Advertising

Public Relations Writing Worktext

Joseph M. Zappala

2010

How To Write A Single-Minded Proposition_cover

How To Write A Single-Minded PropositionHoward Ibach

How To Write A Single-Minded Proposition

Howard Ibach

2018

Planning and Managing Public Relations Campaigns_cover

Planning and Managing Public Relations CampaignsAnne Gregory

Planning and Managing Public Relations Campaigns

Anne Gregory

2015

Advertising Media Workbook and Sourcebook_cover

Advertising Media Workbook and SourcebookLarry Kelley, Kim Sheehan, Donald W. Jugenheimer

Advertising Media Workbook and Sourcebook

Larry Kelley, Kim Sheehan, Donald W. Jugenheimer

2015

Managing Corporate Social Responsibility_cover

Managing Corporate Social ResponsibilityW. Timothy Coombs, Sherry J. Holladay

2011

Managing Corporate Social Responsibility

W. Timothy Coombs, Sherry J. Holladay

2011

Basics Advertising 02: Art Direction_cover

Basics Advertising 02: Art DirectionNik Mahon

Basics Advertising 02: Art Direction

Nik Mahon

2010

#ShareNatalie T. Wood, Caroline K. Muñoz

2017

#Share

Natalie T. Wood, Caroline K. Muñoz

2017

Gender and American PoliticsSue Tolleson-Rinehart, Jyl J Josephson

2016

Gender and American Politics

Sue Tolleson-Rinehart, Jyl J Josephson

2016

This Note's For YouDavid Allan

Pick MeNancy Vonk, Janet Kestin

This Note's For You

David Allan

2015

The Experience EffectJim Joseph

Pick Me

Nancy Vonk, Janet Kestin

2010

The Do-It-Yourself LobotomyTom Monahan

The Experience Effect

Jim Joseph

2010

2002

The Do-It-Yourself Lobotomy

Tom Monahan

2002

DecodedPhil Barden

The Adweek Copywriting HandbookJoseph Sugarman

Decoded

Phil Barden

2022

2012

The Adweek Copywriting Handbook

Joseph Sugarman

2012

Crossover CreativityDave Trott

Advertising Headlines That Make You RichDavid Garfinkel

Crossover Creativity

Dave Trott

2023

Advertising Headlines That Make You Rich_cover

Advertising Headlines That Make You Rich

David Garfinkel

2018

The Branded MindErik Du Plessis

2011

The Branded Mind

Erik Du Plessis

2011

Advanced Introduction to Advertising_cover

Advanced Introduction to AdvertisingPatrick De Pelsmacker

Advanced Introduction to Advertising

Patrick De Pelsmacker

2022

Social Media StormsPernille Rydén, Muhammad Ismail Hossain, Efthymia Kottika, Vatroslav Škare

2021

Social Media Storms

Pernille Rydén, Muhammad Ismail Hossain, Efthymia Kottika, Vatroslav Škare

2021

Public Relations, Branding and Authenticity_cover

Public Relations, Branding and AuthenticitySian Rees

2020

Public Relations, Branding and Authenticity

Sian Rees

2020

Export & ExpandRupert Sutton

Writing Copy For DummiesJonathan Kranz

Export & Expand

Rupert Sutton

2018

2011

Writing Copy For Dummies

Jonathan Kranz

2011

Write Great AdsErica Levy Klein

1990

Write Great Ads

Erica Levy Klein

1990

Ultimate Guide to Facebook Advertising_cover

Ultimate Guide to Facebook AdvertisingPerry Marshall, Keith Krance, Thomas Meloche

2017

Ultimate Guide to Facebook Advertising

Perry Marshall, Keith Krance, Thomas Meloche

2017

Influencer Marketing StrategyGordon Glenister

Influencer Marketing Strategy

Gordon Glenister

2024

Podcasting For DummiesTee Morris, Chuck Tomasi

No B.S. Direct MarketingDan S. Kennedy, Marty Fort, Darcy Juarez

Podcasting For Dummies

Tee Morris, Chuck Tomasi

2024

Strategic WritingAngie Hendershot, Lisa Loewen, Charles Marsh, David W. Guth, Bonnie Poovey Short

