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Contemporary Consumption Rituals_cover
Contemporary Consumption Rituals
2004
Contemporary Consumption Rituals_cover
Contemporary Consumption Rituals
2004
Diversity in Advertising_cover
Diversity in AdvertisingJerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt
2004
Diversity in Advertising_cover
Diversity in Advertising
Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt
2004
The Influentials_cover
The InfluentialsEdward Keller, Jonathan Berry
2003
The Influentials_cover
The Influentials
Edward Keller, Jonathan Berry
2003
Driving Customer Equity_cover
Driving Customer EquityValarie A. Zeithaml, Katherine N Lemon, Roland T Rust
2001
Driving Customer Equity_cover
Driving Customer Equity
Valarie A. Zeithaml, Katherine N Lemon, Roland T Rust
2001
Luxury and Fashion Marketing_cover
Luxury and Fashion MarketingSatyendra Singh
2020
Luxury and Fashion Marketing_cover
Luxury and Fashion Marketing
Satyendra Singh
2020
Fashion Marketing_cover
Fashion Marketing
2024
Fashion Marketing_cover
Fashion Marketing
2024
Marketing 6.0_cover
Marketing 6.0Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2023
Marketing 6.0_cover
Marketing 6.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2023
Contemporary Issues in Marketing and Consumer Behaviour_cover
Contemporary Issues in Marketing and Consumer BehaviourElizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis, Rachel Ashman
2023
Contemporary Issues in Marketing and Consumer Behaviour_cover
Contemporary Issues in Marketing and Consumer Behaviour
Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis, Rachel Ashman
2023
Social Media Analytics in Predicting Consumer Behavior_cover
Social Media Analytics in Predicting Consumer BehaviorSelay Ilgaz Sumer, Nurettin Parilti
2023
Social Media Analytics in Predicting Consumer Behavior_cover
Social Media Analytics in Predicting Consumer Behavior
Selay Ilgaz Sumer, Nurettin Parilti
2023
Consumer Psychology_cover
Consumer PsychologyHazel Huang
2023
Consumer Psychology_cover
Consumer Psychology
Hazel Huang
2023
Corporate Social Responsibility and Marketing Ethics_cover
Corporate Social Responsibility and Marketing EthicsHonorata Howaniec
2023
Corporate Social Responsibility and Marketing Ethics_cover
Corporate Social Responsibility and Marketing Ethics
Honorata Howaniec
2023
The Routledge Handbook of Digital Consumption_cover
The Routledge Handbook of Digital ConsumptionRosa Llamas, Russell Belk
2022
The Routledge Handbook of Digital Consumption_cover
The Routledge Handbook of Digital Consumption
Rosa Llamas, Russell Belk
2022
Future-Ready Retail_cover
Future-Ready RetailIbrahim Ibrahim
2022
Future-Ready Retail_cover
Future-Ready Retail
Ibrahim Ibrahim
2022
The Art of Excellent Products_cover
The Art of Excellent ProductsRiccardo Illy
2022
The Art of Excellent Products_cover
The Art of Excellent Products
Riccardo Illy
2022
Social and Sustainability Marketing_cover
Social and Sustainability MarketingJishnu Bhattacharyya, Manoj Kumar Dash, Chandana Hewege, M.S. Balaji, Weng Marc Lim
2021
Social and Sustainability Marketing_cover
Social and Sustainability Marketing
Jishnu Bhattacharyya, Manoj Kumar Dash, Chandana Hewege, M.S. Balaji, Weng Marc Lim
2021
Intercultural Marketing_cover
Intercultural MarketingIvana Beveridge
2020
Intercultural Marketing_cover
Intercultural Marketing
Ivana Beveridge
2020
Exploring Degrowth_cover
Exploring DegrowthVincent Liegey, Anitra Nelson
2020
Exploring Degrowth_cover
Exploring Degrowth
Vincent Liegey, Anitra Nelson
2020
Brands on a Mission_cover
Brands on a MissionMyriam Sidibe
2020
Brands on a Mission_cover
Brands on a Mission
Myriam Sidibe
2020
Food Waste Management_cover
Food Waste ManagementElina Närvänen, Nina Mesiranta, Malla Mattila, Anna Heikkinen
2019
Food Waste Management_cover
Food Waste Management
Elina Närvänen, Nina Mesiranta, Malla Mattila, Anna Heikkinen
2019
Consumer Behaviour and Analytics_cover
