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Showing 241 - 300 out of 408 books
Sustainable Marketing and Customer Value_cover
Sustainable Marketing and Customer ValueSubrata Chattopadhyay, Sundeep Singh Sondhi, Arunava Dalal
2022
Sustainable Marketing and Customer Value_cover
Sustainable Marketing and Customer Value
Subrata Chattopadhyay, Sundeep Singh Sondhi, Arunava Dalal
2022
Data Analytics for Business_cover
Data Analytics for BusinessIra J. Haimowitz
2022
Data Analytics for Business_cover
Data Analytics for Business
Ira J. Haimowitz
2022
Marketing Chronicles_cover
Marketing ChroniclesNimish V. Dwivedi
2022
Marketing Chronicles_cover
Marketing Chronicles
Nimish V. Dwivedi
2022
Consumer Ethnocentrism, Country of Origin and Marketing_cover
Consumer Ethnocentrism, Country of Origin and MarketingPawe? Bry?a, Tomasz Doma?ski
2022
Consumer Ethnocentrism, Country of Origin and Marketing_cover
Consumer Ethnocentrism, Country of Origin and Marketing
Pawe? Bry?a, Tomasz Doma?ski
2022
Measurement in Marketing_cover
Measurement in MarketingHans Baumgartner, Bert Weijters
2022
Measurement in Marketing_cover
Measurement in Marketing
Hans Baumgartner, Bert Weijters
2022
Behavioural Research for Marketing_cover
Behavioural Research for MarketingJulian Adams
2022
Behavioural Research for Marketing_cover
Behavioural Research for Marketing
Julian Adams
2022
Storytelling and Market Research_cover
Storytelling and Market ResearchC. Frederic John
2021
Storytelling and Market Research_cover
Storytelling and Market Research
C. Frederic John
2021
Marketing Analytics_cover
Marketing AnalyticsJosé Marcos Carvalho de Mesquita, Erik Kostelijk
2021
Marketing Analytics_cover
Marketing Analytics
José Marcos Carvalho de Mesquita, Erik Kostelijk
2021
Corporate Brand Design_cover
Corporate Brand DesignMohammad Mahdi Foroudi, Pantea Foroudi
2021
Corporate Brand Design_cover
Corporate Brand Design
Mohammad Mahdi Foroudi, Pantea Foroudi
2021
Brand Metrics_cover
Brand MetricsJacek Kall
2021
Brand Metrics_cover
Brand Metrics
Jacek Kall
2021
Creativity and Marketing_cover
Creativity and MarketingEleonora Pantano
2021
Creativity and Marketing_cover
Creativity and Marketing
Eleonora Pantano
2021
New Consumer Culture in China_cover
New Consumer Culture in ChinaXi Liu
2021
New Consumer Culture in China_cover
New Consumer Culture in China
Xi Liu
2021
Developing Digital Marketing_cover
Developing Digital MarketingPark Thaichon, Vanessa Ratten
2021
Developing Digital Marketing_cover
Developing Digital Marketing
Park Thaichon, Vanessa Ratten
2021
Stakeholder Involvement in Social Marketing_cover
Stakeholder Involvement in Social MarketingKathy Knox, Krzysztof Kubacki, Sharyn Rundle-Thiele
2020
Stakeholder Involvement in Social Marketing_cover
Stakeholder Involvement in Social Marketing
Kathy Knox, Krzysztof Kubacki, Sharyn Rundle-Thiele
2020
The Routledge Companion to Strategic Marketing_cover
The Routledge Companion to Strategic MarketingBodo B. Schlegelmilch, Russell S. Winer
2020
The Routledge Companion to Strategic Marketing_cover
The Routledge Companion to Strategic Marketing
Bodo B. Schlegelmilch, Russell S. Winer
2020
Retail Futures_cover
Retail FuturesEleonora Pantano
2020
Retail Futures_cover
Retail Futures
Eleonora Pantano
2020
Tourism's New Markets_cover
Tourism's New MarketsPhilip Pearce, Antónia Correia
2020
Tourism's New Markets_cover
Tourism's New Markets
Philip Pearce, Antónia Correia
2020
Continuing to Broaden the Marketing Concept_cover
Continuing to Broaden the Marketing ConceptDawn Iacobucci
2020
Continuing to Broaden the Marketing Concept_cover
Continuing to Broaden the Marketing Concept
Dawn Iacobucci
2020
Data Construction and Data Analysis for Survey Research_cover
Data Construction and Data Analysis for Survey ResearchRaymond Kent
2020
Data Construction and Data Analysis for Survey Research_cover
Data Construction and Data Analysis for Survey Research
Raymond Kent
2020
Adolescents, Family and Consumer Behaviour_cover
