Business

International Marketing

Showing 121 - 180 out of 346 books
Data Analytics in Marketing, Entrepreneurship, and Innovation_cover
Data Analytics in Marketing, Entrepreneurship, and InnovationMounir Kehal, Shahira El Alfy
2021
Data Analytics in Marketing, Entrepreneurship, and Innovation
Data Analytics in Marketing, Entrepreneurship, and Innovation
Mounir Kehal, Shahira El Alfy
2021
Capitalism and Inequality_cover
Capitalism and Inequality
2020
Capitalism and Inequality
Capitalism and Inequality
2020
Luxury and Fashion Marketing_cover
Luxury and Fashion MarketingSatyendra Singh
2020
Luxury and Fashion Marketing
Luxury and Fashion Marketing
Satyendra Singh
2020
Managing Global Strategy_cover
Managing Global StrategyWilliam H. A. Johnson
2020
Managing Global Strategy
Managing Global Strategy
William H. A. Johnson
2020
Digital Marketing Essentials You Always Wanted to Know_cover
Digital Marketing Essentials You Always Wanted to KnowVibrant Publishers
2020
Digital Marketing Essentials You Always Wanted to Know
Digital Marketing Essentials You Always Wanted to Know
Vibrant Publishers
2020
Marketing Management Essentials You Always Wanted To Know_cover
Marketing Management Essentials You Always Wanted To KnowCallie Daum, Vibrant Publishers
2020
Marketing Management Essentials You Always Wanted To Know
Marketing Management Essentials You Always Wanted To Know
Callie Daum, Vibrant Publishers
2020
Service 7_cover
Service 7Peter Bowman
2019
Service 7
Service 7
Peter Bowman
2019
Decoding Customer Value at the Bottom of the Pyramid_cover
Decoding Customer Value at the Bottom of the PyramidRitu Srivastava
2019
Decoding Customer Value at the Bottom of the Pyramid
Decoding Customer Value at the Bottom of the Pyramid
Ritu Srivastava
2019
European Business Environment_cover
European Business EnvironmentFrans Somers
2019
European Business Environment
European Business Environment
Frans Somers
2019
Marketing Strategies and Distribution Channels for Foreign Companies in Japan_cover
Marketing Strategies and Distribution Channels for Foreign Companies in JapanErich Batzer
2019
Marketing Strategies and Distribution Channels for Foreign Companies in Japan
Marketing Strategies and Distribution Channels for Foreign Companies in Japan
Erich Batzer
2019
Human Resource Management for Organizational Sustainability_cover
Human Resource Management for Organizational SustainabilityRadha R. Sharma
2019
Human Resource Management for Organizational Sustainability
Human Resource Management for Organizational Sustainability
Radha R. Sharma
2019
Asian Competitors_cover
Asian CompetitorsPhilip Kotler, Hermawan Kartajaya;Den Huan Hooi
2019
Asian Competitors
Asian Competitors
Philip Kotler, Hermawan Kartajaya;Den Huan Hooi
2019
Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity_cover
Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and IdentityDiana Ingenhoff, Candace White, Alexander Buhmann, Spiro Kiousis
2018
Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity
Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity
Diana Ingenhoff, Candace White, Alexander Buhmann, Spiro Kiousis
2018
The End of Online Shopping_cover
The End of Online ShoppingWijnand Jongen
2018
The End of Online Shopping
The End of Online Shopping
Wijnand Jongen
2018
Marketing and Globalization_cover
Marketing and GlobalizationAurélia Durand
2018
Marketing and Globalization
Marketing and Globalization
Aurélia Durand
2018
Service Quality and Productivity Management_cover
Service Quality and Productivity ManagementJochen Wirtz
2017
Service Quality and Productivity Management
Service Quality and Productivity Management
Jochen Wirtz
2017
Designing Complaint Handling and Service Recovery Strategies_cover
Designing Complaint Handling and Service Recovery StrategiesJochen Wirtz
2017
Designing Complaint Handling and Service Recovery Strategies
Designing Complaint Handling and Service Recovery Strategies
Jochen Wirtz
2017
Managing Customer Relationships and Building Loyalty_cover
Managing Customer Relationships and Building LoyaltyJochen Wirtz
2017
Managing Customer Relationships and Building Loyalty
Managing Customer Relationships and Building Loyalty
Jochen Wirtz
2017
