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Anna Grudecka, Marzanna K. Witek-Hajduk
2023
Marketing_cover
Marketing
Rosalind Masterson, Nichola Phillips, David Pickton
2021
Consuming Atmospheres_cover
Consuming Atmospheres
Chloe Steadman, Jack Coffin
2023
B2B Customer Experience_cover
B2B Customer Experience
Paul Hague, Nick Hague
2023
B2B Customer Experience_cover
B2B Customer Experience
Paul Hague, Nicholas Hague
2018
Using Semiotics in Marketing_cover
Using Semiotics in Marketing
Rachel Lawes
2020
Accelerating Sustainability in Fashion, Clothing and Textiles_cover
Accelerating Sustainability in Fashion, Clothing and Textiles
Martin Charter, Bernice Pan, Sandy Black
2023
Scaling Customer Success_cover
Scaling Customer Success
Chitra Madhwacharyula, Shreesha Ramdas
2023
Sexuality in Marketing and Consumption_cover
Sexuality in Marketing and Consumption
Athanasia Daskalopoulou, Daniela Pirani, Jacob Ostberg
2024
Practical Digital Marketing and AI Psychology_cover
Practical Digital Marketing and AI Psychology
J. Jonathan Gabay
2024
Purpose-Driven Pricing_cover
Purpose-Driven Pricing
Saloni Firasta-Vastani, Jagdish N. Sheth
2024
The Customer Centricity Ebook Collection_cover
The Customer Centricity Ebook Collection
Peter Fader, Bruce G. S. Hardie, Michael Ross, Sarah E. Toms
2024
Consumer Neuroscience_cover
Consumer Neuroscience
Cathrine Jansson-Boyd, Peter Bright
2023
Cognitive Psychology and Tourism_cover
Cognitive Psychology and Tourism
Noel Scott, Brent Moyle, Ana Cláudia Campos, Liubov Skavronskaya, Biqiang Liu
2024
Contemporary Issues in Marketing and Consumer Behaviour_cover
Contemporary Issues in Marketing and Consumer Behaviour
Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis, Rachel Ashman
2023
Sustainable Marketing Planning_cover
Sustainable Marketing Planning
Neil Richardson
2024
Mastering Customer Success_cover
Mastering Customer Success
Jeff Mar, Peter Armaly
2024
The Guiding Purpose Strategy_cover
The Guiding Purpose Strategy
Markus Kramer
2020
Finding Insight_cover
Finding Insight
Melinda Spaulding, Mitch Tull
2024
Capitalism and the Senses_cover
Capitalism and the Senses
Regina Lee Blaszczyk, David Suisman
2023
Future Human Behavior_cover
Future Human Behavior
Thimon De Jong
2022
Luxury Brand and Art Collaborations_cover
Luxury Brand and Art Collaborations
Federica Carlotto
2024
Data-Driven Personalization_cover
Data-Driven Personalization
Zontee Hou
2024
The Psychology of Influence_cover
The Psychology of Influence
Joop van der Pligt, Michael Vliek
2016
Recommender Systems_cover
Recommender Systems
P. Pavan Kumar, S. Vairachilai, Sirisha Potluri, Sachi Nandan Mohanty
2021
The Continuum of Consumer Choice_cover
The Continuum of Consumer Choice
Gordon R. Foxall
2024
Consumer Behaviour and Digital Transformation_cover
Consumer Behaviour and Digital Transformation
Ayantunji Gbadamosi
2024
Democratizing Luxury_cover
Democratizing Luxury
Annika A. Culver
2023
Fashion Marketing_cover
Fashion Marketing
2024
Shopping Centre Marketing_cover
Shopping Centre Marketing
Piotr Krowicki, Grzegorz Maciejewski
2024
Customer Service Delivery in Africa_cover
Customer Service Delivery in Africa
Robert Ebo Hinson, Esi Akyere Mensah, Doreen Anyamesem Odame
2024
The Future of Service is 5D_cover
The Future of Service is 5D
Jaquie Scammell
2024
Big Data Analytics for the Prediction of Tourist Preferences Worldwide_cover
Big Data Analytics for the Prediction of Tourist Preferences Worldwide
N. Padmaja, Rajalakshmi Subramaniam, Sanjay Mohapatra
2024
Consumer Culture Theory_cover
Consumer Culture Theory
Eric J. Arnould, Craig J. Thompson, David Crockett, Michelle F. Weinberger
2023
Marketing for Tourism, Hospitality & Events_cover
Marketing for Tourism, Hospitality & Events
Simon Hudson, Louise Hudson
2023
Redefining Retail_cover
Redefining Retail
Philip Kotler, Giuseppe Stigliano
2024
Customer Relationship Management_cover
Customer Relationship Management
Daniel D. Prior, Francis Buttle, Stan Maklan
2024
The Creative Tourist_cover
The Creative Tourist
Xavier Matteucci, Melanie Smith
2024
Sport Consumer Behaviour_cover
Sport Consumer Behaviour
Daniel C Funk, Kostas Alexandris, Heath McDonald
2022
The Hospitality Mentality_cover
The Hospitality Mentality
Josh Liebman
2023
Marketing 6.0_cover
Marketing 6.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2023
Marketing 6.0_cover
Marketing 6.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2023
Brand Positioning With Power_cover
Brand Positioning With Power
Robert S. Gordon
2023
Strong Brands, Strong Relationships_cover
Strong Brands, Strong Relationships
Susan Fournier, Michael J Breazeale, Jill Avery
2015
The Creative Thinking Book_cover
The Creative Thinking Book
Neil Francis
2022
Brand Psychology_cover
Brand Psychology
Laura Busche
2023
Consumer Psychology_cover
Consumer Psychology
Hazel Huang
2023
Consumer Behaviour and Analytics_cover
Consumer Behaviour and Analytics
Andrew Smith
2023
Digital Consumer Management_cover
Digital Consumer Management
Emmanuel Mogaji
2023
Country-of-Origin Effect in International Business_cover
Country-of-Origin Effect in International Business
Anna Grudecka, Marzanna K. Witek-Hajduk
2023
Marketing_cover
Marketing
Rosalind Masterson, Nichola Phillips, David Pickton
2021
Consuming Atmospheres_cover
Consuming Atmospheres
Chloe Steadman, Jack Coffin
2023
B2B Customer Experience_cover
B2B Customer Experience
Paul Hague, Nick Hague
2023
B2B Customer Experience_cover
B2B Customer Experience
Paul Hague, Nicholas Hague
2018
Using Semiotics in Marketing_cover
Using Semiotics in Marketing
Rachel Lawes
2020
Accelerating Sustainability in Fashion, Clothing and Textiles_cover
Accelerating Sustainability in Fashion, Clothing and Textiles
Martin Charter, Bernice Pan, Sandy Black
2023