Adolescents, Family and Consumer BehaviourHarleen Kaur, Chandan Deep Singh
2019
Adolescents, Family and Consumer Behaviour_cover
Adolescents, Family and Consumer Behaviour
Harleen Kaur, Chandan Deep Singh
2019
Qualitative Research in Marketing and Management_cover
Qualitative Research in Marketing and ManagementChris Hackley
2019
Qualitative Research in Marketing and Management_cover
Qualitative Research in Marketing and Management
Chris Hackley
2019
Contemporary Issues in Branding_cover
Contemporary Issues in Branding
2019
Contemporary Issues in Branding_cover
Contemporary Issues in Branding
2019
Value in Marketing_cover
Value in MarketingMarin A. Marinov
2019
Value in Marketing_cover
Value in Marketing
Marin A. Marinov
2019
Consumer Culture Theory_cover
Consumer Culture TheoryDomen Bajde, Dannie Kjeldgaard, Russell W. Belk
2019
Consumer Culture Theory_cover
Consumer Culture Theory
Domen Bajde, Dannie Kjeldgaard, Russell W. Belk
2019
Quantitative Research Methods in Consumer Psychology_cover
Quantitative Research Methods in Consumer PsychologyPaul Hackett
2018
Quantitative Research Methods in Consumer Psychology_cover
Quantitative Research Methods in Consumer Psychology
Paul Hackett
2018
Taste, Consumption and Markets_cover
Taste, Consumption and MarketsZeynep Arsel, Jonathan Bean
2018
Taste, Consumption and Markets_cover
Taste, Consumption and Markets
Zeynep Arsel, Jonathan Bean
2018
Win/Loss Analysis_cover
Win/Loss AnalysisEllen Naylor
2018
Win/Loss Analysis_cover
Win/Loss Analysis
Ellen Naylor
2018
Marketing Manipulation_cover
Marketing ManipulationMichael Kamins
2018
Marketing Manipulation_cover
Marketing Manipulation
Michael Kamins
2018
Qualitative Methodologies in Organization Studies_cover
Qualitative Methodologies in Organization StudiesMalgorzata Ciesielska, Dariusz Jemielniak
2017
Qualitative Methodologies in Organization Studies_cover
Qualitative Methodologies in Organization Studies
Malgorzata Ciesielska, Dariusz Jemielniak
2017
Young Consumer Behaviour_cover
Young Consumer Behaviour
2017
Young Consumer Behaviour_cover
Young Consumer Behaviour
2017
Marketing Research_cover
Marketing ResearchBonita Kolb
2017
Marketing Research_cover
Marketing Research
Bonita Kolb
2017
Qualitative Consumer Research_cover
Qualitative Consumer ResearchRussell W. Belk
2017
Qualitative Consumer Research_cover
Qualitative Consumer Research
Russell W. Belk
2017
Capture the Mindshare and the Market Share Will Follow_cover
Capture the Mindshare and the Market Share Will FollowL. Gill
2017
Capture the Mindshare and the Market Share Will Follow_cover
Capture the Mindshare and the Market Share Will Follow
L. Gill
2017
Marketing Above the Noise_cover
Marketing Above the NoiseLinda J. Popky
2016
Marketing Above the Noise_cover
Marketing Above the Noise
Linda J. Popky
2016
Alternative Market Research Methods_cover
Alternative Market Research MethodsAlison Lawson
2016
Alternative Market Research Methods_cover
Alternative Market Research Methods
Alison Lawson
2016
Driving Demand_cover
Driving DemandCarlos Hidalgo
2015
Driving Demand_cover
Driving Demand
Carlos Hidalgo
2015
International Marketing in the Fast Changing World_cover
International Marketing in the Fast Changing WorldShaoming Zou, Bodo B. Schlegelmilch, Barbara Stottinger
2015
International Marketing in the Fast Changing World_cover
International Marketing in the Fast Changing World
Shaoming Zou, Bodo B. Schlegelmilch, Barbara Stottinger
2015
The Routledge Companion to Consumer Behavior Analysis_cover
The Routledge Companion to Consumer Behavior AnalysisGordon Foxall
2015
The Routledge Companion to Consumer Behavior Analysis_cover
The Routledge Companion to Consumer Behavior Analysis
Gordon Foxall
2015
Consumer Behaviour and Economic Growth in the Modern Economy_cover
Consumer Behaviour and Economic Growth in the Modern Economy
2014
Consumer Behaviour and Economic Growth in the Modern Economy_cover
Consumer Behaviour and Economic Growth in the Modern Economy
2014
Consumer Profiles_cover
Consumer ProfilesBarrie Gunter, Adrian Furnham
