketing, Sustainability and TechnologyPark Thaichon, Sara Quach
2023
Luxury Marketing, Sustainability and Technology
Luxury Marketing, Sustainability and Technology
Park Thaichon, Sara Quach
2023
Greenwashing_cover
GreenwashingAgostino Vollero
2022
Greenwashing
Greenwashing
Agostino Vollero
2022
Quantum Marketing_cover
Quantum MarketingRaja Rajamannar
2021
Quantum Marketing
Quantum Marketing
Raja Rajamannar
2021
The Business of Choice_cover
The Business of ChoiceMatthew Willcox
2020
The Business of Choice
The Business of Choice
Matthew Willcox
2020
Engaged_cover
EngagedAmy Bucher
2020
Engaged
Engaged
Amy Bucher
2020
The Customer of the Future_cover
The Customer of the FutureBlake Morgan
2019
The Customer of the Future
The Customer of the Future
Blake Morgan
2019
Marketing and Mobile Financial Services_cover
Marketing and Mobile Financial ServicesAijaz A. Shaikh, Heikki Karjaluoto
2018
Marketing and Mobile Financial Services
Marketing and Mobile Financial Services
Aijaz A. Shaikh, Heikki Karjaluoto
2018
Consumer Culture Theory_cover
Consumer Culture TheorySamantha N. N. Cross, Cecilia Ruvalcaba, Alladi Venkatesh, Russell W. Belk
2018
Consumer Culture Theory
Consumer Culture Theory
Samantha N. N. Cross, Cecilia Ruvalcaba, Alladi Venkatesh, Russell W. Belk
2018
Predictive Analytics for Marketers_cover
Predictive Analytics for MarketersBarry Leventhal
2018
Predictive Analytics for Marketers
Predictive Analytics for Marketers
Barry Leventhal
2018
Validating Product Ideas_cover
Validating Product IdeasTomer Sharon
2016
Validating Product Ideas
Validating Product Ideas
Tomer Sharon
2016
The Big Data-Driven Business_cover
The Big Data-Driven BusinessRussell Glass, Sean Callahan
2014
The Big Data-Driven Business
The Big Data-Driven Business
Russell Glass, Sean Callahan
2014
Shopper Marketing_cover
Shopper MarketingMarkus Ståhlberg, Ville Maila
2012
Shopper Marketing
Shopper Marketing
Markus Ståhlberg, Ville Maila
2012
Consumer India_cover
Consumer IndiaDheeraj Sinha
2011
Consumer India
Consumer India
Dheeraj Sinha
2011
Mental Models_cover
Mental ModelsIndi Young
2008
Mental Models
Mental Models
Indi Young
2008
Driving Customer Equity_cover
Driving Customer EquityValarie A. Zeithaml, Katherine N Lemon, Roland T Rust
2001
Driving Customer Equity
Driving Customer Equity
Valarie A. Zeithaml, Katherine N Lemon, Roland T Rust
2001
Laddering_cover
LadderingEric V. Holtzclaw
2013
Laddering
Laddering
Eric V. Holtzclaw
2013
The Millionaire Next Door_cover
The Millionaire Next DoorThomas J. Stanley, William D. Danko
2010
The Millionaire Next Door
The Millionaire Next Door
Thomas J. Stanley, William D. Danko
2010
Fostering Sustainable Behavior, Third Edition_cover
Fostering Sustainable Behavior, Third EditionDoug McKenzie-Mohr
2011
Fostering Sustainable Behavior, Third Edition
Fostering Sustainable Behavior, Third Edition
Doug McKenzie-Mohr
2011
The Psychology of Entertainment Media_cover
The Psychology of Entertainment MediaL. J. Shrum
2012
The Psychology of Entertainment Media
The Psychology of Entertainment Media
L. J. Shrum
2012
Using Behavioral Science in Marketing_cover
Using Behavioral Science in MarketingNancy Harhut
2022
Using Behavioral Science in Marketing
Using Behavioral Science in Marketing
Nancy Harhut
2022
The Consumer Insights Handbook_cover
The Consumer Insights HandbookDanielle Sarver Coombs
2021
The Consumer Insights Handbook
The Consumer Insights Handbook
Danielle Sarver Coombs
2021
The Paradox of Choice_cover
The Paradox of ChoiceBarry Schwartz
2009
The Paradox of Choice
The Paradox of Choice
Barry Schwartz
2009
Digital Consumer Behavior_cover
Digital Consumer BehaviorKyle Allison
2025
Digital Consumer Behavior
Digital Consumer Behavior
Kyle Allison
2025
Assemblage_cover
AssemblageEmmanuel Probst
2023
Assemblage
Assemblage
Emmanuel Probst
2023
Get in the Game_cover
Get in the GameJonathan Stringfield
2022
Get in the Game
Get in the Game
Jonathan Stringfield
2022
The Unintended Consequences of Technology_cover
The Unintended Consequences of TechnologyChris Ategeka
2021
The Unintended Consequences of Technology
The Unintended Consequences of Technology
Chris Ategeka
2021
More from Less_cover
More from LessAndrew McAfee
2019
More from Less
More from Less
Andrew McAfee
2019
Sport Consumer Behaviour_cover
Sport Consumer BehaviourKostas Alexandris, Heath McDonald, Daniel C. Funk
2016
Sport Consumer Behaviour
Sport Consumer Behaviour
Kostas Alexandris, Heath McDonald, Daniel C. Funk
2016
Affluenza_cover
AffluenzaJohn de Graaf, David Wann, Thomas H. Naylor
2014
Affluenza
Affluenza
John de Graaf, David Wann, Thomas H. Naylor
2014
The 22 Immutable Laws of Branding_cover
The 22 Immutable Laws of BrandingAl Ries, Laura Ries
2009
The 22 Immutable Laws of Branding
The 22 Immutable Laws of Branding
Al Ries, Laura Ries
2009
Narrative Economics_cover
Narrative EconomicsRobert J. Shiller
2020
Narrative Economics
Narrative Economics
Robert J. Shiller
2020
Marketing for Tourism, Hospitality & Events_cover
Marketing for Tourism, Hospitality & EventsSimon Hudson, Louise Hudson
2023
Marketing for Tourism, Hospitality & Events
Marketing for Tourism, Hospitality & Events
Simon Hudson, Louise Hudson
2023
Experiential Marketing_cover
Experiential MarketingWided Batat
2020
Experiential Marketing
Experiential Marketing
Wided Batat
2020
Big Data in Practice_cover
Big Data in PracticeBernard Marr
2016
Big Data in Practice
Big Data in Practice
Bernard Marr
2016
Hitmakers_cover
HitmakersAna Andjelic
2024
Hitmakers
Hitmakers
Ana Andjelic
2024
Luxury Brand and Art Collaborations_cover
Luxury Brand and Art CollaborationsFederica Carlotto
2024
Luxury Brand and Art Collaborations
Luxury Brand and Art Collaborations
Federica Carlotto
2024
The Hospitality Mentality_cover
The Hospitality MentalityJosh Liebman
2023
The Hospitality Mentality
The Hospitality Mentality
Josh Liebman
2023
Organic Social Media_cover
Organic Social MediaJenny Li Fowler
2023
Organic Social Media
Organic Social Media
Jenny Li Fowler
2023
Consumer Behavior_cover
Consumer BehaviorAyalla Ruvio, Dawn Iacobucci
2023
Consumer Behavior
Consumer Behavior
Ayalla Ruvio, Dawn Iacobucci
2023