No B.S. Direct Marketing

Dan S. Kennedy, Marty Fort, Darcy Juarez

2024

Brand PsychologyLaura Busche

Strategic Writing

Angie Hendershot, Lisa Loewen, Charles Marsh, David W. Guth, Bonnie Poovey Short

2024

Brand StorytellingMiri Rodriguez

Brand Psychology

Laura Busche

2023

Ultimate Guide to Instagram for BusinessKim Walsh Phillips

Brand Storytelling

Miri Rodriguez

2023

Ultimate Guide to Instagram for Business_cover

Ultimate Guide to Instagram for Business

Kim Walsh Phillips

2023

Strategic Integrated Marketing Communications_cover

Strategic Integrated Marketing CommunicationsLarry Percy

Strategic Integrated Marketing Communications

Larry Percy

2023

The Anti-Capitalist Book of Fashion_cover

The Anti-Capitalist Book of FashionTansy E. Hoskins

The Anti-Capitalist Book of Fashion

Tansy E. Hoskins

2022

Make Your Brand MatterSteven G. Soechtig

Rethink the Business of CreativityIan Grais

Make Your Brand Matter

Steven G. Soechtig

2022

Rethink the Business of Creativity_cover

2020

Rethink the Business of Creativity

Ian Grais

2020

Dim Sum StrategyPeter Wilken

2019

Dim Sum Strategy

Peter Wilken

2019

Creative VisualizationAndrew Wiehl

The Art of HustlingDJ Sbu

Creative Visualization

Andrew Wiehl

2018

KasiNomic RevolutionGG Alcock

The Art of Hustling

DJ Sbu

2018

Strategic Marketing for High Technology ProductsThomas Fotiadis

KasiNomic Revolution

GG Alcock

2018

Strategic Marketing for High Technology Products_cover

Strategic Marketing for High Technology Products

Thomas Fotiadis

2018

Starting Your Career as an Interior Designer_cover

Starting Your Career as an Interior DesignerRobert K. Hale, Thomas L. Williams

2016

Starting Your Career as an Interior Designer

Robert K. Hale, Thomas L. Williams

2016

Summary: Marketing WarfareBusinessNews Publishing

2016

Summary: Marketing Warfare

BusinessNews Publishing

2016

The Routledge Handbook of Critical Public Relations_cover

The Routledge Handbook of Critical Public RelationsJacquie L'Etang, David McKie, Nancy Snow, Jordi Xifra

The Routledge Handbook of Critical Public Relations

Jacquie L'Etang, David McKie, Nancy Snow, Jordi Xifra

2015

Understanding Social MediaDamian Ryan

Understanding Social Media

Damian Ryan

2015

Analyzing Music in AdvertisingNicolai Graakjaer

2014

Analyzing Music in Advertising

Nicolai Graakjaer

2014

Summary: The Fall of Advertising and the Rise of PR_cover

Summary: The Fall of Advertising and the Rise of PRBusinessNews Publishing

2014

Summary: The Fall of Advertising and the Rise of PR

BusinessNews Publishing

2014

Strategic Planning for Public Relations_cover

Strategic Planning for Public RelationsTricia Hansen-Horn, Adam E. Horn

2013

Strategic Planning for Public Relations

Tricia Hansen-Horn, Adam E. Horn

2013

The Fall of Advertising and the Rise of PR_cover

The Fall of Advertising and the Rise of PRAl Ries, Laura Ries

2009

The Fall of Advertising and the Rise of PR

Al Ries, Laura Ries

2009

Breaking Up AmericaJoseph Turow

2007

Breaking Up America

Joseph Turow

2007

The Quickest Copywriting Crash Course : Learn to Write Effective Copy in Minutes!_cover

The Quickest Copywriting Crash Course : Learn to Write Effective Copy in Minutes!John Bester

The Quickest Copywriting Crash Course : Learn to Write Effective Copy in Minutes!

John Bester

A Technique for Producing IdeasJames Webb Young

A Technique for Producing Ideas

James Webb Young

Content and CopywritingMargo Berman

The Covert CodeAnna Covert

Content and Copywriting

Margo Berman

2024

Creative Advertising Concept and CopyGeorgia-Zozeta Miliopoulou

The Covert Code

Anna Covert

2024

Creative Advertising Concept and Copy_cover

Creative Advertising Concept and Copy

Georgia-Zozeta Miliopoulou

2024

Women's Work in Public RelationsElizabeth Bridgen, Sarah Williams

Women's Work in Public Relations

Elizabeth Bridgen, Sarah Williams

2024

Brand Positioning With PowerRobert S. Gordon

Brand Positioning With Power

Robert S. Gordon

2023

A Profile of the United States Toy IndustryChristopher Byrne

A Profile of the United States Toy Industry

Christopher Byrne

2023

BadvertisingAndrew Simms, Leo Murray

Brands and BrandingAshita Aggarwal, Suraj Commuri

Badvertising

Andrew Simms, Leo Murray

2023