Relevance and Text-on-Screen in Audiovisual Translation

The Pragmatics of Creative Subtitling

Ryoko Sasamoto

• Verlag: Routledge
• Jahr: 2024
• ISBN:
  9781003862888
• Auflage: 1
• Thema: Filología
• Thema: Lingüística

This book examines audiovisual translation (AVT) practices that fall outside conventional AVT norms, drawing on work from relevance theory to highlight alternative perspectives and make the case for a multidisciplinary approach to AVT.

The volume focuses on creative subtitling – otherwise known as 'text-on-screen' – through the lens of relevance theory, a cognitively grounded theory of communication. Sasamoto explores the ways in which a relevance theoretic approach can provide an analytical framework for a better understanding of the interaction between 'text-on-screen' and viewers' interpretation processes and, in turn, how media producers, professional or otherwise, use 'text-on-screen' to engage viewers in innovative ways. The volume looks at such forms as telop, creative text use on screen, and forms of user-generated text-on-screen.

The book introduces a new dimension to work on cognative pragmatics and the wider applications of relevance theory in multimodal communication and AVT, making it of interest to scholars in these disciplines.

Inhaltsverzeichnis

• Cover
• Half-Title Page
• Series Page
• Title Page
• Copyright Page
• Dedication
• Table of Contents
• List of Figures
• List of Tables
• Acknowledgements
• 1 Text-on-Screen
• 2 Cognitive-Pragmatic Approaches in Translation Studies
• 3 Creative and Innovative Subtitling: How Viewers Process Creative Pop-up Captions on TV1
• 4 Text-on-Screen and Social Impact: Vigilance and Trust
• 5 An Empirical Approach to AVT: Overview of Eye-Tracking in AVT Research
• 6 An Empirical Approach to AVT: A Case Study: Eye-Tracking, Ageing, and Viewing Behaviour
• 7 Participatory Culture, Social Media, and Text-on-Screen: Sharing Emotions via the Use of Creative Titling
• 8 Conclusion and Future Directions
• Index