Crafting the Service Environment_cover
Crafting the Service EnvironmentJochen Wirtz
2017
Crafting the Service Environment
Crafting the Service Environment
Jochen Wirtz
2017
Managing People for Service Advantage_cover
Managing People for Service AdvantageJochen Wirtz
2017
Managing People for Service Advantage
Managing People for Service Advantage
Jochen Wirtz
2017
Service Marketing Communications_cover
Service Marketing CommunicationsJochen Wirtz
2017
Service Marketing Communications
Service Marketing Communications
Jochen Wirtz
2017
Pricing Services and Revenue Management_cover
Pricing Services and Revenue ManagementJochen Wirtz
2017
Pricing Services and Revenue Management
Pricing Services and Revenue Management
Jochen Wirtz
2017
Developing Service Products and Brands_cover
Developing Service Products and BrandsJochen Wirtz
2017
Developing Service Products and Brands
Developing Service Products and Brands
Jochen Wirtz
2017
Qualitative Consumer Research_cover
Qualitative Consumer ResearchRussell W. Belk
2017
Qualitative Consumer Research
Qualitative Consumer Research
Russell W. Belk
2017
Trade and Power_cover
Trade and PowerVladan Hodulák, Oldřich Krpec
2017
Trade and Power
Trade and Power
Vladan Hodulák, Oldřich Krpec
2017
Building Brands in Asia_cover
Building Brands in AsiaTim Andrews, Wilson Chew
2017
Building Brands in Asia
Building Brands in Asia
Tim Andrews, Wilson Chew
2017
Global Strategy in the Service Industries_cover
Global Strategy in the Service IndustriesMario Glowik
2017
Global Strategy in the Service Industries
Global Strategy in the Service Industries
Mario Glowik
2017
Soar_cover
SoarShashank Nigam
2017
Soar
Soar
Shashank Nigam
2017
Optimizing and Marketing Your Website_cover
Optimizing and Marketing Your WebsiteGabriel Dica
2017
Optimizing and Marketing Your Website
Optimizing and Marketing Your Website
Gabriel Dica
2017
International Strategy of Emerging Market Firms_cover
International Strategy of Emerging Market FirmsAndrei Panibratov
2017
International Strategy of Emerging Market Firms
International Strategy of Emerging Market Firms
Andrei Panibratov
2017
Consumer Culture Theory_cover
Consumer Culture TheoryNil Ozcaglar-Toulouse, Diego Rinallo, Russell W. Belk
2016
Consumer Culture Theory
Consumer Culture Theory
Nil Ozcaglar-Toulouse, Diego Rinallo, Russell W. Belk
2016
Winning in Service Markets_cover
Winning in Service MarketsJochen Wirtz
2016
Winning in Service Markets
Winning in Service Markets
Jochen Wirtz
2016
Worldwide Casebook In Marketing Management_cover
Worldwide Casebook In Marketing ManagementLuiz Moutinho
2016
Worldwide Casebook In Marketing Management
Worldwide Casebook In Marketing Management
Luiz Moutinho
2016
Brand Meaning_cover
Brand MeaningMark Batey
2015
Brand Meaning
Brand Meaning
Mark Batey
2015
Retailing in Emerging Markets_cover
Retailing in Emerging Markets
2014
Retailing in Emerging Markets
Retailing in Emerging Markets
2014
Consumer Behavior in Asia_cover
Consumer Behavior in AsiaErdener Kaynak, Tsang-Sing Chan
2014
Consumer Behavior in Asia
Consumer Behavior in Asia
Erdener Kaynak, Tsang-Sing Chan
2014
International Marketing_cover
International MarketingStanley Paliwoda, Michael Thomas
2013
International Marketing
International Marketing
Stanley Paliwoda, Michael Thomas
2013
Global Strategies in Retailing_cover
Global Strategies in RetailingJohn Dawson, Masao Mukoyama
2013
Global Strategies in Retailing
Global Strategies in Retailing
John Dawson, Masao Mukoyama
2013
Global Advertising, Attitudes, and Audiences_cover
Global Advertising, Attitudes, and AudiencesTony Wilson
2013
Global Advertising, Attitudes, and Audiences
Global Advertising, Attitudes, and Audiences
Tony Wilson
2013
Geomarketing_cover
GeomarketingGérard Cliquet
2013
Geomarketing
Geomarketing
Gérard Cliquet
2013
International Business Case Studies For the Multicultural Marketplace_cover
International Business Case Studies For the Multicultural MarketplaceRobert T. Moran, David O. Braaten Ph.D., John Walsh, D.B.A.
2013
International Business Case Studies For the Multicultural Marketplace
International Business Case Studies For the Multicultural Marketplace
Robert T. Moran, David O. Braaten Ph.D., John Walsh, D.B.A.