Consumer Behaviour and AnalyticsAndrew Smith
2019
Consumer Behaviour and Analytics_cover
Consumer Behaviour and Analytics
Andrew Smith
2019
Fashion Supply Chain and Logistics Management_cover
Fashion Supply Chain and Logistics ManagementYi Wang
2018
Fashion Supply Chain and Logistics Management_cover
Fashion Supply Chain and Logistics Management
Yi Wang
2018
The Gen Z Frequency_cover
The Gen Z FrequencyGregg L. Witt, Derek E. Baird
2018
The Gen Z Frequency_cover
The Gen Z Frequency
Gregg L. Witt, Derek E. Baird
2018
Social Marketing_cover
Social Marketing
2018
Social Marketing_cover
Social Marketing
2018
The Romantic Ethic and the Spirit of Modern Consumerism_cover
The Romantic Ethic and the Spirit of Modern ConsumerismColin Campbell
2018
The Romantic Ethic and the Spirit of Modern Consumerism_cover
The Romantic Ethic and the Spirit of Modern Consumerism
Colin Campbell
2018
The Routledge Companion to Consumer Behavior_cover
The Routledge Companion to Consumer BehaviorMichael R. Solomon, Tina M. Lowrey
2017
The Routledge Companion to Consumer Behavior_cover
The Routledge Companion to Consumer Behavior
Michael R. Solomon, Tina M. Lowrey
2017
Advances in Luxury Brand Management_cover
Advances in Luxury Brand ManagementJean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell
2017
Advances in Luxury Brand Management_cover
Advances in Luxury Brand Management
Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell
2017
Routledge International Handbook of Consumer Psychology_cover
Routledge International Handbook of Consumer PsychologyCathrine V. Jansson-Boyd, Magdalena J. Zawisza
2016
Routledge International Handbook of Consumer Psychology_cover
Routledge International Handbook of Consumer Psychology
Cathrine V. Jansson-Boyd, Magdalena J. Zawisza
2016
Shopper Marketing_cover
Shopper MarketingPaul Barnett
2016
Shopper Marketing_cover
Shopper Marketing
Paul Barnett
2016
Summary: Building Strong Brands_cover
Summary: Building Strong BrandsBusinessNews Publishing
2016
Summary: Building Strong Brands_cover
Summary: Building Strong Brands
BusinessNews Publishing
2016
Consumer Psychology in a Social Media World_cover
Consumer Psychology in a Social Media World
2015
Consumer Psychology in a Social Media World_cover
Consumer Psychology in a Social Media World
2015
Customer Analytics For Dummies_cover
Customer Analytics For DummiesJeff Sauro
2015
Customer Analytics For Dummies_cover
Customer Analytics For Dummies
Jeff Sauro
2015
Brand Equity & Advertising_cover
Brand Equity & AdvertisingDavid A. Aaker, Alexander L. Biel
2013
Brand Equity & Advertising_cover
Brand Equity & Advertising
David A. Aaker, Alexander L. Biel
2013
The Psychology of Consumer Behavior_cover
The Psychology of Consumer BehaviorBrian Mullen, Craig Johnson
2013
The Psychology of Consumer Behavior_cover
The Psychology of Consumer Behavior
Brian Mullen, Craig Johnson
2013
Social Choice and Individual Values_cover
Social Choice and Individual ValuesKenneth J. Arrow
2012
Social Choice and Individual Values_cover
Social Choice and Individual Values
Kenneth J. Arrow
2012
Online Consumer Behavior_cover
Online Consumer BehaviorAngeline Close Scheinbaum
2012
Online Consumer Behavior_cover
Online Consumer Behavior
Angeline Close Scheinbaum
2012
Gender, Culture, and Consumer Behavior_cover
Gender, Culture, and Consumer Behavior
2012
Gender, Culture, and Consumer Behavior_cover
Gender, Culture, and Consumer Behavior
2012
Visual Marketing_cover
Visual Marketing
2007
Visual Marketing_cover
Visual Marketing
2007
Online Consumer Psychology_cover
Online Consumer PsychologyCurtis P. Haugtvedt, Karen A. Machleit, Richard Yalch
2005
Online Consumer Psychology_cover
Online Consumer Psychology
Curtis P. Haugtvedt, Karen A. Machleit, Richard Yalch
2005
Data-Driven Personalization_cover
Data-Driven PersonalizationZontee Hou
2024
Data-Driven Personalization_cover
Data-Driven Personalization
Zontee Hou
2024
Digital Influence on Consumer Habits_cover