2014
Consumer Profiles_cover
Consumer Profiles
Barrie Gunter, Adrian Furnham
2014
Consumer Behaviour_cover
Consumer BehaviourGordon Foxall
2014
Consumer Behaviour_cover
Consumer Behaviour
Gordon Foxall
2014
Targeted_cover
TargetedMike Smith
2014
Targeted_cover
Targeted
Mike Smith
2014
The Handbook of Mobile Market Research_cover
The Handbook of Mobile Market ResearchRay Poynter, Navin Williams, Sue York
2014
The Handbook of Mobile Market Research_cover
The Handbook of Mobile Market Research
Ray Poynter, Navin Williams, Sue York
2014
Understanding Markets and Strategy_cover
Understanding Markets and StrategyMalcolm Morley
2014
Understanding Markets and Strategy_cover
Understanding Markets and Strategy
Malcolm Morley
2014
Why Marketing to Women Doesn't Work_cover
Why Marketing to Women Doesn't WorkJ. Darroch
2014
Why Marketing to Women Doesn't Work_cover
Why Marketing to Women Doesn't Work
J. Darroch
2014
Social Media, Sociality, and Survey Research_cover
Social Media, Sociality, and Survey ResearchCraig A. Hill, Elizabeth Dean, Joe Murphy
2013
Social Media, Sociality, and Survey Research_cover
Social Media, Sociality, and Survey Research
Craig A. Hill, Elizabeth Dean, Joe Murphy
2013
Global Advertising, Attitudes, and Audiences_cover
Global Advertising, Attitudes, and AudiencesTony Wilson
2013
Global Advertising, Attitudes, and Audiences_cover
Global Advertising, Attitudes, and Audiences
Tony Wilson
2013
Marketing Database Analytics_cover
Marketing Database AnalyticsAndrew D. Banasiewicz
2013
Marketing Database Analytics_cover
Marketing Database Analytics
Andrew D. Banasiewicz
2013
White Papers For Dummies_cover
White Papers For DummiesGordon Graham
2013
White Papers For Dummies_cover
White Papers For Dummies
Gordon Graham
2013
Pricing: Segmentation and Analytics_cover
Pricing: Segmentation and AnalyticsTudor Bodea
2012
Pricing: Segmentation and Analytics_cover
Pricing: Segmentation and Analytics
Tudor Bodea
2012
Leading Edge Marketing Research_cover
Leading Edge Marketing Research
2011
Leading Edge Marketing Research_cover
Leading Edge Marketing Research
2011
All Customers Are Irrational_cover
All Customers Are IrrationalWilliam J. CUSICK
2009
All Customers Are Irrational_cover
All Customers Are Irrational
William J. CUSICK
2009
Review of Marketing Research_cover
Review of Marketing Research
2008
Review of Marketing Research_cover
Review of Marketing Research
2008
Researching Customer Satisfaction and Loyalty_cover
Researching Customer Satisfaction and LoyaltyPaul Szwarc
2005
Researching Customer Satisfaction and Loyalty_cover
Researching Customer Satisfaction and Loyalty
Paul Szwarc
2005
Doing Research Projects in Marketing, Management and Consumer Research_cover
Doing Research Projects in Marketing, Management and Consumer ResearchChris Hackley
2003
Doing Research Projects in Marketing, Management and Consumer Research_cover
Doing Research Projects in Marketing, Management and Consumer Research
Chris Hackley
2003
Sexuality in Marketing and Consumption_cover
Sexuality in Marketing and ConsumptionAthanasia Daskalopoulou, Daniela Pirani, Jacob Ostberg
2024
Sexuality in Marketing and Consumption_cover
Sexuality in Marketing and Consumption
Athanasia Daskalopoulou, Daniela Pirani, Jacob Ostberg
2024
The Principles of Islamic Marketing_cover
The Principles of Islamic MarketingBaker Ahmad Alserhan
2017
The Principles of Islamic Marketing_cover
The Principles of Islamic Marketing
Baker Ahmad Alserhan
2017
Summary: A New Brand World_cover
Summary: A New Brand WorldBusinessNews Publishing
2016
Summary: A New Brand World_cover
Summary: A New Brand World
BusinessNews Publishing
2016
Generations and Work_cover
Generations and WorkE. Bolland, C. Lopez, Kenneth A. Loparo
2014
Generations and Work_cover
Generations and Work
E. Bolland, C. Lopez, Kenneth A. Loparo
2014
Hello, My Name Is Awesome_cover
Hello, My Name Is AwesomeAlexandra Watkins
2014
Hello, My Name Is Awesome_cover
Hello, My Name Is Awesome
Alexandra Watkins
2014