2013
Scrittori e pubblicità_cover
Scrittori e pubblicitàGiovanni Alessi, Linda Barcaioli, Toni Marino, Giovanna Zaganelli
2013
Scrittori e pubblicità
Scrittori e pubblicità
Giovanni Alessi, Linda Barcaioli, Toni Marino, Giovanna Zaganelli
2013
Olympic Marketing_cover
Olympic MarketingAlain Ferrand, Jean-Loup Chappelet, Benoit Seguin
2012
Olympic Marketing
Olympic Marketing
Alain Ferrand, Jean-Loup Chappelet, Benoit Seguin
2012
Trade Promotion Strategies_cover
Trade Promotion StrategiesClaude Cellich
2012
Trade Promotion Strategies
Trade Promotion Strategies
Claude Cellich
2012
Winning in the Global Market_cover
Winning in the Global MarketBruce D. Keillor
2011
Winning in the Global Market
Winning in the Global Market
Bruce D. Keillor
2011
Poorly Made in China_cover
Poorly Made in ChinaPaul Midler
2010
Poorly Made in China
Poorly Made in China
Paul Midler
2010
Global Business_cover
Global BusinessMichael R. Czinkota, Ilkka A. Ronkainen
2010
Global Business
Global Business
Michael R. Czinkota, Ilkka A. Ronkainen
2010
Gaining Momentum: Managing The Diffusion Of Innovations_cover
Gaining Momentum: Managing The Diffusion Of Innovations
2010
Gaining Momentum: Managing The Diffusion Of Innovations
Gaining Momentum: Managing The Diffusion Of Innovations
2010
Marketing And Management Sciences - Proceedings Of The International Conference On Icmms 2008_cover
Marketing And Management Sciences - Proceedings Of The International Conference On Icmms 2008
2010
Marketing And Management Sciences - Proceedings Of The International Conference On Icmms 2008
Marketing And Management Sciences - Proceedings Of The International Conference On Icmms 2008
2010
International Hospitality Management_cover
International Hospitality ManagementAlan Clarke, Wei Chen
2009
International Hospitality Management
International Hospitality Management
Alan Clarke, Wei Chen
2009
Global Business_cover
Global BusinessRobert H. Scarlett, Lawrence E. Koslow, J.D., Ph.D.
2009
Global Business
Global Business
Robert H. Scarlett, Lawrence E. Koslow, J.D., Ph.D.
2009
Managing Customer Value_cover
Managing Customer ValueDilip Soman, Sara N-Marandi
2009
Managing Customer Value
Managing Customer Value
Dilip Soman, Sara N-Marandi
2009
Boomer Marketing_cover
Boomer MarketingIan Chaston
2009
Boomer Marketing
Boomer Marketing
Ian Chaston
2009
The SAGE Handbook of International Marketing_cover
The SAGE Handbook of International MarketingMasaaki Kotabe, Kristiaan Helsen
2009
The SAGE Handbook of International Marketing
The SAGE Handbook of International Marketing
Masaaki Kotabe, Kristiaan Helsen
2009
International Retail Marketing_cover
International Retail MarketingChristopher Moore, Margaret Bruce, Grete Birtwistle
2007
International Retail Marketing
International Retail Marketing
Christopher Moore, Margaret Bruce, Grete Birtwistle
2007
International Business_cover
International BusinessMarios Katsioloudes, Spyros Hadjidakis
2007
International Business
International Business
Marios Katsioloudes, Spyros Hadjidakis
2007
International Strategic Marketing_cover
International Strategic MarketingJ.B. McCall, Marilyn Stone
2004
International Strategic Marketing
International Strategic Marketing
J.B. McCall, Marilyn Stone
2004
World Business_cover
World BusinessThe Staff of the Wall Street Journal
2001
World Business
World Business
The Staff of the Wall Street Journal
2001
Global Alliances in Tourism and Hospitality Management_cover
Global Alliances in Tourism and Hospitality ManagementDimitrios Buhalis, John C Crotts, John Crotts
2000
Global Alliances in Tourism and Hospitality Management
Global Alliances in Tourism and Hospitality Management
Dimitrios Buhalis, John C Crotts, John Crotts
2000
Marketing for Competitiveness: Asia to The World_cover
Marketing for Competitiveness: Asia to The WorldPhilip Kotler, Hermawan Kartajaya;Den Huan Hooi
Marketing for Competitiveness: Asia to The World
Marketing for Competitiveness: Asia to The World
Philip Kotler, Hermawan Kartajaya;Den Huan Hooi