Digital Influence on Consumer Habits
2024
Digital Influence on Consumer Habits_cover
Digital Influence on Consumer Habits
2024
Shopping Centre Marketing_cover
Shopping Centre MarketingPiotr Krowicki, Grzegorz Maciejewski
2024
Shopping Centre Marketing_cover
Shopping Centre Marketing
Piotr Krowicki, Grzegorz Maciejewski
2024
Consumer Behaviour and Analytics_cover
Consumer Behaviour and AnalyticsAndrew Smith
2023
Consumer Behaviour and Analytics_cover
Consumer Behaviour and Analytics
Andrew Smith
2023
Digital Consumer Management_cover
Digital Consumer ManagementEmmanuel Mogaji
2023
Digital Consumer Management_cover
Digital Consumer Management
Emmanuel Mogaji
2023
Country-of-Origin Effect in International Business_cover
Country-of-Origin Effect in International BusinessAnna Grudecka, Marzanna K. Witek-Hajduk
2023
Country-of-Origin Effect in International Business_cover
Country-of-Origin Effect in International Business
Anna Grudecka, Marzanna K. Witek-Hajduk
2023
Crafting the Sale_cover
Crafting the SaleMichael Tuso
2023
Crafting the Sale_cover
Crafting the Sale
Michael Tuso
2023
Social Brand Management in a Post Covid-19 Era_cover
Social Brand Management in a Post Covid-19 EraPatrícia Dias, Alexandre Duarte
2023
Social Brand Management in a Post Covid-19 Era_cover
Social Brand Management in a Post Covid-19 Era
Patrícia Dias, Alexandre Duarte
2023
Luxury Marketing, Sustainability and Technology_cover
Luxury Marketing, Sustainability and TechnologyPark Thaichon, Sara Quach
2023
Luxury Marketing, Sustainability and Technology_cover
Luxury Marketing, Sustainability and Technology
Park Thaichon, Sara Quach
2023
Ethnic Hospitality Marketing_cover
Ethnic Hospitality MarketingElena Chatzopoulou
2023
Ethnic Hospitality Marketing_cover
Ethnic Hospitality Marketing
Elena Chatzopoulou
2023
Religion and Consumer Behaviour_cover
Religion and Consumer BehaviourGaurav Gupta, Mandakini Paruthi, Shivinder Nijjer
2023
Religion and Consumer Behaviour_cover
Religion and Consumer Behaviour
Gaurav Gupta, Mandakini Paruthi, Shivinder Nijjer
2023
Customer Experience Analytics_cover
Customer Experience AnalyticsAkin Arikan
2023
Customer Experience Analytics_cover
Customer Experience Analytics
Akin Arikan
2023
Consumer Ethnocentrism, Country of Origin and Marketing_cover
Consumer Ethnocentrism, Country of Origin and MarketingPawe? Bry?a, Tomasz Doma?ski
2022
Consumer Ethnocentrism, Country of Origin and Marketing_cover
Consumer Ethnocentrism, Country of Origin and Marketing
Pawe? Bry?a, Tomasz Doma?ski
2022
100 Effective Techniques of Social Influence_cover
100 Effective Techniques of Social InfluenceDariusz Dolinski, Tomasz Grzyb
2022
100 Effective Techniques of Social Influence_cover
100 Effective Techniques of Social Influence
Dariusz Dolinski, Tomasz Grzyb
2022
Greenwashing_cover
GreenwashingAgostino Vollero
2022
Greenwashing_cover
Greenwashing
Agostino Vollero
2022
The Inner Building Blocks_cover
The Inner Building BlocksAbhishek Rai
2022
The Inner Building Blocks_cover
The Inner Building Blocks
Abhishek Rai
2022
Hyperconsumption_cover
HyperconsumptionGerard Hastings
2022
Hyperconsumption_cover
Hyperconsumption
Gerard Hastings
2022
Influencing Shopper Decisions_cover
Influencing Shopper DecisionsRebecca Brooks, Devora Rogers
2022
Influencing Shopper Decisions_cover
Influencing Shopper Decisions
Rebecca Brooks, Devora Rogers
2022
Shift_cover
ShiftRichard Lees, Azlan Raj
2022
Shift_cover
Shift
Richard Lees, Azlan Raj
2022
How We Eat_cover
How We EatPaco Underhill
2022
How We Eat_cover
How We Eat
Paco Underhill
2022
Marketing Analytics_cover
Marketing AnalyticsJosé Marcos Carvalho de Mesquita, Erik Kostelijk
2021
Marketing Analytics_cover
Marketing Analytics
José Marcos Carvalho de Mesquita, Erik Kostelijk
2021
Digital Customer Service_cover
Digital Customer ServiceRick DeLisi, Dan Michaeli
2021
Digital Customer Service_cover
Digital Customer Service
Rick DeLisi, Dan Michaeli
2021