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Boosting a New West_cover
Boosting a New West
John C. Putman
2021
Women's Work in Public Relations_cover
Women's Work in Public Relations
Elizabeth Bridgen, Sarah Williams
2024
Creative Advertising Concept and Copy_cover
Creative Advertising Concept and Copy
Georgia-Zozeta Miliopoulou
2024
Strategic Writing_cover
Strategic Writing
Angie Hendershot, Lisa Loewen, Charles Marsh, David W. Guth, Bonnie Poovey Short
2024
Sustainable Advertising_cover
Sustainable Advertising
Matt Bourn, Sebastian Munden
2024
Strategic Social Media_cover
Strategic Social Media
L. Meghan Mahoney, Tang Tang
2024
The Cult of Beauty_cover
The Cult of Beauty
Jaishri Jethwaney
2024
Ego Flip_cover
Ego Flip
James Woodcock
2024
Advertising Revolutionary_cover
Advertising Revolutionary
Jason P. Chambers
2024
Building Better Brands_cover
Building Better Brands
Elton Mayfield
2024
When One Plus One Is Greater Than Two_cover
When One Plus One Is Greater Than Two
Tati Oliva
2021
Winning With Strategic Marketing_cover
Winning With Strategic Marketing
David Altounian, Mike Cronin
2023
The Brave Code_cover
The Brave Code
Musa Kalenga
2023
Crystallizing Public Opinion_cover
Crystallizing Public Opinion
Edward L. Bernays
A Profile of the United States Toy Industry_cover
A Profile of the United States Toy Industry
Christopher Byrne
2023
Brand Positioning With Power_cover
Brand Positioning With Power
Robert S. Gordon
2023
Stand Out!_cover
Stand Out!
Rae A. Stonehouse
2023
Search Marketing_cover
Search Marketing
Kelly Cutler
2023
Integrated Advertising, Promotion, and Marketing_cover
Integrated Advertising, Promotion, and Marketing
Anubhav Mishra, Tata Sai Vijay
2023
Brand Psychology_cover
Brand Psychology
Laura Busche
2023
Badvertising_cover
Badvertising
Andrew Simms, Leo Murray
2023
Brands and Branding_cover
Brands and Branding
Ashita Aggarwal, Suraj Commuri
2023
Beautiful PR_cover
Beautiful PR
Sophie Attwood
2023
Global Marketing and Advertising_cover
Global Marketing and Advertising
Marieke de Mooij
2021
Advertising and Promotion_cover
Advertising and Promotion
Chris Hackley, Rungpaka Amy Hackley
2021
Brand Strategy in Three Steps_cover
Brand Strategy in Three Steps
Jay Mandel
2023
Cashvertising Online_cover
Cashvertising Online
Drew Eric Whitman
2023
Brand Storytelling_cover
Brand Storytelling
Miri Rodriguez
2020
Dynamics of International Advertising_cover
Dynamics of International Advertising
Barbara Mueller
2017
Strategic Planning for Public Relations_cover
Strategic Planning for Public Relations
Tricia Hansen-Horn, Adam E. Horn
2013
Shaping International Public Opinion_cover
Shaping International Public Opinion
Alice Kendrick, Jami A. Fullerton
2017
Advertising Account Planning_cover
Advertising Account Planning
Sarah Turnbull, Larry Kelley, Donald Jugenheimer
2023